2008 - 2009 northeast beef promotion initiative – public relations
TRANSCRIPT
2008 - 2009
Northeast Beef Promotion Initiative – Public Relations
2
Goals for 2008-2009
• Four public relations events focused on our consumer – health conscious foodies or adventurous adults – in the Northeast.
• Secure retail or foodservice partners and also additional investments.
• A minimum of four state dietetic meetings, with a speaker, if possible.
• Budget: $125,000
3
CT Women’s Expo
4
Philadelphia Distance Run
• September 19 – 21• Won merit award in
national Best of NAMA competition
• Sponsor of Children’s Fun Run, Fitness Expo
• 15,000 Confident Cooking with Beef in every runner’s bag
5
Distance Run Beef Messages
6
Metropolitan Cooking & Entertaining Show, DC
7
New England Dairy Promotion
• New England Dairy Promotion Board asked to partner on a toolkit for New England retailers this fall. Focus was lean recipes and nutrition information.
• Seven retailers received kits, at no cost to beef:– Donelans– Foodmaster– Roche Bros.– Big Y– Hannaford Bros.Co.– Shaw's– AHOLD (Stop & Shop, Giant)
8
NBC 4 Health & Fitness Expo
• January 10 – 11• Washington DC
Convention Center• 85,000 people –
largest free health event for the public
• Co-sponsored by the South Dakota Beef Industry Council & Balducci’s stores
9
Program, Web Ads
10
Upcoming Events - 2009
• Eastern Region Health, Physical Education, Recreation and Dance Annual Meeting – February
• MA Dietetic Meeting (Speakers)– March• CT Dietetic Meeting – April• Boston Marathon (Cabot Creamery) – April• NJ Dietetic Meeting – May• DE Dietetic Meeting (Speaker) – May• Marine Corp Marathon Fitness Expo - October