20 ideias…para reter os seus sócios
DESCRIPTION
20 ideias para reter os seus sócios. Apresentação realizada na Convenção Internacional Promofitness Sportzone. Seminário de Gestão de Desporto, Maia, 5 de Abril de 2008TRANSCRIPT
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20 Ideias……para reter os seus sócios
Paulo [email protected]
Convenção Internacional Promofitness SportzoneMaia, 05.04.2008
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Retenção
Habituamo-nos a…
5 a 10 inscrições por mês
50 a 100 inscrições por mês
40%? 50%? 60%?
78%
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Tom Peters
• Não há nada mais do que retenção na indústria do fitness. É aí que se faz dinheiro: mantendo as pessoas que têm agora.
• Se tomarem conta da retenção, a função de vendedor ficará facilitada e será quase automatizada.
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Contratar pela atitude e talento
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Ser – Fazer - Ter
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Sem envolvimento não hácompromisso
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Resultado acima do método
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Treino regular de funcionários
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Coisas simples, muito bem feitas
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Anular intimidação e barreiras
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Criar a equipa da diversão (interesse genuíno pelo sócio)
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Ginásios e discotecas
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Acabar com os ginásios impessoais
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Conhecer os sócios
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Criar grupo consultivo com sócios também
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Serviços adequados para as necessidades dos sócios
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Parcerias com outros negócios
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Eventos semanais
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Exercício - saúde - qualidade de vida
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Ênfase na educação (ensino de técnicas para os sócios…
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Marketing interno
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Gestores/donos/… que cuidem das RPs mais de metade do
tempo de trabalho
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Cuidar do boca-a-boca
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