©2007 vbrick / . vbrick team joseph chordas – director, international sales troy fernald – sr....
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©2007 VBrick / www.VBrick.com
©2007 VBrick / www.VBrick.com
VBrick Team
• Joseph Chordas – Director, International Sales• Troy Fernald – Sr. Video Network Engineer• Matt Wirsig – Inside Sales
©2007 VBrick / www.VBrick.com
About VBrick
• Founded in 1997• Financially Healthy• Worldwide Corporation• 110+ Employees• Markets
– Corporate– Education– Defense– Federal, State, Local Government– Broadcast
According to Frost & Sullivan, VBrick is the #1 market leaderAccording to Frost & Sullivan, VBrick is the #1 market leaderThere are approximately 20,000 VBrick products in service There are approximately 20,000 VBrick products in service today with thousands of customers.today with thousands of customers.
©2007 VBrick / www.VBrick.com
What Does VBrick Do?
VBrick delivers a suite of hardware and software solutions to
• capture,
• transmit,
• store,
• and manage
Video over IP networks for
• schools,
• governments,
• and companies
that support
communications, training, education, & security applications
©2007 VBrick / www.VBrick.com
VBrick’s Market Focus
Consumer / Internet Video
“Enterprise” Video
Cable/Telco Video
Broadcast Video
Studio
VBrick
“Serious video for serious people”
©2007 VBrick / www.VBrick.com
What is different from Consumer IPTV ?
Consumer IPTV Enterprise IPTV
Single codec used in any deployment
Multiple codecs used in most all deployments:
Low & high bandwidth
Ubiquity
Low delay time
Single bit rate used with occasionally two: low action & high action
Multiple bit rates on multiple codecs
Typically a single purpose, homogeneous network
Typically a multi-purpose, heterogeneous network
Minimal traffic except for entertainment being delivered & other traffic is not a priority
Dense traffic of a mission critical nature and of high priority
©2007 VBrick / www.VBrick.com
Laptop
Distributed System Architecture
EthernetEthernet
IP NetworkIP Network
Set Top Box
Media Control Server
Video on Demand Server
Video Appliance
Desktop
EtherneTV tm
Cell PhoneVideo Appliance
©2007 VBrick / www.VBrick.com
VBrick Products – Building Blocks
Content Acquisition• VBrick encoders (MPEG 1,2, 4 & Windows Media)
Content Capture and Storage• VBrick VBStar (edge recording) and VOD (central recording)
Content Distribution & Management• IP unicast, multicast, RTSP, HTTP tunneling…the network• CDN – Media Control Server
Content Display• VBrick PC desktop players, decoders, STBs, cell phones
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
• Live Audio/Video StreamLive Audio/Video Stream• Program Guide AnnouncementProgram Guide Announcement• Management AnnouncementManagement Announcement
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
• Live Video TrunkingLive Video Trunking• Two-Way TelepresenceTwo-Way Telepresence
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
On Screen DisplayOn Screen Display• Live ProgramsLive Programs• Stored ProgramsStored Programs• Two-Way Conference SetupTwo-Way Conference Setup
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
• Direct ViewingDirect Viewing
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
• Media Control Server / PortalMedia Control Server / Portal
Program GuideProgram Guide
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / Portal
Program GuideProgram Guide
MCS ViewingMCS Viewing
AuthenticatedAuthenticated
Web Page Program ListingWeb Page Program Listing
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / Portal
Program GuideProgram Guide
MCS ViewingMCS Viewing
AuthenticatedAuthenticated
Web Page Program ListingWeb Page Program Listing
Video StreamVideo Stream
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / Portal
MCS ViewingMCS Viewing
Video ServerVideo Server
Get Content ListGet Content List
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / Portal
MCS ViewingMCS Viewing
Video ServerVideo Server
AuthenticatedAuthenticated
Web Page Program ListingWeb Page Program Listing
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control ServerMedia Control Server // PortalPortal
MCS ViewingMCS Viewing
Video ServerVideo Server
Video StreamVideo Stream
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network Video RecorderNetwork Video Recorder
Highl
y Sca
leab
le
Highl
y Sca
leab
le
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network Video RecorderNetwork Video Recorder
ControlControl
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network Video RecorderNetwork Video Recorder
Video StreamVideo Stream
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network Video RecorderNetwork Video Recorder
File TransferFile Transfer
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network VideoNetwork Video RecorderRecorder
SchedulingScheduling SchedulingScheduling
• Set up two-way distance learning sessions via scheduleSet up two-way distance learning sessions via schedule
• Record via scheduleRecord via schedule
• Distribute via scheduleDistribute via schedule
©2007 VBrick / www.VBrick.com
VBrick - A Scalable System
Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network Video RecorderNetwork Video Recorder
Set Top BoxSet Top Box
Live SourcesLive Sources
PC’s, MAC’sPC’s, MAC’s
TelepresenceTelepresence
Digital SignageDigital Signage
©2007 VBrick / www.VBrick.com
Streaming on LAN and InternetVideo is multicast on the LAN to PCs, TVs and stored on VOD server. Video is sent toWindows Media server and pushed to remote locations through company WAN or througha Web hosting company. Far end locations can multicast back on their local LAN usinganother Windows Media server.
LAN
VBrick
WM Server
STB
VOD
W.W.W
Web Hoster
LAN
WM Server
Remote location A
Remote location B
RemoteLocation CMulticastOn local LAN
©2007 VBrick / www.VBrick.com
• Executive Communications– Previously deployed using expensive satellite distribution
– Migrated to Video over IP
– Saved over $75,000 per year on quarterly CEO “all hands” meetings
– Leveraged large investment in studio infrastructure in downtown Boston office
– All employees can view CEO talking in real time
– Expanding proposition to create “Putnam TV”
• Let them tell you………….via video case study
PUTNAM INVESTMENTS
©2007 VBrick / www.VBrick.com
Building Vision Across Your Network
• VBrick is the world’s most reliable provider of standards-based video networking solutions to educational institutions, corporations and governments worldwide
• VBrick serves this diverse set of global customers with applications that range from point to point video communication to enabling an entire Enterprise IPTV eco-system
©2007 VBrick / www.VBrick.com
VBrick Applications
• The applications that VBrick enables are countless, but we categorize these across five areas of execution which can be deployed singularly or in combination throughout any installation, and are universally adaptable to any network environment
• VBrick Enterprise IPTV Solutions:– Inform/Empower– Teach/Learn– Monitor/React– Collaborate/Participate– Broadcast/Share
©2007 VBrick / www.VBrick.com
Application Case Studies
Customer: Alliance Life
Objective: “One Company, One Vision”
Solution: Alliance Life deployed VBrick Appliances in their network to enable a digital signage system that provides all employees with the latest information on corporate news and initiatives. Through the use of VBrick EtherneTV, they are providing news to the desktop, and live and on-demand corporate training
Benefits: Unified messaging, cost savings, improved productivity
INFORM | EMPOWER“…we deployed a VBrick video solution to deliver digital signage that profiles everything from new hires to emergency announcements enterprise-wide… it’s reduced our in-house printing costs by 80%.”
- Matt Nowak, Alliance Life
©2007 VBrick / www.VBrick.com
Application Case Studies
TEACH | LEARN
Customer: Oklahoma State University
Objective: Enable live and on-demand delivery of class room content
Solution: OSU deployed VBrick Appliances and the VBrick EtherneTV system across their network, connecting multiple satellite campuses enabling students to take part in classes no matter where they are on campus
Benefits: A more flexible and effective learning environment, cost savings through the replacement of a satellite video network that was previously used to share classroom video and events across all campuses
“I want to change the paradigm of how higher education delivers instruction and I believe this is the technology to do it.”
Dr. Marlene StratheSr. Vice President & ProvostOklahoma State University
©2007 VBrick / www.VBrick.com
Application Case Studies
MONITOR | REACT
Customer: Utah DOT
Objective: Monitor Highways and Byways
Solution: The Utah DOT deployed Security, Surveillance, and Monitoring (SSM) VBrick Appliance models across the state to provide live insight to what was happening on their highways and road systems
Benefits: More effective response to accidents and changes in traffic conditions and more efficient use of limited resources, as the right resources can be sent to the right location the first time
“…we use our cameras to confirm the incident, verify the location, and route emergency vehicles to the scene..”
Richard ManserP.E., ITS Deployment Engineer
UDOT TOC
©2007 VBrick / www.VBrick.com
Application Case Studies
Customer: Qualcomm
Objective: Stream live events to employees desktops
Solution: Qualcomm deployed a VBrick EtherneTV system providing the means to bring corporate presentations, live and on-demand, to every employee’s desktop
Benefits: Unified messaging, cost savings, improved productivity
COLLABORATE | PARTICIPATE“VBrick technology is installed in the Qualcomm Auditorium where an average of two hour-long presentations a day are held. If Qualcomm employees can’t make it to the auditorium they can participate at their desk. Of course each session can be stored for on-demand access at a later time.”
Qualcomm
©2007 VBrick / www.VBrick.com
Application Case Studies
BROADCAST | SHARE
Customer: City of Jacksonville, NC
Objective: Broadcast Town Meetings Live
Solution: The City of Jacksonville deployed a VBrick EtherneTV system that interconnects with their G10 – Government TV broadcast studio, allowing them to stream town meetings live and on demand to their citizens.
Benefits: Improved communication with their citizens, live and on-demand training for their employees, and additional means for the citizens of Jacksonville to access government services and programs
Let them tell you via video case study……
“VBrick was part of a project to provide the citizens with another way of accessing our city resources… VBrick has made that information tremendously easy to distribute.”
Charles StallingsIT Manager City of Jacksonville, North Carolina
©2007 VBrick / www.VBrick.com
Why do customers choose VBrick ?
• Simple…plug and play & interoperable• Reliable…appliance based • Application flexibility … integrated live & stored • Scalable…building-block approach to complete
solution• Open Standards…MPEG 1, 2, 4, & Windows
Media• Network citizenship on Mission Critical networks• Network flexibility…multicast/unicast, B/W• Best value in price/performance/quality
©2007 VBrick / www.VBrick.com
VBRICK ETHERNETV
DEMONSTRATION