2 dick stroud, 20plus30
TRANSCRIPT
Physiological Ageing
Exciting Profitable
Depressing
Segmentation
Technology
Quantification
‘Targeting’
2005
Complex Bunch
Age
Specific Age
Age
PRODUCTS
M
A
R
K
E
T
I
N
GSilo
Neutral
Neutral
Neutral
Customer Journey
Online
Marketing
Comms
Support
Product
Retail
Senses
Body
Mind
Senses BodyMind
Eyesight
Touch
Hearing
Smell
TasteComplexity
Comprehension
Muscle Strength
Dexterity
HairFlexibility
Weight & Body Size
Digestion
Urinary
Skin
Menopause
Dental
Sexual
25 effects of ageing
Assembly
Design
Packaging
Pricing
Warranty
Graphics
Handling
Comprehension
Opening/Closing
Text
Online
Marketing
Comms
Support
Product
Retail
200 touchpoints
No metrics
No process
No actions
25 effects of ageing
X
200 touchpoints
X
Age/Client Weighting
Touchpoints
Ageing Factors
Database
Interface
Engine
Market
Opportunities
Other
Journey Types
Customer
Experience
Specific
Experiences
Physiological Ageing
Physiological Ageing
Exciting Profitable
Depressing
✔ ✔
Further viewing
Dick Stroud
20plus30.com
@20plus30
dickstroud
dickstroud
Thanks for listening!