$20 million what if we could raise $20 million for arizona nonprofits… in one day
TRANSCRIPT
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What if we could raise $20 million $20 million for Arizona nonprofits…
in in ONE DAYONE DAY
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Overview
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What is Arizona Gives Day?What is Arizona Gives Day?
Arizona Gives Day is a day for Arizonans to come together come together to raise as much money as possible for the state’s nonprofits in 24 hours, starting at midnight (12:00 AM) on March 20 March 20 through midnight (12:00 AM) on March 20March 20. It is a completely online giving online giving event. www.azgives.org
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Search for Your NonprofitSearch for Your Nonprofit
www.azgives.org March 20March 20
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How Does It Work?How Does It Work?
Donation designated for an individual nonprofit
Donor immediately receives a receipt thanking her for contribution
After Arizona Gives Day, nonprofit receives one check totaling 95.1% of all donations designated from Razoo Foundation
4.9% to fees and next year’s campaignNonprofit also receives all donor
information to cultivate relationshipNonprofit may also receive additional cash
award as a “prize” for top performance
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What Does It Look Like?What Does It Look Like?
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What Does it Look Like?What Does it Look Like?
Most Donors OverallMost Dollars OverallSmall Nonprofits – Most DonorsAlliance Member – Most DonorsGolden Ticket Hours – Most Donors
Over $150,000 available in cash prizes Multiple place winners in each category
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How Do People Find Out?How Do People Find Out?
Statewide campaign◦All traditional media◦Internet-focused◦Social media◦Everywhere
Nonprofit participation◦Using social networks◦Reaching out into communities◦Tie-ins with traditional media
March March 20!20!
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Which Nonprofits?Which Nonprofits?
Any 501c3 nonprofit is eligible if…◦Doing business in Arizona◦It is not a house of worship◦It registers on the Arizona Gives Day website
Nonprofits find themselves, update information on the website; activate
Nonprofit status is verifiedNonprofits have an individual landing
page – drive traffic to their page
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Who is Involved?Who is Involved?
Community-Based Steering CommitteePR Firm: HMATech Partner: RazooPresenting Sponsor: FirstBank$2 million goal in 2013…long term: $20 mFunding required to reach goal: $350,000
◦$200,000 incentive pool◦$150,000 marketing and management
Long term: self-sustaining
March 20March 20
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What’s Next?What’s Next?
Nonprofits can now register atwww.azgives.org
Nonprofits can get connected to resources, sign up for workshops and webinars at www.arizonanonprofits.org click on the Arizona Gives Day tab.
Contact Us◦Call 602-279-2966, ext. 13 602-279-2966, ext. 13 to leave a message for Arizona Gives Day Team◦Email Jill Christiansen Jill Christiansen at [email protected]
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Questions?Questions?