2005-6 Work Plan 2005-6 Work Plan

Enabling the FMCG sector to sell more, lose less and improve consumer satisfaction

ECR EuropeShrinkage Team

Where we started ….

• Zero collaboration around a difficult subject

• No common definition on scale or impact

• Blinkered approach, focused on technology solutions

• Crisis driven

What we did ….

• Established the ‘ECR Europe Approach’ as the most innovative and effective way to deliver lower losses, improved sales and greater customer satisfaction, across the globe

• Created a unique forum for ECR member retailers and manufacturers

• Pioneered the ECR Road map approach• Generated new knowledge on key issues

Specific Deliverables

• ECR conferences: 2 Plenaries & 4 Breakouts • 2 Blue Books• 2 Surveys• 3 White papers (RFID, Hot Spots & KPI’s)• 7 European seminars• Outreach to international ECR bodies in:

– Korea / Singapore / South Africa / North America / Australia

• Best rated breakout session in Berlin and Paris

Where we’re going ….

2005-6 Objectives:– Develop new knowledge on relationship

between internal theft and processes and procedures

– Create user friendly tools for implementing the Road Map at the store level

– Maintain European team momentum– Run breakout session at Stockholm conference

Work Plan Elements

1 Internal Theft: Understanding the Opportunities

2 The Rapid Improvement Road Map

3 European Shrinkage Seminar Series

4 Shrinkage Team Project Meetings & Stockholm Conference Breakout Session

Work Plan Elements

1. Internal Theft: Understanding the Opportunities• Objective:

– Understand exploitation of company procedures and processes by employees

• Action:– Engage with European retailers and suppliers to interview

offenders• Planned Outcomes:

– Insider insights – why and most importantly HOW?– Understand how offenders circumvent loss prevention– Enablers and inhibitors of ‘sweet-hearting’ – ECR Europe White Paper to summarise findings

Work Plan Elements

2. Rapid Improvement Road Map• Objective:

– An ECR Road Map for store operations.

• Action:– Align Road Map to needs of store managers.– Test in a series of European contexts.

• Planned Outcomes:– Enable store managers to reduce shrinkage– New tools and techniques to facilitate the use of the Road Map at

the store level.– Dissemination of findings across Europe.

Work Plan Elements

3. European Shrinkage Seminars: • Objective:

– Promote ECR to a wider audience

• Action:– Deliver 2 European level seminars to 50+ delegates

• Planned Outcomes:– Support the collaborative approach with “public domain” materials– Identify new trends / build evidence for new ideas – Attract new “recruits” to the Road Map / collaborative approach

Work Plan Elements

4. European Shrinkage Team Meetings & Stockholm Conference

• Objective:– Continue highly successful and growing forum– Showcase tangible outcomes at the Stockholm conference

• Action:– Design, organise, promote and facilitate 5 European meetings and 1

Stockholm breakout seminar• Planned Outcomes:

– Develop new ideas and best practice – Keep alive this healthy network of Europe’s leading thinkers on shrink -

“all that’s good about ECR”– Develop the 2007 work plan

Work Plan Cost

Work Plan Element Cost

Internal Theft Project 48,750

Rapid Improvement Road Map 24,000

Meetings and Stockholm Conference 30,000

Travel costs 20,500

Total €123,250

Is It Worth It?