The Tango is a dance of

seduction & synchronicity

A brand image is no different,

there are those who lead and those who are led.

Which are you?

1L e s son One

Choosing Your Partner

✯ ✯

“Choosing the right partner is imperative if the

Brand Tango is to be performed properly. We tend to

work best with partners who have a steady foot who

are well-balanced and arrive rested and ready to get

real results. Partners should be bright, responsive and

bring their own personal style to the dance.”

Choose the right partner, perform the Brand Tango, and watch consumers line up to dance with you.

THE IDEAL PARTNER

www.brand-tango .commaster ing the brand tango2 3

L e s son T W O

Hold Them Tight

✯ ✯

“A properly performed Brand Tango will attract

consumers to you. Approach them confidently

and hold them tight using intelligent marketing,

innovative product design and an engaging brand

image. These moves will ensure that your dance

will last well into the evening. You may even be asked

for another. We believe you call this a ‘referral’.”

Attract your ideal consumer, perform the Brand Tango, and glide effortlessly across the crowded marketplace.

ATTRACT & ENGAGE

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2www.brand-tango .com

L e s son T H R E E

Practice In A Mirror

✯ ✯

“Practicing your moves requires a commitment to

get better. We suggest watching yourself in a mirror.

To make it easier to observe your performance,

you may want to use the Tango CRM web-based

software system. It analyzes and tracks your every

lead management and tour management move.

We can demonstrate it for you. Once you get it,

you can practice on your own.”

The Tango CRM System, manages leads and tours, fills your dance card with the right consumers.

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3PRACTICE

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4L e s son FOUR

Time To Dance

✯ ✯

“The best way to learn the Brand Tango is to

watch those who have learned it before you. On

the following pages, we have diagrammed some of

the moves we’ve taught others. Remember, each

partner has their own personal style. To accentuate

your particular Brand Tango, we suggest you contact

us for additional lessons. ”

Contact, Joe Russoniello 954.295.7879 or www.brand-tango.com

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OUR MOVES

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LOGOSLOGOS

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Laguna Suites Corporate Brochure Identification Sunterra Corporation - Referral Kit

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Island One Resorts - Sampler King’s Creek Vacation Kit

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Bass Pro Shops Marketing Proposal Blugreen Vacation Club Sampler

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Leisure Path Member Guide Bluegreen Corporation - 2001 Annual Report

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Sunset Group Corporate Capabilities Brochure Leisure Path Member Kit

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Grand Getaways Vacation Travel Club - Member Kit Big Cedar Wilderness Club - Brochure/OPC Invite

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Pacific Monarch Resorts Premier Ownership - an exclusive member upgrade program Club Intrawest Member Kit

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Club Intrawest - Brand Landscape Royal Palm Vacations Member Kit

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The Luxury Collection Brochure Winter Harbor Properties, LLC - an Ecological Resort and Community

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Contact: Joe RussonielloPresident, Brand Tango

954.295.7879www.brand-tango.com