2008 p4k rate onesheet

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  • 7/29/2019 2008 P4k Rate OneSheet

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    Created in 1996, Pitchork Media is the leading online resource or inde-

    pendent music. Attracting 1.5 million unique visitors per month and 250,00

    readers per weekday the site is now widely acknowledged as the music

    worlds primary tastemaker.

    Publishing daily reviews, eatures, interviews, audio/visual content, as well

    as real-time music news coverage, Pitchork has developed one o the websmost loyal readerships, establishing itsel over its 11-year history as the larg-

    est and most authoritative independent music publication, on or ofine.

    2001-2007DAILY VISIT 15,000 - 200,000

    2008AD RATES AND SPECS

    About pitchfork

    2001 2002 2003 2004 2005 2006 2007

    15,000

    30,000

    60,000

    100,000

    200,000

    175,000

    150,000

  • 7/29/2019 2008 P4k Rate OneSheet

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    ADVErtiSiNG optioNS (ALL roS*)

    tErMS

    CPMmeans cost per1000 impressions.

    Impressionis a term todescribe each instancean ad appears on a sitepage for a single user.

    For example, if youwant your ad to appear700,000 times at a CPMrate of $5, the total costwill be $3,500:

    ROSstands for runof site, meaning thatan ads placement mayappear on any site page

    Ad Name Ad Sizes (in pixels) CPM Min. Impressions

    Panel 160 x 200 $6.00 250,000 ($1,500)

    Square 250 x 250 $8.00 275,000 ($2,200)

    Skyscraper 160 x 600 $9.00 275,000 ($2,475)

    Leaderboard 728 x 90 $10.00 350,000 ($3,500)

    Disclaimer: These rates are subject to change without notice before an ad is conrmed. But

    once an agreement is in place, further price adjustments will have no affect on the signed agree-ment. Ad campaigns must start within 30 days of the agreement.

    DiScouNtS

    Pitchfork offers discounts on multiple ad agreements. For every three ads placed, theresa 5 percent discount applied to the overall total. (Three months of ads are discounted at 5percent; six months discounted at 10 percent; nine months discounted at 15 percent; and12 months discounted at 20 percent.) Pre-payment in full receives an additional 5 percent off.

    *unless otherwise specied

    2008RATESHEET

    CPM Min. Impressions

    GENErAL ADVErtiSiNG iNfoPitchfork offers a variety of ad sizes ranging from subtle and rened to

    direct and commanding. As a general rule, Pitchforks standard ad cam-paigns run for 30 days from the time of placement. All ads placed withPitchfork are ROS and randomly generated* and linked to the advertisersdesired URL.

    *unless otherwise specied

  • 7/29/2019 2008 P4k Rate OneSheet

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    ARTWORK

    DEADLINE

    The deadline for artwork is threedays prior to desired campaign

    launch. For inventory purposes,its necessary to place reservationsat least two weeks before desired

    start date.

    FILE

    REQUIREMENTS

    Ads may come in ANY le format:

    JPG, GIF, SWF, HTML, Flash, etc.

    Ad Type Dimensions Max Filesize

    Panel 160 x 200 35 kb

    Square 250 x 250 40 kb

    Skyscraper 160 x 600 45 kb

    Leaderboard 728 x 90 50 kb

    PAYMENT

    DEADLINE

    Unless other arrangements havebeen made, payment is due no later

    than 30 days after the conclusion ofthe scheduled ad campaign.

    After a payment becomes 31 dayspast due a 1.5% late fee is charged tothe unpaid account, and accrues eachmonth (30 days) for unpaid accounts.

    RECIPIENT

    Ads should be sent asan attachment to

    [email protected]

    or mailed on a CD/DVD tothis address:

    Pitchfork Media

    Attn.: Accounts Receivable1834 W. North Ave. #2Chicago, IL 60622

    2008AD SPECIFICATIONS

    1. chEck thE rEQuirEMENtS

    2. SEND iN Your ADS