20 PEARLS OF WISDOM. !

marketing

NO ONE KNOWS marketing BETTER THAN…

MARKETING EXPERTS

MARKETING EXPERTS

…r!"#$?

RIGHT.

WELL, WE WANT TO SHARE SOME OF

EXPERTISE WITH YOU

THEIR

B%&'()% )#'r!*" !) &'r!*".

SO WITHOUT FURTHER ADO, WE GIVE YOU…

20 PEARLS OF MARKETING WISDOM

20 PEARLS OF MARKETING WISDOM

from the expert!

“We have a huge opportunity to have our market actually design the product before our eyes. They’ll tell us how big, how fast, what tools they want, and how they want it delivered. A" we n#d t$ d$ i! pay a%ention and delive&.”

! - Janet Fouts, Social Media Coach

“Learn to +,v% $#% -'$' and, for heaven’s sake, write well.”

- Ian Lurie, Portent

“H,+- ,* $!"#$, the rate of change in social media and online and mobile marketing is only accelerating! For those willing to continually learn and grow, it will most certainly be the most interesting, likeable year yet.”

"!Dave Kerpen, Likeable Media!

“Every business, regardless of size or specialty, must be prepared fo& the unexpected, whether it’s a PR wildfire or a new technology.”

- Heidi Cohen, Actionable Marketing Expert

“.!*/ ,f !$ 0,r% ') 1(b+!)#!*" !*)$%'- ,f 0'r/%$!*". Be authentic as a publisher and create content that helps you connect to everyone else…because they’re already connected.”

- Mitch Joel, Twist Image

Increasingly, there are only two kinds of companies: br'v% '*- -%'-.

- Seth Godin, Author and Entrepreneur

- Joe Pulizzi, Content Marketing Institute

“E-(&'$% 0,r% 1%,1+% that the tools have almost nothing to do with $#% $r(% 1,w%r ,f ),&!'+ 0%-!'. It’s what’s inside those tools that matters (uh, the content).”

“I know from a marketing standpoint, there’s this feeling that the more information we can collect the better. But from an actual customer relationship standpoint, that !*f,r0'$!,* !) ), 0(&# 0,r% v'+('b+% !f 1%,1+% 'r% ,1$!*" $, )#'r% !$ w!$# 2,(.” - Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application

“F,&() ,* &r%'$!*" v'+(% $, &()$,0%r) '*- b(!+-!*" ' +,*"-$%r0 r%+'$!,*)#!1. Long-term effort and customer relations are the hardest thing for competition to copy.”

- Priit Kallas, DreamGrow Digital

"If you read fiction, 2,( w!++ *'$(r'++2 &r%'$% 0'r/%$!*" 1%,1+% +,v%. Without it, your creative wheels won't turn."

- Gini Dietrich, Arment Dietrich

“I want to continue to meet and make new connections with people from all around the world enabled by $#% 1,w%r '*- 0'"!& ,f ),&!'+ 0%-!'.”

-  Jeff Bullas, Blogger, Speaker, and Social Media Strategist

“I’ve seen plenty of Facebook and Twitter accounts that have become *,$#!*" 0,r% $#'* ' b'*--'!- f,r r%)1,*-!*" $, &()$,0%r &,01+'!*$)

- Shaurlyn Lauby, HR Bartender

and issuing apologies. Social media is so much more than that and until organizations invest in the face-to-face experience, they will miss out on what social media can really do for them.” !

“D,*’$ $r2 $, -, !$ '++. It’s better to be awesome on one or two channels than to overextend on six.”

- Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application

“Organizations that try to portray themselves as what they think people want instead of what they are don't win over our hearts and minds. In an age where everyone is connected, falsehoods are fleeting. Don’t hide your limitations and your flaws. B% "%*(!*%-w% +!/% $#'$ ),r$ ,f $#!*", '*- r%w'r- !$.”

- Dharmesh Shah, HubSpot

“Content is constantly evolving, so brands need to stay ahead of the curve as best they can. Before you publish anything, think to yourself: Is this something I would share with my social network? Is this something that my audience would identify with? S,&!'+ 0%-!' !) 'b,($ !-%*$!$2, ') ,113%- $, )%'r&#, w#!&# !) ' ($!+!$2.”

- Michael Lazerlow, Salesforce Marketing Cloud

“Every piece of your content should be excellent, enough that &()$,0%r) 'r% &,01%++%- $, )#'r% !$.”

- Joe Pulizzi, Content Marketing Institute

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, 2,( )#,(+- f,&() ,* !*b,(*- 0'r/%$!*"."

- Guy Kawasaki

"Cr%'$!*" ' F'&%b,,/ 1'"% ,r Tw!$$%r '&&,(*$ !) '* !*v!$'$!,* $, &,*v%r)% w!$# 2,(r 1r31%&$), &()$,0%r), '*- +%'-). Marketers need to be willing, interested, and able to converse via social channels and truly listen, engage with, and respond to their fans and followers."

- Paul Gillin, Author and Social Media Marketing Strategist

RSVP

“The approach that w!++ w!* $#% #%'r$) '*- 0!*-) ,f &()$,0%r) leverages content and context to create marketing that intersects with a customer’s lifestyle, needs, and interests.”

- Brian Halligan, HubSpot

"Stop selling. S$'r$ #%+1!*"." - Zig Ziglar, Author of See You At The Top

L!!"#$% f!r &!r' (')r*+?

Check out HubSpot’s ‘54 Pearls of Marketing Wisdom’ Ebook here.

Wednesday, April 17, 13