20 minute-ppc-work-week
TRANSCRIPT
JOIN THE CONVERSATION ON TWITTER
#PPC20
@WordStream
@twarner83
Meet The Experts
Tim Warner, Director of Sales
• 8+ Years of PPC Experience
• Certified AdWords Professional
• Intelligent.Ly Leadership Program
Certified
Ben Kasdon, Director, Product Management
• Responsible for Call Tracking Product
• 8+ Years in Product Development
• 4+ years in PPC Product
Shocking yet common problems we see in PPC
accounts
5 guidelines for achieving success in Google
AdWords
How to improve your PPC Performance in only 20-
Minutes per week
Q&A: Send us your questions!
Today’s Agenda
a) I'm supposed to do work in my PPC account every week?
b) Less than 1 hour per week
c) 1-10 hours per week
d) 10-39 hours per week
e) 40+ hours per week – it’s my full time job!
Poll Question #1: How much time do you spend doing PPC Work Every Week?
a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research
e) Landing Page Optimization
Poll Question #2: What's your biggest time suck in PPC Management?
a)5%
b)15%
c)25%
d)50%
e)75+%
What % on average does a small business waste each month on their AdWords spend?
a) Everyday
b) 2 Times Per Week
c) 3 Times Per Week
d) Once Per Month
How often do small businesses (spending under $5K/ month)
do work in their AdWords account?
WordStream’s FREE AdWords Performance Grader
Baseline your AdWords
performance
A free, instant PPC audit in under
a minute!
Grades your AdWords account
performance based on 10 key paid
search metrics
Compares how you’re doing
against other accounts of similar
size (monthly spend)
www.wordstream.com/google-adwords
5 things that we know to be true about achieving AdWords Success
At WordStream, we’ve … Analyzed thousands of
accounts.
Talked to thousands of different
users
Shared findings with our
partners @ Google
We summarized the findings into just 5 things you need to know!
2. You Get What You Put In…
A little work every
week on your
AdWords campaigns
can deliver BIG
dividends
Pause, fix or kill
irrelevant,
underperforming
keywords to maximize
ROI
3. Keep Your PPC House Clean
a) Daily
b) Weekly
c) Monthly
d) Never
Poll Question #3: How often do you set goals in your AdWords account?
Lots of leads come from phone calls…
Service industry leads
Emergency service leads
High end product sales
If you have a phone number on your website, you should track the calls you get!
Optimize your PPC account for all types of leads
Go beyond bid adjustments!
Find new keywords and negatives based on the search
queries that convert
Identify high value long tail keywords
See which ads perform the best based on holistic account
performance
Summary
Most Advertisers AdWords accounts are a train wreck
Review the 5 Habits of Successful PPC Marketers
Importance of Optimizing Telephone Calls
Think of PPC campaign work as a recurring weekly task
WordStream PPC Advisor enables the 20 minute PPC
Work Week, an impactful PPC workflow for managing
AdWords accounts
Special Offers! Would You Like…
a) Learn how to track & increase your call volume
b) A personalized 1-1 AdWords assessment
c) I don’t need help with my PPC
THANK YOU!
Webinar
Benchmark your AdWords account today!
www.wordstream.com/google-adwords
Questions? 855.967.3787