The largest democracy in the world; the largest English speaking country in the world; home to 1.24 billion people;

and in 2010 home to the XIX Commonwealth Games.

6,081 athletes from 71 Nations competed across 272 events in 21 sports.

Elastoplast was one of the Australian team’s official sponsors.

With a limited budget, Elastoplast was keen to connect the Aussie public to the athletes competing on the sub-continent.

Branded content in the form of

podcasts from great Aussies stars, like Melinda

Gainsford Taylor and Brad Fittler

encouraged UGC from weekend

warriors.

Other stars were encouraged to comment too

including Quade Cooper and

Libby Trickett.

MGT ran a training session

for Little Athletics

and 1,541 people entered a range of competitions

P.S. Australia headed

the medals table with 177 in total, including 74 Gold.

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Contact us to find out more.

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