2009 1

OVERVIEW

• Carts & Stands Update• In-wall Accessory Upgrade• Thinstall Update• FUSION Updates• FIT Rail Mount Introduction• Competitor Challenge

2009 2

Carts & Stands Update

AccessoriesAll new accessories are now available

-PAC730 / 735 Storage Shelves and Cabinets

-MAC and PAC 722 Dual Monitor Accessories

-PAC717 Literature Shelf

-PAC715 / 716 Video Camera Shelves

-PAC780 / 782 / 784 Height Assist Accessories

-KFA220 / 225 / 320 / 325 Multi-Monitor Accessories (small monitors)

-PAC775 Outdoor CastersCart / Stand UpgradeHeight Adjustment Knob has been upgraded

-Must lift up on extrusion in order to pull out knob

-Extra Safety to prevent anyone from accidentally pulling out knob and dropping the

screen

-All carts/stands shipping now have new design

-Retrofit kit is available

In-Wall AccessoriesPAC510 / 515 / 520 UpgradeNew SKUs now acceptable in Commercial buildings

-All knockouts are now compatible with metal retrofit boxes (no longer plastic boxes)

Older SKUs available while supplies last-PAC511 replaces PAC510 (now compatible with FUSION)

-PAC516 replaces PAC515

-PAC522 replaces PAC520

UL listing has been requested (along with in-wall swing arms). Q4 timeline (tentative)

Thinstall Update

New PricingPrice moves effective August 8th

Now ship with new PAC522 in-wall accessory

New Kits

Description LIST MSRP

MSTU Medium Fixed $149 $129

MTTU Medium Tilt $179 $149

LSTU Large Fixed $179 $149

LTTU Large Tilt $229 $199

Description LIST MSRP

KITMSTU522 MSTU + PAC522 $208 $174

KITMTTU522 MTTU + PAC522 $238 $194

KITLSTU522 LSTU + PAC522 $238 $194

KITLTTU522 LTTU + PAC522 $288 $244

* 520 versions no longer available

FUSION Updates

MTAPUMedium Portrait – Available September 1st

-Screen Sizes: 32-47” screens

-Maximum Mounting Pattern: 600 x 460mm

-Weight Capacity: 125 lbs

-LIST: $229, MSRP: $199

Custom FusionFusion with custom Hardware now shipping!

-Reduced hardware for ease of installation

-Limited excess hardware – Green Initiative

-SKUs include:

MSA3XXX, MSM3XXX, MTA3XXX, MTM3XXX

LSA5XXX, LSM5XXX, LTA5XXX, LTM3XXX, LTAP5XXX

XSM7XXX, XTM7XXX

FUSION PackagingRedesigned packaging reduced size by 50%

-Shipping September/October

-Mounts are still fully assembled

FUSION UpdatesMenu Board SolutionsSmaller Projects

-Use current Fusion offering and FCK accessories

-Can only connect two screens with FCK accessories

-Must install screens in pairs while using FCK kits

-Perfect for pilot or low quantity roll-outs

Larger Projects

-Specific SKUs and designs are possible for large projects

-Custom length connector kits and/or poles

-Reduced number of wall uprights

-Specifications based on number of screens, size and

mounting pattern of displays

Contact OEM team for specific details or project

requests

FUSION Updates

Video Wall MountsMedium and Large Pull-Out Video Wall Mounts

-Pull-out : 7” for ease of display install, access and removal

-Low-Profile: 3.6” in closed position

-Integrated Controlzone, Centerless, ClickConnect for

perfect screen alignment

-MSMVU: 26-47” Displays, LSMVU: 37-63” Displays

-Available: Q4, 2009

Same installation as Video Wall Brochure

-Visit: http://www.chiefmfg.com/catalogs_brochures.aspx

-Install Mounts separately (no FCK connectors)

-Vertical spacing = height of screen

-Install all screens, slide together and adjust up/down

-Pull out for screen access or removal

Can also be used for recessed applications

FIT Series Rail MountsNext Generation Fixed Rail Mounts

Medium and Large Universal Mounts-Profile: 1.63”

-Glidelock Latching

-MSRP: $79 - $99

Medium, Large and XL Universal Mounts-Low Profile: .79”

-Glidelock Latching

-Bottom Pull-out for cable access

-Wide Open Wall Plate

-Hinge Wall Plate – smaller packaging

-MSRP: $59 - $99

FIT Series Rail MountsNext Generation Fixed Rail MountsLow-Profile

- Depth: .79”

- Ships with hardware for extra depth (if necessary)

Glidelock Latching- Tool-less latching

- Use padlock or cable lock for added security

Cable Stand- Hands-free cable access

- 5° tilt upward for viewing and accessing connections

Wide Open Wall Plate- 7” tall opening

- Can center electrical boxes on center of screen

Hinge Wall Plate- Industries first collapsible wall plate

- Allows for large wall plate in smaller packaging

New Price Points- Very competitive entry-level products

- MSRP: $59 - $99

- Perfect for bids and larger projects

Medium26-42”

Large32-52”

X-Large40-63”

RMF2 RLF2 RXF2Specifications:• Mounting Pattern Maximum: 445 x 400 mm•125 lb weight capacity•16” on center stud compatible•Low – Profile: .79” (20mm)•Glidelock with Cable Stand

Specifications:•Mounting Pattern Maximum: 670 x 400mm•125 lbs weight capacity•16” on center stud compatible•Low – Profile: .79” (20mm)•Glidelock with Cable Stand

Specifications:• Mounting Pattern Maximum: 855 x 500 mm•175 lbs weight capacity•16” and 24” on center stud compatible•Low – Profile: .79” (20mm)•Glidelock with Cable Stand

FIT Series Rail Mounts

FIT Series Rail Mounts

Where to SellFUSION!

- Most innovated and well rounded product line in the

industry

-No product or series of products can compete with FUSION

-Full array of accessories for Video Conferencing, Home

Theater, Digital Signage and other applications

-Very competitive pricing with to “similar” products, but

these do not compare to FUSION

-Always sell FUSION

Standard Rail Mounts (FIT Series)

-This is where everybody else is

- Chief is still the innovator in this category

- Limited or no accessories

- Successful in large bids

- Enter and promote FUSION, use FIT for an innovative

alternative to our competitors

Competitor ChallengeChief vs. Everyone ElseFixed and Tilt Wall Mount Installations

- 5 Teams

- 40 minutes to install Chief and competitive “equivalent”

-Installations to include:

Home Theater, Video Conferencing, Low-Profile and

standard rail mounts

-Must install TV on each mount

-Tools and hardware provided (wall are predrilled)

-Must attempt to ensure TV and Equipment are level

- Must shift screen and equipment all the way to one side

(lateral shift capabilities)

Comparisons

-5 minute presentations from each team

- Discuss pros and cons of each product

VS

Competitor Challenge

Chief vs. Peerless #1Video Conferencing Set Up

- Tilt Wall Mount, VC Camera Shelf, Component Shelf

Peerless ST650 + PS200

- ST650 32-50” tilt wall mount

MSRP: $170.00 Purchased: $94.99

- PS200 component shelf

MSRP: $119.99 Purchased $46.00

CHIEF LTMU + FVS250 + FCS100

- LTMU 37-63” tilt wall mount

MSRP: $279

- FVS250 VC Camera Shelf

MSRP: $99

- FCS100 Component Shelf

MSRP $99

VS

Competitor Challenge

Chief vs. Omni #1Home Theater Set Up

- Tilt Wall Mount, Speaker Adapter, Component Shelf

Omni ULPT-L + TRIA1 + AB2HTS-B

- ULPT-L 37-63” tilt wall mount

MSRP: $279.95 Purchased: $279.95

- TRIA1 component shelf

MSRP: $49.95 Purchased $58.95

- AB2HTS-B Speaker Mount (5-pack)

MSRP: $79.95 Purchased $61.95

CHIEF LTMU + FCS100 + FLR100

- LTMU 37-63” tilt wall mount

MSRP: $279

- FCS100 Component Shelf

MSRP $99

- FLR100 Speaker Accessory

MSRP: $129

VS

Competitor Challenge

Chief vs. Peerless #2Low-Profile Installation

- Ultra low-profile fixed wall mount

Peerless SUF650

- SUF650 32-56” Thin Fixed Wall Mount

MSRP: $169.00 Purchased: $69.99

CHIEF LSTU

- LSTU 37-63” Thin Fixed Wall Mount

MSRP: $149 VS

Competitor Challenge

Chief vs. Omni #2Low-Profile Installation

- Ultra low-profile fixed wall mount

Omni SB150F (OL150F, VFL)

- SB150F 37-63”” Thin Fixed Wall Mount

MSRP: $99.95 Purchased: $119.00

CHIEF LSTU

- LSTU 37-63” Thin Fixed Wall Mount

MSRP: $149 VS

Competitor Challenge

Chief vs. K2Fixed Rail Mount Installation

- Fixed wall mount

K2 KS-F-B

- KS-F-B 37-60”” Thin Fixed Wall Mount

MSRP: $199.99 Purchased: $87.00

CHIEF RXF2

- RXF2 40-63” Thin Fixed Wall Mount

MSRP: $99 VS