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Norwegian news sites

Aftenposten (Oslo newspaper)

Bergens Tidende (Bergen)

Adresseavisen (Trondheim)

Stavanger Aftonblad (Stavanger)

Verdens Gang (VG) Scandinavia online (search engine)

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‘Service-based’ thinking

Bringing community together:

Geography (city, region, country)

Affinity (common interests, hobby)

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‘Service-based’ thinking elements

Electronic newspaper:

Breaking news, Weather, 100 most read stories, TV guide,

Market of used things, Slide show (pictures),

Mobile services, Cartoons, City maps, Calendar of events,

Subscription to news (via SMS, e-mail),

First page of a newspaper (*.pdf version),

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City-guide (Web cams, films, concerts, books

Classifieds on the Internet (4 categories: job, real estate, car, boat)

Joint project “Football” (Oslo, Bergen, Trondheim, Stavanger)

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“Aftenposten”

100%-owned subsidiary of Schibsted ASA.

Publishes:

2 daily subscription newspapers in the Oslo area;

1 electronic newspaper;

A city-guide for Oslo (www.oslopuls.no);

A classified advertisement database on the Internet (www.finn.no).

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“Bergens Tidende”

Circulation:

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“Adresseavisen”

Circulation:

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“Stavanger Aftenblad” Circulation: 73.000

6 days per week

Staff: 120; Internet staff: 10

The newspaper owns local TV station

Publishes city-guide for Stavanger (www.stavangerpuls.no)

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Football project

60% of people who go beyond front page go to Football Investing in “Football” project should triple the visitors:Data-base about football players (600 home pages)

Vertical and horizontal integration of projects:3 large newspapers contributing to one sports project

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Time spent in reading newspapers vs Internet

Min. per day (2000)

Newspapers: 30 40 34

Internet: 15,7 23,8 19,3

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