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Precept Brand Activation


<ul><li> 1. </li></ul> <p> 2. Percept Ltd Percept H Hakuhodo IBD Percept SwiftPercept GulfAMO CommunicationsPDMPDM Intl P9 PTMPerspectrum Percept Profile Percept Profile ME Clea PR Allied MediaPercept OOH Percept Knorigin 3. 4. </p> <ul><li>Brand Activation </li></ul> <ul><li><ul><li>Events</li></ul></li></ul> <ul><li><ul><li>Activations</li></ul></li></ul> <ul><li>Sports</li></ul> <ul><li>Entertainment</li></ul> <ul><li>Wedding Management Services</li></ul> <p>PDM Verticals 5. Brand Activation 6. What we do 7. What we doColleges 8. Who we are </p> <ul><li>Sanjay Shukla COO</li></ul> <ul><li>With 18yearsof experience in the field of Brand Activation</li></ul> <ul><li>Expertise in brand development and planning effective ground level brand communication </li></ul> <ul><li>Has handled activation across all industries and genre</li></ul> <ul><li>Good networking professional with a flair in building and maintaining client relationships</li></ul> <p> 9. Who we are </p> <ul><li>Divya Kapoor Business Head North</li></ul> <ul><li>With 15yearswork experience in both Domestic and International markets</li></ul> <ul><li>10 years of which is in Brand Activation </li></ul> <ul><li>Expertise in brand management, account management, and business development. </li></ul> <ul><li>Involved from concept development through to execution with excellent client relationship</li></ul> <ul><li>Worked with cross section of clients across various genre </li></ul> <p> 10. The Team </p> <ul><li>Team of 120 approx members across 10 cities comprising of</li></ul> <ul><li>A Team ofBusiness Development and client servicing </li></ul> <ul><li>professionals </li></ul> <ul><li>Supported by an Operation and Creative team </li></ul> <ul><li>All members come withrelevant industry experience ranging from 8 to </li></ul> <ul><li>5 years</li></ul> <ul><li>Teams headed by Group Heads to provide dedicated and customized </li></ul> <ul><li>client servicing solutions</li></ul> <p> 11. Our Network10 Base City offices15 Franchisee Operation Offices 12. Our Clients </p> <ul><li>Banking </li></ul> <ul><li>Kotak mahindra Bank </li></ul> <ul><li>Axis Bank </li></ul> <ul><li>Citibank </li></ul> <ul><li>Standard Chartered Bank </li></ul> <ul><li>Reliance Money </li></ul> <ul><li>Dhanlaxmi Bank</li></ul> <ul><li>MasterCard </li></ul> <ul><li>HDFC </li></ul> <ul><li>RBS </li></ul> <ul><li>Insurance </li></ul> <ul><li>ICICI Prudential Life Insurance </li></ul> <ul><li>Aviva </li></ul> <ul><li>Consumer Durables</li></ul> <ul><li>Canon</li></ul> <ul><li>Toshiba</li></ul> <ul><li>Panasonic</li></ul> <ul><li>Videocon </li></ul> <ul><li>Philips</li></ul> <ul><li>Belkin </li></ul> <ul><li>Automobile </li></ul> <ul><li>Maruti </li></ul> <ul><li>Apollo Tyres</li></ul> <ul><li>Bridgetstone </li></ul> <ul><li>FMCG </li></ul> <ul><li>HUL Loreal </li></ul> <ul><li>VLCC </li></ul> <ul><li>Wrigley </li></ul> <ul><li>Kara </li></ul> <ul><li>Colgate</li></ul> <ul><li>Dabur</li></ul> <ul><li>TetraPak </li></ul> <ul><li>Herbal Life </li></ul> <ul><li>Reckitt Benckiser </li></ul> <ul><li>IT &amp; Communication </li></ul> <ul><li>Tata Communication </li></ul> <ul><li>Vodafone </li></ul> <ul><li>BSNL </li></ul> <ul><li>Airlines </li></ul> <ul><li>Kingfisher </li></ul> <ul><li>Others </li></ul> <ul><li>MSD Pharmaceuticals Private Limited</li></ul> <ul><li>Times of India</li></ul> <ul><li>Save the children </li></ul> <ul><li>Radio City </li></ul> <p> 13. 14. 15. MALL ACTIVATION 16. Bridgestone Think Before You Drive </p> <ul><li>An initiative to spread awareness on Tyre safety measures </li></ul> <ul><li>A month long activity which was executed at the high footfall malls at Indore &amp; Mumbai, Reliance Corporate Park &amp; Mumbai Pune Express Highway </li></ul> <ul><li>The event launched the safety anthem &amp; official mascot of the brand </li></ul> <ul><li>The activity was supported by media and well know celebrities from Bollywood</li></ul> <p> 17. 18. 19. 20. 21. STORE IN STORE ACTIVATION 22. Presents 23. TATA Indicom Twister Balls - In Shop Contest Activation 24. In store - Loreal 25. Various thematic POWER EVENTSfor Maybelline 26. Various thematic POWER EVENTSfor Maybelline 27. White Perfect Glam Shine Activity Loreal Paris Various thematic Beauty Studio Activities for Loreal Paris 28. Power Events for LOreal Derma Genesis Set up L'OrealBeauty Studio Set up L'Oreal 29. CORPORATE ACTIVATION 30. Corporate Go Carting Championship Ticket to Singapore Grand Prix 31. Corporate activity across cities 32. CITY FINALS 33. GRAND FINALE 34. GRAND FINALE 35. GRAND FINALE 36. 37. 38. FLOAT ACTIVATION 39. Sunfeast 10k marathon done for Kingfisher Airlines 40. Roadshow forKingfisher Airlinesto announce the launch of Mumbai- London sector covering 5 cities of Gujarat 41. Boomer Sign Your Team to Victory 6 stateCanter Promotion 42. Boomer Sign Your Team to Victory 6 stateCanter Promotion 43. AIRPORT ACTIVATION 44. Win A Car Promotion atAirports for DIAGEO 45. Kolkata Dhaka SectorLaunch at kolkatta &amp; Dhaka Airport 46. Launch of Mumbai- Hongkong Sector Kingfisher Airline( Mumbai airport ) 47. 5 City Promotion for Kingfisher Airlines launch of Blore-London flight. 48. SCHOOL ACTIVATION 49. 50. 51. 52. Dabur School ProgrammeLG School Cricket Campaign Fritolay Cheetos SchoolCricket Tournament Tang International Theatre Festival School Activation 53. AND MANY MORE . 54. Force India Promotion at the MCDOWELLS Derby in Mumbai 55. Premier of Delhi 6- PVR Priya (Delhi) 56. Joggers Park activity for Kotak Mahindra Bank VLCC Health &amp; Wellness Camp Joggers Park 57. Million Dollar Arm Hunt for the Most Promising Pitcher 58. </p> <ul><li>Wrigleys Boomer Bubble Blowing Championship</li></ul> <ul><li><ul><li>Highlighting our ability to handle turn key projects </li></ul></li></ul> <ul><li><ul><li>Winner of theGolden Key atthe WOW Awards New Property of the Year</li></ul></li></ul> <p>Case Study 59. Case Study 60. 61. 62. 63. 64. Cluster Marketing Approach 65. 66. 67. 68. Some Picturesof the Project 69. </p> <ul><li>Market grew by 2.8% post the activation</li></ul> <p>Market Share Growth </p>