2 fundamentals of google analytics
Post on 19-Oct-2014
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DESCRIPTION
Friday Explorer takes you through Google Analytics and what it can do for you.TRANSCRIPT
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GOOGLE ANALYTICSBASIC INTRODUCTION
Friday Explorer(session 2)
Presented by Anchal SinghDate: 08-11-2013
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Overview
• What’s Web Analytics & GA• Who will use GA• Why GA• How to set up a GA Account• How GA works• GA Basics• Fundamentals• What’s in for web• What’s in for Media• What’s in for Social• What’s in for Search
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What’s Web Analytics & GA•
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
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Who will use GA
GA
Search
Media
Social
Web
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Why GA
To Understand What is Working
To Fix Things that Are not Working
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PDCA
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How to set up a GA account
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Two ways to add GA Tracking code
Place the code in template of
website
Use Google Tag Manager
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Add code to template file
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Use Google Tag Manager
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How GA works
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Dimensions Metrics
Google Analytics Basics
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Regular tabular representation
Dimension Metrics
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Dashboard view
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Dashboard View
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Left Side Navigation
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Glossary
• Session/Visit• Session time out• Goal• Page Views• Page/Visits
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Visitors or users
New Returning
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Page visit Duration & Time spent on website
Page 1 Page 2 Page 3
08:00 08:05 08:15
Session end @ 08:20
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Fundamentals
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Bounce
Page 1
Page view = 0Visit Duration = 0
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Adjusted Bounce Rate
Page 1
Page view = 1Visit Duration = 2 min
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• Exit Rate: • Page A: 33% (only 3 of 5 sessions included Page A)• Page B: 50% (only 4 of 5 sessions included Page B)• Page C: 50% (only 4 of 5 sessions included Page C)• Bounce Rate:• Page A: 0% (no sessions began with Page A, so it has no bounce rate)• Page B: 33% (bounce rate is higher than exit rate, because 3 sessions
started with Page B, with one leading to a bounce)• Page C: 100% (one session started with Page C, and it lead to a
bounce)
Monday Page B Page A Page C
Tuesday Page B Exit
Wednesday
Page A Page C Page B
Thursday Page C Exit
Friday Page B Page C Page A
Exit Rate v/s Bounce Rate
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What’s in for web?
• Vanity URL- Integrating offline initiatives with online
• Excluding IPs for tracking• Event tracking - • Basic Goal • Ad unit performance(multiple ad units, route working or not etc)
• Visitors flow• In page analytics
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Visitors flow
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Page load
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What’s in for Media?
• Campaign Performance
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What’s in for Search?
• Link web master & ad tools
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Keywords: Organic
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Now soon to be moved to: Queries
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Landing pages
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Geographical Summary
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What’s in for Social?
• Social referrals-Code for posts• Data Hub Activity
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Thank you
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Q&A