20 ways today’s older adults are redefining what it means to be 50+
TRANSCRIPT
![Page 1: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/1.jpg)
20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+
MATURE
Mature | MotivateROI.com/BeAuthentic
Motivate | Delivering the Total Market
![Page 2: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/2.jpg)
The share of 55- to 64-year-olds that sign up for dating sites has doubled from
6% in 2013 to 12% in 2015
2
Mature | MotivateROI.com/BeAuthentic
Source: Pew Research, 2016 Motivate | Driving Media ROI
RELATIONSHIPS
![Page 3: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/3.jpg)
Close to 30 percent of adults 45-59 are now single.
3
Mature | MotivateROI.com/BeAuthentic
Source: Match.com, 2016 Motivate | Driving Media ROI
RELATIONSHIPS
![Page 4: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/4.jpg)
87% of baby boomers born in 1957-64married at least once by the time they reached age 46.
4
Mature | MotivateROI.com/BeAuthentic
Source: Bureau of Labor Statistics, 2013Motivate | Driving Media ROI
RELATIONSHIPS
![Page 5: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/5.jpg)
Baby Boomers are spending more on education. From 1990 to 2010, education expenditures increased the most — by 80 percent for 45- to 54-year-olds and 22 percent for 55- to 64-year-olds.
5
Mature | MotivateROI.com/BeAuthentic
Source: National Center for Policy Analysis, 2012 Motivate | Driving Media ROI
EDUCATION
![Page 6: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/6.jpg)
The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. In comparison, the GDP of Russia and Canada are lower (1.86 trillion and 1.8 trillion, respectively).
6
Mature | MotivateROI.com/BeAuthentic
Source: Immersion Active, 2015 Motivate | Driving Media ROI
MONEY
![Page 7: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/7.jpg)
Both Boomers and Millennials love coupons, bargains and sales. 75% of Boomers and 75% of Millennials are more likely to purchase if they have a loyalty discount or coupon.
7
Mature | MotivateROI.com/BeAuthentic
Source: Synchrony Financial, 2014 Motivate | Driving Media ROI
MONEY
![Page 8: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/8.jpg)
People ages 55-64 had the highest rate of new-vehicle purchases in 2011.
8
Mature | MotivateROI.com/BeAuthentic
Source: University of Michigan’s Transportation Research Institute, 2013 Motivate | Driving Media ROI
MONEY
![Page 9: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/9.jpg)
Baby boomers account for nearly
$230 billion in sales for consumer packaged goods.
9
Mature | MotivateROI.com/BeAuthentic
Source: Nielsen, 2012 Motivate | Driving Media ROI
MONEY
![Page 10: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/10.jpg)
Nearly all baby boomers anticipate traveling for leisure in 2016,
spending an estimated $120 billion annually in leisure travel.
10
Mature | MotivateROI.com/BeAuthentic
Source: AARP Travel, 2015 Motivate | Driving Media ROI
TRAVEL
![Page 11: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/11.jpg)
More than 6 in 10 Boomers say that higher airfares have had no impact on their personal travel plans.
11
Mature | MotivateROI.com/BeAuthentic
Source: AARP Travel, 2015 Motivate | Driving Media ROI
TRAVEL
![Page 12: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/12.jpg)
By 2025, 1 in 4 driverswill be age 65 or older.
12
Mature | MotivateROI.com/BeAuthentic
Source: AARP Public Policy Institute, 2009Motivate | Driving Media ROI
TRAVEL
![Page 13: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/13.jpg)
Adults 55 and older will become
25% of the workforce in 2020, up from 13 percent in 2000.
13
Mature | MotivateROI.com/BeAuthentic
Source: AARP Travel, 2015Motivate | Driving Media ROI
WORK
![Page 14: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/14.jpg)
49% of boomers still workingsay they don't expect to retire until they are 66 or older, including 1 in 10 who predict they will never retire.
14
Mature | MotivateROI.com/BeAuthentic
Source: Gallup, 2014Motivate | Driving Media ROI
WORK
![Page 15: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/15.jpg)
The life expectancy a 65-year-oldis expected to live, on average,
is 84.3 years.
15
Mature | MotivateROI.com/BeAuthentic
Source: National Center for Health Statistics, 2012 Motivate | Driving Media ROI
HEALTH
![Page 16: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/16.jpg)
In 2050, the 65+ population is projected to be a population of
83.7 million,almost double its population of 43.1 million in 2012.
16
Mature | MotivateROI.com/BeAuthentic
Source: US Census, 2014Motivate | Driving Media ROI
HEALTH
![Page 17: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/17.jpg)
One in four mobile shoppersin the US is over the age of 55. That's about even with their share of the overall US population.
17
Mature | MotivateROI.com/BeAuthentic
Source: BI Intelligence, 2014Motivate | Driving Media ROI
SHOPPING
![Page 18: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/18.jpg)
Users 65+ have tripled their presence on social networksites in the past four years.
18
Mature | MotivateROI.com/BeAuthentic
Source: Pew Research Center, 2013Motivate | Driving Media ROI
SOCIAL MEDIA
![Page 19: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/19.jpg)
40% of households in the U.S. are headed by someone between the ages of 50 and 69.
19
Mature | MotivateROI.com/BeAuthentic
Source: Nielsen, 2015Motivate | Driving Media ROI
HOME
![Page 20: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/20.jpg)
Baby boomers will spend a total of $1.9 trillion on home purchasesand $500 billion on rent between 2014 and the start of the next decade.
20
Mature | MotivateROI.com/BeAuthentic
Source: Nielsen, 2014Motivate | Driving Media ROI
HOME
![Page 21: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/21.jpg)
MOTIVATE is the leading specializedmedia partner in the United States.
We are proud to bea WBENC certifiedcompany.
21
We deliver relevant media activation for today’s growthmarkets: Multicultural, LGBTQ, Millennial, Moms,Military and Mature.
Motivate combines data-driven insights with the proveneffectiveness of targeted media to drive measurable ROI.
Our expertise is leveraged by Fortune-500 clients andmajor advertising agencies.
Motivate | Driving Media ROI
Mature | MotivateROI.com/BeAuthentic
![Page 22: 20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+](https://reader031.vdocuments.mx/reader031/viewer/2022022203/587895aa1a28ab375f8b67f3/html5/thumbnails/22.jpg)
READY TO GROW?
Mature | MotivateROI.com/BeAuthentic
LET’S TALK.
866 664 44324141 Jutland Drive, Suite 300 | San Diego | California 92117
MotivateROI.com