2005 spring drop

What’s Inside

Letter from the President

Alice’s Story Page 4

Proposed New Identity StatementsPage 6

OUR MISSION:The Association of Donor Recruitment Professionals is committed to being a leader in providing education, develop-ment and resources for the donor recruitment profession.

ADRP EXECUTIVE BOARD

PresidentSharlene LachanceCanadian Blood [email protected]

Immediate Past PresidentMichael J. NicholCanadian Blood [email protected]

President-ElectJohn Armitage, M.D.Greater Alleghenies RegionAmerican Red Cross(814) [email protected]

SecretarySusan ChurchillMayo [email protected]

TreasurerMarilyn HughesCarter [email protected]

2005ADRP Annual Conference April

26-30, Charlotte, NCSee details on page 6

Volume 15 Spring 2005

From the association of donor recruitment professionals

Greetings! Do you ever ask yourself where time goes? It seems like only days ago when I wrote to you remarking that the final remnants of summer were still around and there was a hint of fall in the air. Yet, here I am, gaz-ing out my window at a winter wonderland, looking forward to any hint of spring. How subtly the seasons

change and how cleverly we adapt to these changes. I can’t help but think how similar this is to our careers in

donor recruitment. Procedures, regulations, innovations and new discoveries are our seasons. As donor recruitment profes-

sionals, we must always be prepared to change with the season. Ready to adapt and move forward.Your board has been working on many projects this year, and I am pleased to highlight some of these activities.In the fall issue of ‘the Drop,’ you heard that the board would be surveying its membership to measure views and attitudes regarding the association’s general direction, satisfaction with the services offered by the association, as well as views on the future direction of ADRP. The results of this survey will be used as a basis for the development of strategic plans. The survey was conducted by Ipsos-Reid between October 27th and November 24th and included active as well as lapsed members of ADRP. More detailed information about the survey will be available at the conference or by contacting me if you’re not able to at-tend.Work on the strategic plan is moving forward. A working committee has been formed and a facilitator has been recruited to provide guidance and expertise. A preliminary report from the working group will be presented to the board when we meet in Charlotte.The AABB/ADRP book project is progressing well. At last count, there were 35 essays in the book, many of which were written by ADRP members. The book will be available for purchase at the conference in Charlotte.ADRP’s Host City Committee and Conference Committee reported to the board when we met in January. ADRP’s Host City Committee from the American Red Cross – Carolina’s Blood Services Region has put together tre-mendous programs for the opening ceremonies and host city event. ADRP’s Conference Committee has come up with a line up of presenters that are sec-ond to none. From start to finish, this conference presents outstanding

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A quarterly newsletter from ADRP


Thank you to everyone who partici-pated in the recent Membership Survey. This was the fi rst membership survey in ADRP’s 27-year history. Ipsos Reid, a respected consulting fi rm in the fi eld of opinion research, managed this quan-titative, on-line questionnaire so-liciting your feedback.

Their analysis and report has given ADRP’s board real insight into what you love about our organization, what services are important to you and perhaps, more importantly, where there is room for improve-ment. Most signifi cantly, you said that you want the ADRP to provide professional support to you through out the year.

Pleasingly, ADRP clearly enjoys high lev-els of satisfaction, with 88% expressing the view that the organization provides good or very good levels of service. Of interest, is that long standing members typically express higher levels of satis-

faction than newer members, so let’s make sure we give real support to those who are new to ADRP, especially at the forthcoming conference in Charlotte, North Carolina, USA.

Key services that members fi nd use-ful are those that enable them to learn

and to network with other professionals

in the fi eld. The annual conference is clearly ap-

preciated as a key tool in achieving this, but members

are also expressing a keen interest in online networking and professional develop-ment opportunities. Already,

the ADRP website is a great resource for interaction and knowledge sharing and members are encouraged to use it regularly. ADRP’s board will continue to explore further ways to enrich website content and deliver more services to you through an e-environment.

Members also shared some great ideas

about shaping the future of the ADRP. Ideas included a call for an expansion of member services, but also a recogni-tion that our cause can be served well by raising ADRP’s profi le both nationally and internationally with a range of affi li-ated organizations.

Finally, it was wonderful to see how many of you feel strongly attached to the ADRP, with two thirds claiming that their ADRP membership is important to them and three in four members saying they are proud of their membership. Everyone within the organization will continue to work hard to justify and sustain this loyalty.

Further details of how the feedback from the survey will help direct the future of ADRP will be discussed at the forthcoming conference in Charlotte, North Carolina, USA. In the meantime, highlights from the report are available on ADRP’s website or a copy of the full report can be obtained from Bob Hughes.

Your Views are NewsSubmitted by Gavin Evans, National Blood Services, United Kingdom

In 2004, ADRP documented it largest membership year on record. Between January 1 and December 31, there were 591 paid and life memberships, 249 of which are new members. Th is is an in-crease of 11 percent over 2003 (532 paid members). Th e current membership rep-resents members from Canada, Denmark, Iran, New Zealand, South Africa, the United Kingdom and the United States.

Benefi ts of membership with ADRP include the ADRP Membership Direc-tory, the Drop newsletter subscription, professional development and scholarship opportunities, reduced registration rates for the annual conference, eligibility to serve on the ADRP Board of Directors and standing committees, resource shar-ing and networking with colleagues from

around the world and access to www.adrp.org which features a members only section that includes a forum for members to inter-act, provide and solicit information.

ADRP continues to look for ways to in-crease and enhance our membership. Ideas on how to attract potential members from other countries are welcome. ADRP’s Board of Directors would also be interested in any contacts that may help facilitate additional memberships from the fi eld of organ and tissue, a fi eld that typically has not had membership with ADRP.

If you know someone in the fi eld of recruit-ment who would like to become a member of ADRP, please refer them to our website at www.adrp.org. Th ey can also contact Bob Hughes at 972.642.0100.

Another Record Year!Submitted by Juanamarie Harris, National Marrow Donor Program,

ADRP Membership Services Committee Chair

ADRP Best Practices


Alice and CompanyWhen Aunt Alice sends an email, everyone comes. That is, according to members of her family. “Aunt Al-ice” is Alice Gutierrez, devoted wife, mother, grandmother, sister and aunt who also helps manage a downtown Dallas tortilla shop. “Everyone” is her network of friends and extended family, which includes 16 broth-ers and sisters, four children, eight

grandchil-dren and literally dozens of nieces and nephews. When this network comes together, good things happen.In addi-tion to

weddings, birthdays, baptisms and graduations, Alice and company come together as tireless community advocates for blood and marrow donation. For over a decade the cause has been close to their hearts and their hard work has most likely saved countless lives. But there was a time when the family was unaware of the need for blood and marrow donors. It took a crisis to open their eyes.

A DiagnosisAliceʼs youngest grandchild, Natalie, was diagnosed with an aggressive

form of leukemia when she was only three months old. News of the babyʼs diagnosis shocked the close-knit family. No one was prepared, but everyone wanted to help. Alice began sending emails -- and as al-ways, the family responded. Aunts, uncles, cousins, brothers and sisters gathered close to support the fright-ened parents. “We were taken back by the different ways our family cared for us,” says Diane Luther, Natalieʼs mother and the youngest of Aliceʼs grown children. “We were so focused on Natalie at the time -- my family did everything for us.” Natalieʼs treatment required massive doses of chemotherapy, total body radiation, and ultimately a bone marrow transplant. Because no one in the family was a complete mar-row match for Natalie, the family traveled to South Carolina where they were accepted into a new “half-match” bone marrow transplant program. Since the program was considered a trial, the outcome was uncertain. Physicians gave Natalie less than a 5% chance of survival. The family de-cided to take those chances and on her first birthday, Natalie received her new marrow. Her 10-year-old sister, Nicole, was the proud donor and her seven-year-old brother D.J. never left her side.Fast forward ten years – one decade after Natalie was di-agnosed. Physicians consider the energetic 11-year-old a success story. Her grandmother calls her

a miracle. “Weʼve always been a close family, but Natalie brought us together,” says Alice. “Everyone in our family has been helped in one way or another by Natalie and what she went through.”

Lons LearnedWalking through the frightening world of cancer teaches all kinds of life lessons. These tough les-sons are not wasted on the Gutier-rez family. Because of the many blood transfusions Natalie received during treatment, her family saw first-hand the critical need for blood donors. In searching the National Marrow Donor Program (NMDP) registry for a matched donor for Natalieʼs transplant, the family also recognized the need to recruit more volunteer marrow donors – espe-cially minority donors. In response, they began holding blood and mar-row drives; several at their church, at their familyʼs shop, even in an auntʼs driveway.

According to Alice, who is consid-ered by her family to be the “mo-

Why We Do What We Do: Alice’s StoryStory by Julie Gayle, Carter BloodCare publications writer • Photographs by Lizzie Mace, Carter BloodCare photographer

Alice and Natalie

Natalie and Alice

Alice


Why We Do What We Do: Alice’s StoryStory by Julie Gayle, Carter BloodCare publications writer • Photographs by Lizzie Mace, Carter BloodCare photographer

Alice and Natalie

mentum behind it all,” their work started on Natalieʼs behalf, but didnʼt stop there. Today, a decade after

Natalieʼs diagnosis, Alice and her family continue holding drives and recruiting donors with Carter Blood-Care and the NMDP. They see it as a way to give back. “There are so many other families weʼve met over the years who are in such anguish because of cancer,” Alice says. “To-day we have Natalie healthy, and our family decided that these drives are a way we can help others live. To me itʼs a privilege to be able to give back after so much has been given to my family.”Eva Trevino, director of Carter BloodCareʼs NMDP, says itʼs typi-cal to see families wanting to give back after receiving support during an illness. But that enthusiasm is short-lived, as most families settle back into their daily lives. Accord-ing to Trevino, Alice is different.

“Sheʼs been going strong ever since her granddaughterʼs bone marrow transplant,” says Trevino. “Alice has

taken this mission very person-ally. Sheʼs taken it into her church, her neighborhood, even her work. We could definitely use more Alices on our team.”

Talking to a CommunityIn addition to recruiting blood and marrow donors, Alice and family have made it their mission to educate their community about the need for minority donors. When the family looked to the NMDP for a matched donor, they

discovered a very low percentage of Hispanic volunteer donors in the registry. Because most matches are found within a patientʼs own ethnic-ity, minority patients have less of a chance for finding that match.“We definitely see a need to educate people in our community,” says Al-ice, who admits to knowing nothing about blood and marrow donation before Natalieʼs diagnosis. “Until it hits you, you know nothing,” says Alice. “I see people in our com-munity and I know itʼs not that they donʼt want to help – they just donʼt understand the need. Thatʼs why we tell our story. Thatʼs why we pass out literature and do what-ever we can to get people into that registry.”Although there is always resistance at first, it never fazes Alice. “Of course we have rejections,” she Natalie

says. “I try to explain to people that yesterday it was us, but tomorrow it could be them. We just keep on talk-ing and telling our story.”

Always a NeedMost recently, Aliceʼs niece in San Antonio was diagnosed with leuke-mia. Word spread throughout the family. This time, everyone knew their places. The family worked like a well-oiled machine, hosting blood drives, recruiting volunteer marrow donors, praying, encouraging. “Itʼs what families do,” says Alice.According to Alice, she and her fam-ily will continue to tell their story and advocate for blood and marrow donation -- as long as the need ex-ists. “Itʼs kind of like prayer,” she says. “We donʼt just pray for a little while and then stop – it has to be an ongoing thing. We believe this cause is ongoing. There will always be a need, so we will continue to tell our story.” So the emails will continue to go out – and if they’re from Aunt Alice, chances are – something very good is going to happen.


educational opportunities for re-cruiters at every level. Of course, our corporate sponsors will also be there to display the latest equipment and materials to support the donor recruitment profession. Th is year’s conference promises to be an out-standing event that will meet every-one’s expectations. Th e preliminary program is posted on the ADRP website. Be sure to check it out and mark your calendars now for April 27th to April 30th in sunny Char-lotte, North Carolina.In closing, I want to thank you for your support. It was gratifying to see records being set in many areas this year – award nominations and scholarship applications, abstract submissions for conference presen-

tations and ADRP’s membership numbers. Th is is a true testament of our success and our membership’s commitment to fulfi lling ADRP’s mission. Just as time does not stand still, nor do those individuals who support the ADRP mission. Th ank

Letter from President (continued from page 1)

you for your time, support and en-thusiasm during my year as president of this worthy organization.Sharlene Lachance

ADRP President

The Association of Donor Recruitment Professionals ̓(ADRP) 27th Annual Confer-ence will be held April 26th through April 30th in Charlotte, North Carolina. It will be held at the Hilton Charlotte Center City Hotel. Hosted by the American Red Cross Carolina Blood Services Region, this confer-ence promises outstanding educational and

networking opportunities for donor recruitment professionals – new and seasoned alike.ADRPʼs Annual Conference has it all…new ideas and partnerships, educational and networking opportunities, latest technology information and updates and supply samples to support and enhance the fi eld of donor recruitment. You donʼt want to miss out on any of these opportunities, so plan now to attend. ADRPʼs 2005 conference theme is “Mapping The Road To Success.” For registration information and additional details, visit ADRPʼs website at www.adrp.org.

ADRP’s 27th Annual Donor Recruitment Conference

April 26-30, 2005

Hilton Charlotte Center City HotelCharlotte, North Carolina

At ADRP’s Annual Business meeting in Charlotte, North Carolina, ADRP members will have the opportunity to vote on a re-vised mission statement and newly proposed vision statement and guiding principles. ADRP’s Board of Directors has approved the below information for a membership vote and is excited about the direction we may be headed. It is now up to you, the membership of ADRP, to contemplate your vote. Please read and refl ect on the following information prior to our meeting in April. And, thank you for your time and commitment.

Current mission statement

The Association of Donor Recruitment Professionals is committed to being a leader in providing education, development and resources for the donor recruitment profession.

Proposed revised mission statement

To provide education, development and resources for the donor recruitment professional.

ADRP’s proposed new guiding principles

• To facilitate training and educational opportunities for donor recruitment professionals worldwide.

• To facilitate the exchange of ideas and best practices amongst donor recruitment professionals.

• To keep ADRP members apprised of the latest developments and trends in the industry. This would include new technologies and other donor criteria changes, which may impact donor recruitment.

• To promote ADRP and provide another voice for donor recruitment professionals worldwide.

• To advance the establishment and maintenance of a non-remunerated volunteer donor program as defi ned by the World Health Organization.

• To be the leading spokesperson in donor recruitment.

• To promote ADRP and provide another voice for donor recruitment • To promote ADRP and provide another voice for donor recruitment

• To advance the establishment and maintenance of a non-remunerated • To advance the establishment and maintenance of a non-remunerated

• To be the leading spokesperson in donor recruitment.• To be the leading spokesperson in donor recruitment.

Proposed new vision statement

We are the worldwide industry leader in the fi eld of donor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

Refining Our Direction: Newly Proposed Identity Statements

ADRP’s proposed new guiding principles

• To facilitate training and educational opportunities for donor recruitment professionals worldwide.

• To facilitate the exchange of ideas and best practices amongst donor recruitment professionals.

• To keep ADRP members apprised of the latest developments and trends in the industry. This would include new technologies and other donor criteria changes, which may impact donor recruitment.

• To promote ADRP and provide another voice for donor recruitment professionals worldwide.

• To advance the establishment and maintenance of a non-remunerated volunteer donor program as defi ned by the World Health Organization.

• To be the leading spokesperson in donor recruitment.


Please check out www.adrp.org for more ADRP information and to log onto ADRP’s “Members Only” section. ADRP’s website and “Members Only” section include recruitment best practices and member forums for recruitment profes-sionals to ask questions, to share ideas and to enrich their individual networking and devel-opment skills.

Mailing permit information

For additional copies of ‘the Drop’ or to inquire about ADRP memberships, please contact:

Bob Hughes Administrative Assistant

ADRP PO Box 540524 Grand Prairie, TX 75054-0524 972.642.0100

e-mail: [email protected]

‘the Drop’ is printed and distributed quarterly by the ADRP Communications Committee. We welcome articles, comments, questions and suggestions.

Correspondence for ‘the Drop’ should be forwarded to:

Mary Jane Thomsen, Communications Committee Chair/Newsletter Editor MEMORIAL BLOOD CENTERS 5115 Burning Tree Road Duluth, MN 55811 218.723.8080, ext. 113 e-mail: [email protected]

2005 spring drop

Documents

adrps conference committee

working committee

adrps host city committee

annual conference

adrp members

host city event

future direction of

lapsed members of adrp