In the 2009 LA Angels season, Chevy partnered with LA Angels for in stadium promotions and on-site activations.

We also brought both Chevy and Angels to the Los Angeles streets with this year’s MLB Angels street team.

In just 6 weekends, the MLB street teams hit over 40 centralized Los Angeles hot spots across southern Cali fornia. The team racked in over 3,000 unique text-ins while handing out Angels back packs.

Fans from al l over got to text in for Angels t ickets and got a chance to learn about the online sweepstakes of winning the Chevy Sweats and the al l-new 2010 Chevy Camaro

Chevy Sweet Seats sweepstakes &Angels present, the all-new Chevy Camaro giveaway

2009 Los Angeles Angels game day activations & MLB Camaro street teams

Chevy Sweet Seats & Camaro Giveaway 10

ANGELS GAME ACTIVATION 3-4

MLB CAMARO STREET TEAM 5-8

TRANSFORMERS EVENT 9

Angels Game Day Box Score

Date OpponentGame Time

Interactions/ Impressions

TextsUnique/Total

EDCSeats N’ Seats

Premiums

05/30/09 Mariners 6:05pm 300/3,500 335/252 208 500 208

05/31/09 Mariners 12:35pm 600/2,000 232/209 188 250 188

06/20/09 Dodgers 1:10pm 1,500/10,000 179/153 271 500 271

06/21/09 Dodgers 6:05pm 2,000/10,000 252/188 311 600 311

07/04/09 Orioles 6:05pm 2,500/8,000 789/523 355 500 355

07/05/09 Orioles 12:35pm 1,500/5,000 476/371 315 400 315

07/11/09 Yankees 1:10pm 3,000/14,000 356/247 297 750 297

07/12/09 Yankees 12:35pm 3,500/15,000 512/378 312 750 312

08/29/09 Athletics 6:05pm 2,000/8,000 742/455 202 650 202

08/30/09 Athletics 12:35pm 3,000/10,000 852/478 233 900 233

09/12/09 White Sox 1:10pm 4,500/3,000 86/60 258 500 258

09/13/09 White Sox 12:35pm 3500 86/60 258 500 258

TOTAL24,400/ 88,500

4,811/ 3,314 2,950 6,300 2,950

Angels Game Day Under the Hat

MLB CAMARO STREET TEAM Box Score

Date Prime LocationInteractions/ Impressions

TextsTotal/

Unique

Seats N’

SeatsPremiums

05/23/09 Bobs Big Boys, Cajun Creole Music Festival 1500/3750 168/151 445 128

05/24/09Irvine Cars & Coffee Garden Grove &

Strawberry Festival, AVP Beach Volleyball tournament

1550/4950 211/185 560 159

06/06/09 Cars & Coffee & Hot Rod in the Park 1200/2500 1585/1347 270 185

06/07/09 24th Annual Huntington Beach Concours Elegance Car Show, LA Concours of Elegance

2150/4400 2032/1652 580 310

06/27/09 Balboa Beach Pier/BalboaBeach & Venice Echo Fest

1200/2450 193/141 475/ 212

06/28/09 LL GM Auto Show at Lake Balboa & Riviera Village Summer Festival

1350/2300 230/172 380 203

07/18/09 US Open of Surfing, 1st annual Venice beach rides for the community.

1400/2250 306/238 1925 299

07/19/09Tattoo and Body Art Expo/National Hot Rod

Museum, AVP Manhattan Beach Open Men's and Women's competition

4400/14500 264/156 500 261

08/01/09 Bodysurfing Championship & Charlie Saikley Volleyball Tournament

1595/3200 678/412 500 205

08/02/09

Velzy-Stevens Pier-to-Pier Paddleboard Championship, Sand Castle Design Contest

and Volleyball Tourney, Long beach Crawfish Festival

1700/3500 362/261 385 177

08/15/09Wrightwood Mountain Classic Car Show,

Woodies at the Beach, Something Donuts Car Show,

500/1000 660/331 170 85

08/16/09

Santa Monica Farmers Mkt/Venice Beach area, Greater Lakewood Chamber of

Commerce Car Show1250/3050 879/512 405 213

TOTAL4,800/ 48,800

7,568/5,606 6,800 2,525

MLB Camaro Street Teams

Where did you see the team this summer?

“I saw this car down the street and I had to pull

around and come back to take a picture of it!” - Irvine

Cars and Coffee Garden Grove & Strawberry Festival

"I am thrilled you guys are out here! They

wouldn’t let me in the Camaro at the LA Auto Show, but you guys are

letting me sit right behind the wheel , feel the interior, and play with the buttons!“ – Huntington Beach

“People were rolling down the

windows to talk to them while parked

at a stop light, screaming out of windows telling them how cool

their car was.” – Team Lead

MLB Camaro Street Teams From celebrit ies…

to car enthusiasts…

to the curious…

to the Chevy fans…

MLB Camaro Street Teams to the BOMB SQUAD taking

over…

the all-new Chevy Camaro stands out among the classics.

Even the dogs wanted a peak inside!

MLB Camaro Street Teams

Transformers Event June 23, 2009

Total Text-Ins 538 , Unique Text-Ins 424

Chevy Camaro Giveaway Finalists

Narrowed down to 3 Final ists

Winner, Bob Phalen wil l be driving the All-New 2010 Chevy Camaro!