2004 voyaging media kit
DESCRIPTION
A media kit I designed for Voyaging magazineTRANSCRIPT
voyaging_2004_mediakit.qrk 7/8/04 2:06 PM Page 1
Welcome to the Voyaging experience
Welcome to the Voyaging experience: the magazine
written for the powerboat cruising enthusiast. Each
issue of Voyaging delivers stories and information
that help make the most of the powerboat cruising
experience, from profiles on cruising and chartering
destinations, tips on accessories and electronics,
new boat profiles and cruising and rendezvous cal-
endars. Readers will get stories that will make them
say, “I can do that, too!” From Voyaging, they’ll get
all they need to do it, whether it’s on their own
boat’s bottom or on a chartered boat.
IssuesOctober 2004February, May, September, November 2005
The total powerboat cruising experiencewww.voyagingonline.com
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Circulation summary �
The total powerboat cruising experiencewww.voyagingonline.com
Voyaging’s initial print-run of over 65,000 issues is targeted to
powerboat cruising enthusiasts. 25,000 of these are paid
subscribers who responded to direct-mail and subscriber insert
cards or bought a subscription through their membership and
affiliation in the MarinaLife Cruising Club. An additional
27,000 will be distributed using Primedia’s strong relationship
with national newsstand outlets. The remaining 15,000 will be
controlled, mailed to cruising enthusiasts who own a boat
between 30-feet and 70-feet, with an effort to convert these
subscriptions to paid.
Total circulation:.............67,000
Paid subscriptions: ............................25,000
Single-copy newsstand:....................27,000
Controlled: .........................................15,000
voyaging_2004_mediakit.qrk 7/8/04 2:06 PM Page 3
�Issue Dates, Rate Card & SpecsIssue Date Space/Material Close2004
October...................... August 62005
February .................... December 8, 2004May ............................ March 8, 2005September.................. July 8, 2005November .................. September 8, 2005
All rates gross; agency commissionable1x 4x 8x Rate (5x)
Page 4C $4,805 $4,565 $4,335 $4,235Two-third $3,925 $3,730 $3,545 $3,6401/2 P4C $3,135 $2,980 $2,830 $2,9051/2 Island $3,385 $3,215 $3,055 $3,135One-third $2,405 $2,285 $2,170 $2,2301/4 P4C $2,405 $2,285 $2,170 $2,230
Premium PositionsCover 2 or 3 $6,210 $5,900 $5,605 $5,750Page 1 $6,210 $5,900 $5,605 $5,750Pages 2 & 3 $10,250 $9,740 $9,250 $9,495Cover 4 $7,215 $6,855 $6,510 $6,685
Rates
Ad Size Bleed Non-BleedSpread 16” x 10-7/8” 14 x 9-7/8”
Page 8” x 10-7/8” 7” x 9-7/8”
2/3 Vertical 4-3/4” x 9-7/8” 5-3/4” x 10-7/8”
1/2 Vertical 4” x 10-7/8” 3-1/2” x 9-7/8”
1/2 Horizontal 8” x 5-3/8” 7” x 4-7/8”
1/2 Island 4-3/4” x 7-3/8” 5-3/4” x 7-7/8”
1/3 Square 4-3/4” x 4-7/8” 5-3/4” x 5-3/8”
1/3 Vertical 2-1/4” x 9-7/8” 2-3/4” x 10-7/8”
1/4 Vertical 3-1/2” 4-7/8”
Voyaging requires digital files for all ads. Please contact our ProductionManager, [email protected] if you need any additional information.
Specifications
The total powerboat cruising experiencewww.voyagingonline.com
Sales ContactsPublisherDave Branch 917-256-2263 [email protected]
Associate PublisherDennis O’Neill 917-256-2292 [email protected]
260 Madison Avenue, New York, NY 10016
Introductory
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