2. snapnsave brand presentation - 2016

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CASH BACK IN A SNAP BRAND & AGENCY PRESENTATION

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Page 1: 2. SNAPnSAVE Brand Presentation - 2016

CASH BACK IN A SNAP

BRAND & AGENCY PRESENTATION

Page 2: 2. SNAPnSAVE Brand Presentation - 2016

FOR BRANDS

BETTER THAN CO-OP ADS & PAPER COUPONSSnapnSave is a shopping app that puts

your brand in front of shoppers when they

are looking to buy and allows brands to

achieve objectives that were never possible

in traditional advertising channels.

Simply put, SnapnSave delivers on those

marketing buzz words and provides you a

better and more cost effective way to

promote your brand.

Page 3: 2. SNAPnSAVE Brand Presentation - 2016

WHO DOESN’T WANT TO BE GIVEN CASH FOR SOMETHING THEY DO ANYWAY?!

WHO DOESN’T WANT TO BE GIVEN CASH FOR SOMETHING THEY DO ANYWAY?!

BOOK SHOP SNAP

Discover and book

cash back offers on

our SnapnSave

Go to any major

retailer & buy the

items you’ve booked.

Click here to watch our explainer video.

Snap a photo

of your till slip

& ka-ching!

Page 4: 2. SNAPnSAVE Brand Presentation - 2016

WHY IT WORKS

ALL THE BENEFITS WITHOUT THE HASSLENo paper coupons, no plastic cards

and no loyalty points. Just real cash

back on items you buy everyday.

Discover offers & upload your till slip

all in the comfort of your own home.

Page 5: 2. SNAPnSAVE Brand Presentation - 2016

USERS LOVE THE APP

Quotes taken from both

Android and Apple app stores.

WE’VE GOT SOME HAPPY SNAPPERS

“Great App! You can basically

shop anywhere and redeem

money back on your monthly

grocery items. It is a win-win!”

Daniela

“Loving this app purely

because of how easy it is to

save on every day items.”

Leana

“Awesome. Finally a

coupon system that works,

with decent cash back.”

Muntasir

“Excellent app! I've

already got R68 to spend

just from buying odds and

ends that I needed.”

Laureen

SA’S NO 1 CASH-BACK

SHOPPING APP

SA’S NO 1 CASH-BACK

SHOPPING APP

Page 6: 2. SNAPnSAVE Brand Presentation - 2016

*The Nielsen Future of Grocery Report 2015

THE GLOBAL COUPON TREND

HAS HIT SOUTH AFRICA

forecast to grow to 50%

in the next 2 years*

13% OF SA SMARTPHONE USERS HAVE USED A MOBILE COUPON

SA’S NO 1 CASH-BACK

SHOPPING APP

SA’S NO 1 CASH-BACK

SHOPPING APPSNAPnSAVE

No.1 Free Lifestyle App for

Android in SA (October 2015)

GET R25

Your FavoriteProduct500g

10 LEFT | OFFER ENDS IN 3 DAYS

BOOK OFFER

100%GET R25

Your FavoriteProduct500g

10 LEFT | OFFER ENDS IN 3 DAYS

BOOK OFFER

SOLD OUT!

App downloads Product impressions

Just 6 months after launching

Cash given back Campaigns sold out

100,000+ 15 million+ R250,000 25%

Page 7: 2. SNAPnSAVE Brand Presentation - 2016

800,000

600,000

400,000

July ‘15 (Launch) Jan ‘16 July ‘16 Dec ‘16

200,000

OUR GROWTH

AND WE CONTINUE TO GROW Based on current growth rate,

SnapnSave will be the grocery

coupon market leader in sa in

the next 6 months

SnS app downloads

SnS coupons redeemed

Page 8: 2. SNAPnSAVE Brand Presentation - 2016

SEE HOW THIS BENEFITS

YOUR BRAND CLICK HERE.

OUR HYPER GROWTH HAS RESULTED IN

STRATEGIC PARTNERSHIPS THAT PROVIDE ADDITIONAL EXPOSURE FOR YOUR BRAND

Page 9: 2. SNAPnSAVE Brand Presentation - 2016

YOUR CUSTOMER HAS A LOT TO CHOOSE

FROM WHEN THEY REACH THE SHELF.

We understand that you have difficulty

influencing shoppers pre-purchase.

We’ve got the solution.

WE MAKE SURE THEY CHOOSE YOUR PRODUCT BEFORE THEY EVEN GET THERE

EXPENSIVE CO-OP ADVERTISING

COMPETITIVE PROMOTIONS

CLEAN STOREFORMATS

LOW REDEMPTION OF PAPER COUPONS

NO POS INFLUENCE

OF PRE-PURCHASE

DECISIONS ARE

MADE WHILE ON

A PHONE

82%

SHOPPERS

HAVE ACCESS TO

INTERNET ON

THEIR PHONE

17,5m

Page 10: 2. SNAPnSAVE Brand Presentation - 2016

SOME OF THE GENIUS BRANDS ALREADY BENEFITING FROM USING SNAPNSAVE

Page 11: 2. SNAPnSAVE Brand Presentation - 2016

50%OVER

BACK

SMARTPHONE APP WEB APP MOBI WEB APP FACEBOOK PAGE

BLOGFRIDAY NEWSLETTERS

MONTHLY “MONEY MAKERS”

HOW BRANDS CAN USE SNAPNSAVE

IN A NUTSHELL SNAPNSAVE IS BETTER THAN ANY CO-OP ADVERT OR PAPER COUPONS Use snapnsave in a similar way to how you would promote in traditional co-op ads or paper coupons, but achieve objectives that were never possible before. Choose from our 3 value add options.

SNAPNSAVE OWNED PROPERTIES THAT EXPOSE YOUR BRAND

Page 12: 2. SNAPnSAVE Brand Presentation - 2016

ACHIEVE OBJECTIVES THAT WERE NEVER POSSIBLE WITH TRADITIONAL CO-OP ADVERTISING Your product is exposed on SnapnSave and our partner display network

OPTION 1 - “CO-OP” CAMPAIGN

DELIVER RICH

BRAND CONTENT

SNAPNSAVE

OBJECTIVES RETAILER

CO-OP AD'S

INDUCE TRIAL

WITH PROMO

TERMS YOU SET

REWARD ENAGEMENT

WITH YOU BRAND

REWARD LOYAL

CUSTOMERS

REACT QUICKLY TO

OPERATIONAL ISSUES

GAIN INSIGHTS

THAT MATTER

PROMOTE WITH LIMITED

BUDGETS AND ACHIEVE

MEASURABLE RESULTS

Deliver brand content when a purchase decision is being made.

Deliver rich brand product content including about product info, videos, social media and website links.

Deliver targeted brand content to shoppers who have previously purchased in category.

Promote cross retailer, whenever you want.

Run national promotions at independent outlets or wholesalers.

Increase trial uptake by offering high value, limited unit deals.

Reward customers who purchase 2 or more of your different brands (linked deal).

Activate campaigns in 24hrs to combat; over stock, competitor promotions or changes in marketing plans.

Leverage campaigns against retailers to get them to act.

Reward shoppers who share information with you to build your own distribution list (conditional deal).

Reward shoppers who respond to surveys or provide product reviews (conditional deal).

Receive rich analytics incl. who engaged, where products where purchased, promotional effectiveness.

Promote whatever your budget - limit spend based on terms you set.

Promote where costs are linked to measurable results - impressions or booking.

Achieve measurable ROI on marketing investment - direct link of advertising spend to sales. 1,5 - 2x Return

1,5 - 2x Return

Reward shoppers who engage with and purchase your brand eg. watch a video, share (conditional deal)

Reward repeat purchase customers with exclusive deals (locked deal).

Reward customers who purchase more than 1 of your product.

Page 13: 2. SNAPnSAVE Brand Presentation - 2016

REACH UP TO 7 MILLION SHOPPERS THROUGH SNAPNSAVE AND OUR PARTNER NETWORK Snapnsave will expose your campaign, manage all customer queries, coupon administration, clear your coupon and send reminder notifications.

OPTION 1 - CO-OP CAMPAIGN

SMARTPHONE APP WEB APP MOBI WEB APP

THE SNAPNSAVE PLATFORM: SMARTPHONE APP & WEB/ MOBI

SNS OWNEDCHANNELS

SNS PARTNERDISPLAY NETWORK

YOUR SEXY COUPONGOES HERE

AND GETS ADDED EXPOSURE HERE

Page 14: 2. SNAPnSAVE Brand Presentation - 2016

SNAPNSAVE HAS A PROVEN TRACK RECORD OF DELIVERING MEASURABLE RESULTSThese results are directly linked to sales in-store, while increasing your brands exposure.

CO-OP PERFORMANCE

SnapnSave category performance on all campaigns since launch.

CATEGORY

PET CARE

BAKERY

SNACKS & SWEETS

FROZEN FOOD

DRINKS - NON-ALCOHOL

HOUSEHOLD

FRESH FOOD

PANTRY

HEALTH & BEAUTY

BABY

DRINKS - ALCOHOL

AVG REDEMPTION CATAGORY RANK

BASED ON # UNIT PER CAMPAIGN

70-80%

70-80%

60-70%

60-70%

60-70%

60-70%

50-60%

50-60%

40-50%

40-50%

10-20%

10

2

4

5

1

8

3

6

7

11

9

PICK N PAY 47%

CHECKERS 25%

SPAR 15%

OTHER 8%

SHOPRITE 4%

TOP RETAILERS

BASED ON REDEMPTION

Page 15: 2. SNAPnSAVE Brand Presentation - 2016

USE SNAPNSAVE TO ACHIEVE OBJECTIVES THAT WERE NEVER POSSIBLE WITH TRADITIONAL PAPER COUPON CAMPAIGNS Your coupon will be linked to your own activation.

OPTION 2 - 'OWN' COUPON CAMPAIGN

DELIVER RICH

BRAND CONTENT

REWARD LOYALTY

OR MEMBERS

INDUCE TRIAL

WITH PROMO

TERMS YOU SET

GET ADDED EXPOSURE

FOR YOUR CAMPAIGN

SNAPNSAVE

RETAILER

CO-OP AD'S

OVERCOME

TRADITIONAL

OPERATIONAL

ISSUES

GAIN INSIGHTS

THAT MATTER

PROMOTE WITH LIMITED

BUDGETS AND ACHIEVE

MEASURABLE RESULTS

Deliver rich brand product content on your coupon including

about product info, videos, social media and website links.

Promote cross retailer, whenever you want.

Run national promotions at independent outlets or wholesalers.

Run various promotion rewards incl. buy 1 get 1.

Increase trial uptake by offering high value, limited unit deals.

Receive free campaign exposure on SnapnSave owned platforms.

Drive traffic from SnapnSave to your channel with exclusive 'locked' deals.

All customer queries are handled by SnapnSave.

Set up campaigns within 24hrs with no tech integration.

Set up campaigns without retailer approval.

Send reminders to shoppers to use coupon.

No in-store issues with tellers who are not trained.

Real time, accurate redemption and recording.

Receive rich analytics incl. who engaged, where products where purchased, promotional effectiveness.

Promote whatever your budget - limit spend based on terms you set.

Promote where costs are linked to a fixed cost or to measurable result - booked coupon.

Reward loyal shoppers, members or fans with exclusive 'locked' deals.

OBJECTIVES

Page 16: 2. SNAPnSAVE Brand Presentation - 2016

YOUR NEWSLETTER YOUR WEBSITE

THE SNAPNSAVE PLATFORM: WEB/ MOBI AND SMARTPHONE APP

TELLER POS REMINDERYOUR SOCIAL MEDIA

GET R25

Your AwesomeProduct.500g

BOOK OFFER

YOUR SEXY PRODUCT IMAGE GOES HERE

LINK YOUR COUPON TO ANY OF YOUR OWN MARKETING CHANNELS WITH LOCKED DEALS SnapnSave will drive traffic to your channel, manage all customer queries, coupon administration, clear your coupon and send reminder notifications.

OPTION 2 - OWN COUPON CAMPAIGN EXPOSURE

Discuss opportunities with your SnapnSave contact

Page 17: 2. SNAPnSAVE Brand Presentation - 2016

OPTION 3 - PARTNER PACKAGES

PARNER WITH US AND STAND OUT FROM THE CROWD SnapnSave’s monthly partner package gives your brand a dedicated page, ensuring your product features first in it’s category. This also gives you access to shopper information at the cheaper campaign rate.

COUPONS

18 largeEggs.

Get R5

Butter100g.

Get R8

18 largeEggs.

Get R5

Butter100g.

Get R8

MORE

COUPONS

18 largeEggs.

Get R5

Butter100g.

Get R8

18 largeEggs.

Get R5

Butter100g.

Get R8

MORE

Unilever Offers

Page 18: 2. SNAPnSAVE Brand Presentation - 2016

HOW TO ACTIVATE YOUR CAMPAIGN

ACTIVATE ANY CAMPAIGN WITHIN 24HRS, WITHOUT RETAILER APPROVAL, IN 3 SIMPLE STEPS You can promote your brand whatever your budget, whenever you want with deal terms that you set.

SnanSave is the tool that reminds shoppers and redeems your coupon. Choose your campaign type based on who you want to hear about your camapign: Option 1 - Snapnsave ‘co-op’ ad or Option 2 - Snapnsave ‘own’ coupon campaign.

CHOOSE YOUR CAMPAIGN TYPE (AUDIENCE)STEP 1

Set your deal terms based on your objective and budget

Conditional deal: • Agree to share info• Complete a survey• Watch a video• Be a fan or member• Attend an event• Buy only at…• Share

Standard deal:• Buy 1 • Buy 2 same product• Buy 2 different products• Buy any product in range

SET YOUR BUDGET & DEAL TERMSSTEP 3

Tailor your campaign type to achieve specific objectives as outlined in slides 12 and 14.

SET YOUR BRAND OBJECTIVESTEP 2

Page 19: 2. SNAPnSAVE Brand Presentation - 2016

CONTACT US

NEEDMOREINFO?Call our sales team at (021) 423-3113

and get a proposal personalised for your

brand objectives or see our showcase

that provides details of deal campaigns

that have already been a hit. See our

rate card for all costs.

Better than Co-Op ads

Better than paper coupons

SNAPnSAVE

No.1 Free Lifestyle App for

Android in SA (October 2015)

“Awesome. Finally a coupon

system that works, with

decent cash back.”

Muntasir

“Excellent app! I've already

got R68 to spend just from

buying odds and ends that I

needed.”

Laureen