2009 11 xx sebrae santos competitividade mpe sw
DESCRIPTION
arranjos produtivos locais e COMPETITIVIDADE de micro e pequenas empresas de software:palestra SEBRAE/SANTOTRANSCRIPT
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&inovaçãocompetitividade
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&TICssoftware
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2009
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2009 2010
1015
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2009
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2010
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?mais
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246
231
210, 2008
219, 2008
5542, 2008
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commodity
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?équalproblemao
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indiferenciação
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vs?
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diferenciação
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TICssoftware
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ABES, IDC: http://bit.ly/6ZfkDt
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estratégiados clientes
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custostempo
crescimento
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custos
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?o que se compra
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?quem compra
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classificação
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úlcera ˹1M˺
coração ˹2M˺
avc ˹4M˺
hospício ˹8M˺
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produtividade
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14hppf
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R$100Kpc
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rentabilidade
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úlceracoraçãoavchospício.......
˹1M˺˹2M˺˹4M˺˹8M˺
˹16M˺˹32M˺
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armadilha?
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commodity
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alternativa?
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diferenciação
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como?...
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cmm1 14.46cmm2 12.08
cmm2.5 11.54cmm3 8.50
produtividade
Pinheiro, J. C. and Bates, D. M. (2000). Mixed Effects Models in Sand S-Plus. Statistics and Computing. Springer-Verlag, Berlin, D, 1st edition
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?diferenciação
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inovação
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diferenciaçãoinovação
design
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consequência
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sustentabilidade
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adaptabilidade
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Ddarwin
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independentesdarwin:agentes
em contextocompetindo
cooperando
sobreviverpara
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rede
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infraestruturas
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movimento
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acolhimento
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água & esgoto
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energia
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informação
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informaticidade
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acelerando
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1965 ... 2005:
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capacidade
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1.000.000.000
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1.000.000.000 ?
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2005 ... 2030!
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e daí?
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aceleração
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competição
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cooperação
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contexto
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abundância
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informação
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conhecimento
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oportunidades
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aprendizado
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contínuo
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1estrutura
montagem
medidas
restrições
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2substância
conjuntura
problemas
articulação
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1estrutura
just in case
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2conjuntura
just in time
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2interação
comunicação
conectividade
1disseminação
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coopetição
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modo?
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colaboraçãoconexões
confiança
conceitos
curiosidade
capacidade
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N?negócio
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32%
6%
6%
48%
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N=negócio
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desaprender
Alvin Toffler
aprender
reaprender
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2conjuntura
just in time
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N=negócio
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desenharconhecimento
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design
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rede
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EXECUÇÃO IMPERFEITA
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periferia
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como?
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portodigital
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rede
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cada arranjo
único errosacertos
local global
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tensão
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empreendedorismo
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lideranças
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aprendizadoerrar:
baratorasorápido
aprender:muito
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futuro?
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loooooooooongo prazo
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ps:
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desaprenda
Alvin Toffler
aprenda
reaprenda
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aprenda: com TODOS
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aprenda: com TODOS
siga: NINGUÉM
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aprenda: com TODOS
siga: NINGUÉMobserve: TENDÊNCIAS
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aprenda: com TODOS
siga: NINGUÉMobserve: TENDÊNCIAS
TRABALHE: DURO