20 Reasons Why Your Business Needs an App in 2014

of small businesses consider mobile marketingcrucial to their growth in the next five years.

69% Over the past year…

There has been a significant increase in

Awareness Acceptance

Source: Web.com- 2012

Adoption

As of January 2014, American adults will own the following:

A tablet computer

An e-reader

A smartphone

A cell phone

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

90%

58%

32%

42%

Source: The Pew Internet Project

From June 2010 to June 2013, the duration of consumer’s Internet browsing time on smartphones increased by 359%, compared to 4% on desktops…

Desktop

Mobile

0% 50% 100% 150% 200% 250% 300% 350% 400%

Internet browsing time

2010 2013

359%

4%

Source: Gian Fulgon, executive chairman and co-founder of comScore, Internetretailer.com

And by 2014, mobile Internet usage will overtake desktop Internet usage. Source: Nieslen

Mobile Mobile0%

5%

10%

15%

20%

25%

30%

35%

40%

As of May 2013

As of May 2013

34%

34% of cell internet users go online mostly using their phones, As opposed to other devices such as desktops or laptops

Source: The Pew Internet Project

Source: constant contact: Why small business owners need to pay attention to mobile and local search

38%

57%

61%

0% 10% 20% 30% 40% 50% 60% 70%

Are more likely to contact a local business that has a mobile site

Will leave a non-mobile site in favor for a competitor’s site

Will not recommend a business with a poorly-designed mobile site

How Do Consumers Feel About Sites Not Optimized for Mobile?

Of small businesseshave a website60%

26%

14%

Have a mobile-friendly website(Same layout/content as standard site adjusted to suit smartphone screen)

Have a stand alone mobile website(Content/layout designed specifically for mobile purposes)

Source: Web.com- 2012

BUT

AND

33%

85%

84%

SMB’s Attitude toward Mobile

believe that having a website that can easily be viewed on a mobile device is important to their business

feel that more consumers will find their business on mobile sites in the future

have a mobile-optimized website

Source: Constant Contact, Ipsos/TNS

How Do Business Owners Feel about Mobile?

SMB – Small to Medium Businesses

Benefitsof

mobile marketing?

84%

Of small businesses with a mobile presence attribute the increase of new business activity

as a result of their mobile marketing efforts.

Source: Web.com- 2012

Why are small business owners eager to invest in mobile

marketing?

38% 34%

36%

Source: Web.com- 2012, Constant contact small business pulse

survey.

To gain competitive advantage

To attract ‘local customers’

To provide better service to existing customers

of mobile users use their devices for local search95%

Source: Forbes

Source: Gian Fulgoni, executive chairman and co-founder of comScore

Of consumers visit a retail site on mobile through an app80%

2013 20140%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Apps Continue to Dominate the Mobile Web

80%

20% 14%

86% Mobile WebApps

PercentageOf time spent

Mobile app usage increases in 2014,as mobile web surfing declines.

Source: Flurry Analytics

of small businesses currently do not have a mobile search strategy and missing out on consumers trying to find them via a smartphone device.

61%Over

Mobile Search Volume

s

SmallBusinesses

Lagging behind in mobile search strategy

Source: Web.com- 2012

With more consumers relying on mobile for their purchasing decisions, it’s critical for businesses, large and small, to consider the power of mobile.

Is your business utilizing the power of mobile?

More and more businesses are taking advantage of the rising trend of mobile apps. Regardless of whether you’re starting a new business or have years in the industry, a mobile app is an essential tool in keeping customers aware of your brand.

Long Story Short:

Your customers are becoming mobile.

Are you?

Is your business ready for a mobile app?

We’d love to have a conversation with you.

Visit Us: www.meijun.cc

Tweet Us: @meijun

Email Us: hello@meijun.cc

i. Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search, http://www.sitepoint.com/32-marketing-stats-need-know/

ii. Web.com: 84% of U.S Small Businesses Using Mobile Marketing See Increase in New Business Activity, http://ir.web.com/releasedetail.cfm?ReleaseID=67

iii. The Pew Internet Project, http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/iv. comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile-browsing-time-appsv. Forbes, http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-vi. mobile-marketing-facts/vii. Gian Fulgoni, exectuive chairman and co-founder of comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile-

browsing-time-appsviii. Flurry Analytics, http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/

Article Sources sorted by number list