2003. 8.

Corporate Profile

Company name : CJ Media Inc.

CEO : Lee Kang-bok

Shareholder : CJ(81.62%), SME TV(6.02%), etc.

Served Date : 1995. 3. 1

Service type : Basic Cable TV,

Satellite TV(Skylife),

Internet, Mobile

Subscribers : 8 million Households(Cable+Satellite),

1 Million Internet Users Registered

Homepage : http://www.cjmedia.net

History

September 1993 Established ‘Music Network Inc.; m.net’

March 1995 Started Commercial Broadcasting (16hours a day)

April 1997 Merged as an Affiliate of Cheil Jedang

June 2000 Launched ‘Channel F’, the Cooking Channel

January 2001 Changed Channel Name from ‘Channel F’ to ‘Food Channel’

February 2001 Partnerships with ‘SME TV Inc.’ (Sony Music Entertainment) in Japan

June 2001 Acquired ‘NTV’, the Entertainment Channel from Nextmedia

March 2002 Lanched ‘m.net Nonstop’

April 2002 Extended of ‘NTV’ to Multiplex Movie Channel

July 2002 Changed Channel Name from ‘NTV’ to ‘Home CGV’

August 2002 Changed Company Name from ‘Music Network Inc.’ to ‘CJ Media Inc.’

January 2003 Kang-bok Lee, Inaugurated as president (Holding the president of CJ Entertainment concurrently )

Co-Operation Distribution

Business Structure

Multiple Program Provider

m.net, m.net NonStop music

Home CGV /XTM movie Food Channel cookery

CJ Group AffiliatesCJ, CJ Entertainment,

CJ CGV,CJ Foodville, CJ CableNet,

CJ Home Shopping

Global PartnershipJapan <SME TV>

U.S.A.<Food Network>Taiwan <Sun TV>

Cable and Satellite TV8 million households

Internet and Mobile1 Million Users Registered

Program ExportsJapan <KNTV>, U.S.A <ISKY>,

HongKong <TVB8>, China <LiaoningTV>,Taiwan <MUCH TV>

CJ Media

New Channel Launching

Animation, Quiz, Game, etc

New Business

Content AggregationMusic Recording,

Distribution, and PublishingStar Management,

Character Business, Event, etc

To Be the Best Content Media Group

Strength

Outstanding Program Producing Abilities

Synergy Between “CJ Group” and “CJ Media”

the Most Preferred Channel by Sponsors

Unique Influence on Korea Music Industry

Opportunities in New Media Business

Strong Brand Power

Leading Program Provider in Korea

10’s 20’s 30’s 40’s

Female

Male

Music(m.net)

Music II(m.net Non-stop)

Food Channel + Life Culture

Movie !(Home CGV +

XTM)

Entertainme-nt

Target

New

Biz.

Music

Star management

Character Business

Event

Animation,

Quiz,

Game

∙∙∙

Content Aggregation

- Korea’s No.1 Music Channel- Korea’s No.1 Music Channel m.net Profile

Concept

• No.1 Viewership Share among Music Channel in Korea

• Specialized Music Programs playing Ballads, Hip-hop, Rock,

Dance, etc with Music Videos, Concerts and Music Clips

• Image : Culture, Fun, Stylish, Modern

Target & Programming

• Primary Target : from 10’s to early 20’s.

• No.1 Channel Popularity and Viewership among Main Target

• No.1 Channel Popularity, Supply Ratio among Restaurant, Store, etc.

• In-house Production 100%, Unrepeated Programming Ratio 80%

Strength

• the Top Show and Event

• Strong Brand Power

• Dedicated Asian Korean Stream(한류 )

• 1million m.net Website(www.mnet27.com) Members

Music channel viewership (TNS korea).Survey period : 2003. 1.1 – 2003. 1.31

Channel Portfolio

Channel m.netm.net

NonstopFood Channel Home CGV

Genre Music Cookery Movie

TargetTeens~Early

20s20’s ~ 30’s 25 ~ 49 Woman 10~50 All Gender

Concept Latest SongsNonstop Music Video

Food & Life Style Related

General Movie & Entertainment

Character-istics

#1 Music Ch. (Sub, Brand Recognition)

The only network of its kind (Niche)

CJ Brand – First Class Movie Channel

CJ Related Business

CJ Dream MusicCJ Media Line

CJ (Food and Food SVC)CJ Foodville

CJ EntertainmentCJ CGV

Current 4-Channel

CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems

Channel Portfolio

Channel m.netm.net

NonstopFood Channel Home CGV XTM

Genre Music Cookery Movie

TargetTeens~

Early 20s20’s ~ 30’s 25 ~ 49 Woman

10~50 All Gender

18~34 All Gender

Concept Latest SongsNonstop Music Video

Food & Life Style Related

General Movie &Entertainment

Action,Thriller Movie&ExtremEntertainment

Character-istics

#1 Music Ch. (Sub, Brand Recognition)

The only network of its kind (Niche)

CJ Brand – First Class Movie Channel

Innovative &High-endMovie Channel

CJ Related Business

CJ Dream MusicCJ Media Line

CJ (Food and Food SVC)CJ Foodville

CJ EntertainmentCJ CGV

CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems

Current 5 -Channel

m.net Events & Sponsors

Events

• 2002 Korea Japan FIFA Worldcup Promotion – Nike• 2002 Korea Super Expo - KOTRA, Japan NHK, Asahi • Star Search Contest - Pepsi• Elizabeth Arden Brand Launching Show• Mobile Music Contest – SK Telecom Nate

m.net Music Video Festival•The Best, Pre-eminent Music Award in Korea’s

Music Industry

• the Top-rated Cable TV

Viewership in 2002,

(61% Viewership Share

among main target)

• An All-star Show where over 70 Top Korean

Entertainers : Singers, TV and Movie Stars,

CF models

Sponsors

ü m.net is the Most Preferred Channel by Sponsors.

ü Holding Big Concerts more than 20 times, Gathering 4million Audiences a year

m.net Programs Highlights

<The charts, the Best 27 Songs>

<Show! What’s Up Yo?>

<Prime Concert>

<ShowKing m>

<The Powerhouse of Songs>

- Only Music! - Only Music! m.net Nonstop Profile

Concept

• 24 hours Nonstop Music Video Channel

• Korean Unique Music Channel

• Polish & Sensible Channel

Target & Programming

• Target : from 20’s to 30’s

• Current Popular Song and Pop, Old Song and Pop, Concerts, Cine Music, Jazz, Classic, etc.

• High Supply Rate over Café and Karaoke

Strength

• m.net’s Knowhow and Unique Music Library• Advanced Music Selection System• Opportunity to View Music Selection through Homepage• Interactive Communication with Viewers through Homepage Board

- First Class Movie Channel- First Class Movie ChannelHome CGV Profile

Concept

• Multiplex Movie Channel

• High Quality Channel

• My Home Theater

• The Best Basic Channel with Best Quality Premium Movies

• A Professional Movie Channel appropriate for All Family Members

Target & Programming

• Family Members whose Ages Range from 10 ~ 50

• Programming Considering Various Lifestyles and Suitable Ages of Viewers

• Various Genres of Movies : Action, Romance, Comedy, Fantasy, Horror, Western-style, Family Movies

• Famous Foreign Series

Strength

• Internal Relationship with CJ Entertainment and CJ CGV

• No.1 Movie Buying Power in Korea

• Delivery Digitalized Picture and Sound

Home CGV Programming

Current Movies

<The Way Home> <Oasis> <Sympathy For <A Beautiful Mind> <Cast Away> <Shrek> Mr. Vengeance>

Popular Foreign Series

<Ally McBeal> <Buffy the Vampire Slayer> <Law & Order :SVU> <Monk>

- Taste Your Life! - Taste Your Life! Food Channel Profile

Concept

• the Unique Korean Cooking and Food Culture Information Channel

• To Provide Practical Information Related to Food Culture seasoned with Fun, Entertainment

• Image : Taste, Initiate, Practical, Fun

Target & Programming

• Primary Target : Female/Housewife aged 25 ~ 49

• Secondary Target : Men & other Viewers interested in Food

• Recipe, Food Culture, Documentary, Dining Information, Quiz, News, etc.

Strength

• Korea's Only Dedicated Food Channel

• New-style Promotions

• The Most Effective Marketing Tool for Industry related to Food and Food Culture

• Provide World-Wide Food Programs Exclusively

•The Fabulous Korean Flavor of Food would be spread out all over the world through Food Channel.

Food Channel Events & Sponsors

Events

• Kid’s Cooking Club

• Beautiful Dining Table Competition & Exhibition

• TV Cooking Host Class

• Off-line Cooking Academy

• Enjoy Wine Party

• Valentine’s Day Bakery Class

Sponsors

ü Food Channel is the Most Effective Marketing Tool

for Industry related to Food and Food Culture

Food Channel Current Programs

Recipe Programs

<Tastes of Masters> <Cooking China>

Food Culture Programs

< Looking for the Lost Tastes >,

<Food Report>

Health / Diet

<Beauty & Cook> <World Tastes Honey>

Talk Show

<Dinner with Guts><Wonderful Hong vs. Bang>

XTM Profile - XTMly No Limit !- XTMly No Limit !

Concept

• Multiplex Movie Channel

• Dolby Digital 5.1 Channel

• Present mainly Action, Thriller, Adventure, SF, Erotic Movies

• The Best Basic Channel with Best Quality Premium Movies

• A Professional Movie Channel targeting in Young Generation

Target & Programming

• All Generation whose Ages Range from 18 ~ 34• Programming Considering Spectacle Movies and Suitable Young Viewers • Specially designated Genres of Movies : Action, Triller, SF, Erotic Movies• Hit Foreign Series

Strength

• Internal Relationship with CJ Entertainment and CJ CGV

• No.1 Movie Buying Power in Korea

• Delivery Digitalized Picture and Sound

XTM Programming

Current Movies

<Fear Factor> <Metrix> <Triple X> <Transporter> <Trainspotting> <Initial D>

Popular Foreign Series

<charmed> <Big Brothers> <Celebrety Unsensored> <Jerry Springer Show>