20 year hyper marketing plan for lilibeth maravilla
TRANSCRIPT
SHAPING A MEANINGFUL EXISTENCE
A 20 YEAR CAREER AND FAMILY DRIVEN MARKETING PLAN FOR HEART
AND VASCULAR DOC/SUPERMOM LILIBETH
Lilibeth Martin MaravillaOct, 2016
www.heartdocblogspot.com
MY JOURNEY TOWARDS ACHIEVING A MEANINGFUL EXISTENCE
HOW TO GET THERE…
VISION/MISSIONROLES/ DAILY TASKS
(PRODUCT PROTFOLIO)BRAND LAUNCHGENERAL GUIDES IN ACHIEVING MY PLANHOW I SEE MYSELF: NOW AND 20 YEARS AFTERSTARTEGIES IN ACHIEVING MY GOALS
www.heartdocblogspot.com
TRAVEL THE RIGHT PATH TOWARDS ACHIEVING A MEANINGFUL EXISTENCE
My Z in this journey…
My mission in this life is to be an instrument of God’s healing hands,
to cure and comfort individuals afflicted by heart and vascular
diseases, improving their survival and quality of lives;
to contribute towards achieving a healthy society by working one step backward, preventing the occurence
of these lifestyle diseases.www.heartdocblogspot.com
TRAVEL SLOWLY BUT SURELY: DELIVER MY DAILY TASKS WITH HIGH
PERFORMANCE
• Grateful daughter• Caring sister and aunt• Model and loving mother• Dependable friend• Hardworking and compassionate
physician• Versatile doctor• Firm mentor• Inspiring leader• A person for others
www.heartdocblogspot.com
TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
GRATEFUL DAUGHTER
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TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
CARING SISTER AND AUNT
www.heartdocblogspot.com
TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
MODEL AND LOVING MOTHER
www.heartdocblogspot.com
TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
DEPENDABLE FRIEND
www.heartdocblogspot.com
TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
HARDWORKING AND COMPASSIONATE PHYSICIAN
www.heartdocblogspot.com
TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
VERSATILE DOCTOR
www.heartdocblogspot.com
TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
FIRM MENTOR
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TRAVEL SLOWLY BUT SURELY: ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
INSPIRING LEADER; A PERSON FOR OTHERS
www.heartdocblogspot.com
MY OWN BRAND
HEART AND VASCULAR DOC / SUPERMOM LILIBETH
HEART AND VASCULAR DOC SUPERMOM LILLY BEE
www.heartdocblogspot.com
THE FIFTH DISCIPLINEPETER SENGE
TO BECOME AN EFFECTIVE PART OF A LEARNING ORGANIZATION IN MY CLINICAL PRACTICE, TEACHING AND SOCIETY AFFILIATIONS
Shared vision: Our shared vision as physicians is to deliver the outmost care to our patients. This can be achieved by continued learning and by imparting these knowledge to our fellow physicians, paramedical personnel and the community.
Mental Model: My positive perception can change my behavior towards the various scenario in my clinical practice: treatment of cardiac patients with limited resources; openness to seek help in difficult cases.
www.heartdocblogspot.com
THE FIFTH DISCIPLINEPETER SENGE
Personal mastery: I continuously update myself in Cardiology, which forms the bulk of my practice.
I am also mastering new specialized skills in Peripheral Vascular Medicine, which is where I have a niche ( 117 Vascular Subspecialists in the country of 104M people).
Beyond my private practice, I need to understand how the organizations for which I am a part, work. This can be achieved by learning management at AGSB.
www.heartdocblogspot.com
THE FIFTH DISCIPLINEPETER SENGE
Team learning: I practice with a team of competent specialists since majority of our patients are afflicted with multiple diseases.
I am also a part of the training core of our department, where I teach and learn from my colleagues and residents.
I take active part in various medical organizations, working with other doctors in pursuing various advocacies for the community.
System Thinking: I approach my organization like a patient whom I should manage holistically, identify the root cause of a disease and not just treat the symptoms.
www.heartdocblogspot.com
THE ALCHEMISTPAULO COELHO
FRAMEWORKS OF MY LIFE’S PLAN: Pursue my personal Legend (what I have always wanted to accomplish): I have accomplished my dream of becoming a doctor, like my parents, and further specializing.I have also succeed in being a model to my kids, who all pursued the same profession. "when you want something, all the universe conspires in helping you to achieve it.”
www.heartdocblogspot.com
THE ALCHEMISTPAULO COELHO
Value freedom and do not be afraid to take the risk in quest of my destiny: Everything that I accomplish is the result of my freedom to choose on what I want to learn and explore.
True treasure is more than gold and can be found where one originated: True treasure, which is more than all the achievements, is the good relationship that I have with my family and the community from which I am a part.
www.heartdocblogspot.com
HOW I SEE MYSELF: NOW AND 20 YEARS AFTER
HERE AND NOW• 49 YEARS OLD• WITH GROWN-UP
DAUGHTERS (RNs,MD)• PRACTICING CLINICIAN• CLINICAL
TRAINOR/MENTOR/COC• MANAGING RENTAL
BUSINESS• FINANCIALLY STABLE
END IN MIND• STRONG 69 YEARS OLD• ENJOYING MY
GRANDCHILDREN• GOING BACK TO OIL
PAINTING• WRITING MY BOOK: “THE
STORY OF MY LIFE”• TAKING PART IN NGOs AND
OUR PARISH CHURCH• OVERSEEING A FAMILY
BUSINESS, LIVING IN INTEREST/PENSION
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STRATEGIES THAT I REGULARLY FOLLOW TO ATTAIN MY GOAL
• STAY PHYSICALLY FIT AND HEALTHY: I am an ovofescovegetarian for 13 years; I sleep at a minimum of 6 hours a night; I undergo routine annual medical examinations; I avoid unnecessary stress.
• I ORGANIZE MY ACTIVITIES BY KEEPING A LIST OF MY DAILY TASKS.
• I AM WORKING HARD TO MAINTAIN FINANCIAL STABILITY: I spend wisely, ask expert’s advices on my savings and investments.
• I MANIFEST MY GRATITUDE AND FAITH IN GOD BY GIVING MY BEST IN SERVING OTHERS.
www.heartdocblogspot.com