2. snapnsave brand presentation - 2016
TRANSCRIPT
CASH BACK IN A SNAP
BRAND & AGENCY PRESENTATION
FOR BRANDS
BETTER THAN CO-OP ADS & PAPER COUPONSSnapnSave is a shopping app that puts
your brand in front of shoppers when they
are looking to buy and allows brands to
achieve objectives that were never possible
in traditional advertising channels.
Simply put, SnapnSave delivers on those
marketing buzz words and provides you a
better and more cost effective way to
promote your brand.
WHO DOESN’T WANT TO BE GIVEN CASH FOR SOMETHING THEY DO ANYWAY?!
WHO DOESN’T WANT TO BE GIVEN CASH FOR SOMETHING THEY DO ANYWAY?!
BOOK SHOP SNAP
Discover and book
cash back offers on
our SnapnSave
Go to any major
retailer & buy the
items you’ve booked.
Click here to watch our explainer video.
Snap a photo
of your till slip
& ka-ching!
WHY IT WORKS
ALL THE BENEFITS WITHOUT THE HASSLENo paper coupons, no plastic cards
and no loyalty points. Just real cash
back on items you buy everyday.
Discover offers & upload your till slip
all in the comfort of your own home.
USERS LOVE THE APP
Quotes taken from both
Android and Apple app stores.
WE’VE GOT SOME HAPPY SNAPPERS
“Great App! You can basically
shop anywhere and redeem
money back on your monthly
grocery items. It is a win-win!”
Daniela
“Loving this app purely
because of how easy it is to
save on every day items.”
Leana
“Awesome. Finally a
coupon system that works,
with decent cash back.”
Muntasir
“Excellent app! I've
already got R68 to spend
just from buying odds and
ends that I needed.”
Laureen
SA’S NO 1 CASH-BACK
SHOPPING APP
SA’S NO 1 CASH-BACK
SHOPPING APP
*The Nielsen Future of Grocery Report 2015
THE GLOBAL COUPON TREND
HAS HIT SOUTH AFRICA
forecast to grow to 50%
in the next 2 years*
13% OF SA SMARTPHONE USERS HAVE USED A MOBILE COUPON
SA’S NO 1 CASH-BACK
SHOPPING APP
SA’S NO 1 CASH-BACK
SHOPPING APPSNAPnSAVE
No.1 Free Lifestyle App for
Android in SA (October 2015)
GET R25
Your FavoriteProduct500g
10 LEFT | OFFER ENDS IN 3 DAYS
BOOK OFFER
100%GET R25
Your FavoriteProduct500g
10 LEFT | OFFER ENDS IN 3 DAYS
BOOK OFFER
SOLD OUT!
App downloads Product impressions
Just 6 months after launching
Cash given back Campaigns sold out
100,000+ 15 million+ R250,000 25%
800,000
600,000
400,000
July ‘15 (Launch) Jan ‘16 July ‘16 Dec ‘16
200,000
OUR GROWTH
AND WE CONTINUE TO GROW Based on current growth rate,
SnapnSave will be the grocery
coupon market leader in sa in
the next 6 months
SnS app downloads
SnS coupons redeemed
SEE HOW THIS BENEFITS
YOUR BRAND CLICK HERE.
OUR HYPER GROWTH HAS RESULTED IN
STRATEGIC PARTNERSHIPS THAT PROVIDE ADDITIONAL EXPOSURE FOR YOUR BRAND
YOUR CUSTOMER HAS A LOT TO CHOOSE
FROM WHEN THEY REACH THE SHELF.
We understand that you have difficulty
influencing shoppers pre-purchase.
We’ve got the solution.
WE MAKE SURE THEY CHOOSE YOUR PRODUCT BEFORE THEY EVEN GET THERE
EXPENSIVE CO-OP ADVERTISING
COMPETITIVE PROMOTIONS
CLEAN STOREFORMATS
LOW REDEMPTION OF PAPER COUPONS
NO POS INFLUENCE
OF PRE-PURCHASE
DECISIONS ARE
MADE WHILE ON
A PHONE
82%
SHOPPERS
HAVE ACCESS TO
INTERNET ON
THEIR PHONE
17,5m
SOME OF THE GENIUS BRANDS ALREADY BENEFITING FROM USING SNAPNSAVE
50%OVER
BACK
SMARTPHONE APP WEB APP MOBI WEB APP FACEBOOK PAGE
BLOGFRIDAY NEWSLETTERS
MONTHLY “MONEY MAKERS”
HOW BRANDS CAN USE SNAPNSAVE
IN A NUTSHELL SNAPNSAVE IS BETTER THAN ANY CO-OP ADVERT OR PAPER COUPONS Use snapnsave in a similar way to how you would promote in traditional co-op ads or paper coupons, but achieve objectives that were never possible before. Choose from our 3 value add options.
SNAPNSAVE OWNED PROPERTIES THAT EXPOSE YOUR BRAND
ACHIEVE OBJECTIVES THAT WERE NEVER POSSIBLE WITH TRADITIONAL CO-OP ADVERTISING Your product is exposed on SnapnSave and our partner display network
OPTION 1 - “CO-OP” CAMPAIGN
DELIVER RICH
BRAND CONTENT
SNAPNSAVE
OBJECTIVES RETAILER
CO-OP AD'S
INDUCE TRIAL
WITH PROMO
TERMS YOU SET
REWARD ENAGEMENT
WITH YOU BRAND
REWARD LOYAL
CUSTOMERS
REACT QUICKLY TO
OPERATIONAL ISSUES
GAIN INSIGHTS
THAT MATTER
PROMOTE WITH LIMITED
BUDGETS AND ACHIEVE
MEASURABLE RESULTS
Deliver brand content when a purchase decision is being made.
Deliver rich brand product content including about product info, videos, social media and website links.
Deliver targeted brand content to shoppers who have previously purchased in category.
Promote cross retailer, whenever you want.
Run national promotions at independent outlets or wholesalers.
Increase trial uptake by offering high value, limited unit deals.
Reward customers who purchase 2 or more of your different brands (linked deal).
Activate campaigns in 24hrs to combat; over stock, competitor promotions or changes in marketing plans.
Leverage campaigns against retailers to get them to act.
Reward shoppers who share information with you to build your own distribution list (conditional deal).
Reward shoppers who respond to surveys or provide product reviews (conditional deal).
Receive rich analytics incl. who engaged, where products where purchased, promotional effectiveness.
Promote whatever your budget - limit spend based on terms you set.
Promote where costs are linked to measurable results - impressions or booking.
Achieve measurable ROI on marketing investment - direct link of advertising spend to sales. 1,5 - 2x Return
1,5 - 2x Return
Reward shoppers who engage with and purchase your brand eg. watch a video, share (conditional deal)
Reward repeat purchase customers with exclusive deals (locked deal).
Reward customers who purchase more than 1 of your product.
REACH UP TO 7 MILLION SHOPPERS THROUGH SNAPNSAVE AND OUR PARTNER NETWORK Snapnsave will expose your campaign, manage all customer queries, coupon administration, clear your coupon and send reminder notifications.
OPTION 1 - CO-OP CAMPAIGN
SMARTPHONE APP WEB APP MOBI WEB APP
THE SNAPNSAVE PLATFORM: SMARTPHONE APP & WEB/ MOBI
SNS OWNEDCHANNELS
SNS PARTNERDISPLAY NETWORK
YOUR SEXY COUPONGOES HERE
AND GETS ADDED EXPOSURE HERE
SNAPNSAVE HAS A PROVEN TRACK RECORD OF DELIVERING MEASURABLE RESULTSThese results are directly linked to sales in-store, while increasing your brands exposure.
CO-OP PERFORMANCE
SnapnSave category performance on all campaigns since launch.
CATEGORY
PET CARE
BAKERY
SNACKS & SWEETS
FROZEN FOOD
DRINKS - NON-ALCOHOL
HOUSEHOLD
FRESH FOOD
PANTRY
HEALTH & BEAUTY
BABY
DRINKS - ALCOHOL
AVG REDEMPTION CATAGORY RANK
BASED ON # UNIT PER CAMPAIGN
70-80%
70-80%
60-70%
60-70%
60-70%
60-70%
50-60%
50-60%
40-50%
40-50%
10-20%
10
2
4
5
1
8
3
6
7
11
9
PICK N PAY 47%
CHECKERS 25%
SPAR 15%
OTHER 8%
SHOPRITE 4%
TOP RETAILERS
BASED ON REDEMPTION
USE SNAPNSAVE TO ACHIEVE OBJECTIVES THAT WERE NEVER POSSIBLE WITH TRADITIONAL PAPER COUPON CAMPAIGNS Your coupon will be linked to your own activation.
OPTION 2 - 'OWN' COUPON CAMPAIGN
DELIVER RICH
BRAND CONTENT
REWARD LOYALTY
OR MEMBERS
INDUCE TRIAL
WITH PROMO
TERMS YOU SET
GET ADDED EXPOSURE
FOR YOUR CAMPAIGN
SNAPNSAVE
RETAILER
CO-OP AD'S
OVERCOME
TRADITIONAL
OPERATIONAL
ISSUES
GAIN INSIGHTS
THAT MATTER
PROMOTE WITH LIMITED
BUDGETS AND ACHIEVE
MEASURABLE RESULTS
Deliver rich brand product content on your coupon including
about product info, videos, social media and website links.
Promote cross retailer, whenever you want.
Run national promotions at independent outlets or wholesalers.
Run various promotion rewards incl. buy 1 get 1.
Increase trial uptake by offering high value, limited unit deals.
Receive free campaign exposure on SnapnSave owned platforms.
Drive traffic from SnapnSave to your channel with exclusive 'locked' deals.
All customer queries are handled by SnapnSave.
Set up campaigns within 24hrs with no tech integration.
Set up campaigns without retailer approval.
Send reminders to shoppers to use coupon.
No in-store issues with tellers who are not trained.
Real time, accurate redemption and recording.
Receive rich analytics incl. who engaged, where products where purchased, promotional effectiveness.
Promote whatever your budget - limit spend based on terms you set.
Promote where costs are linked to a fixed cost or to measurable result - booked coupon.
Reward loyal shoppers, members or fans with exclusive 'locked' deals.
OBJECTIVES
YOUR NEWSLETTER YOUR WEBSITE
THE SNAPNSAVE PLATFORM: WEB/ MOBI AND SMARTPHONE APP
TELLER POS REMINDERYOUR SOCIAL MEDIA
GET R25
Your AwesomeProduct.500g
BOOK OFFER
YOUR SEXY PRODUCT IMAGE GOES HERE
LINK YOUR COUPON TO ANY OF YOUR OWN MARKETING CHANNELS WITH LOCKED DEALS SnapnSave will drive traffic to your channel, manage all customer queries, coupon administration, clear your coupon and send reminder notifications.
OPTION 2 - OWN COUPON CAMPAIGN EXPOSURE
Discuss opportunities with your SnapnSave contact
OPTION 3 - PARTNER PACKAGES
PARNER WITH US AND STAND OUT FROM THE CROWD SnapnSave’s monthly partner package gives your brand a dedicated page, ensuring your product features first in it’s category. This also gives you access to shopper information at the cheaper campaign rate.
COUPONS
18 largeEggs.
Get R5
Butter100g.
Get R8
18 largeEggs.
Get R5
Butter100g.
Get R8
MORE
COUPONS
18 largeEggs.
Get R5
Butter100g.
Get R8
18 largeEggs.
Get R5
Butter100g.
Get R8
MORE
Unilever Offers
HOW TO ACTIVATE YOUR CAMPAIGN
ACTIVATE ANY CAMPAIGN WITHIN 24HRS, WITHOUT RETAILER APPROVAL, IN 3 SIMPLE STEPS You can promote your brand whatever your budget, whenever you want with deal terms that you set.
SnanSave is the tool that reminds shoppers and redeems your coupon. Choose your campaign type based on who you want to hear about your camapign: Option 1 - Snapnsave ‘co-op’ ad or Option 2 - Snapnsave ‘own’ coupon campaign.
CHOOSE YOUR CAMPAIGN TYPE (AUDIENCE)STEP 1
Set your deal terms based on your objective and budget
Conditional deal: • Agree to share info• Complete a survey• Watch a video• Be a fan or member• Attend an event• Buy only at…• Share
Standard deal:• Buy 1 • Buy 2 same product• Buy 2 different products• Buy any product in range
SET YOUR BUDGET & DEAL TERMSSTEP 3
Tailor your campaign type to achieve specific objectives as outlined in slides 12 and 14.
SET YOUR BRAND OBJECTIVESTEP 2
CONTACT US
NEEDMOREINFO?Call our sales team at (021) 423-3113
and get a proposal personalised for your
brand objectives or see our showcase
that provides details of deal campaigns
that have already been a hit. See our
rate card for all costs.
Better than Co-Op ads
Better than paper coupons
SNAPnSAVE
No.1 Free Lifestyle App for
Android in SA (October 2015)
“Awesome. Finally a coupon
system that works, with
decent cash back.”
Muntasir
“Excellent app! I've already
got R68 to spend just from
buying odds and ends that I
needed.”
Laureen