2 bare international our mystery shoppers shopper training shopper planning scenario price audit...
TRANSCRIPT
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BARE International
Our Mystery Shoppe
rsShopp
er trainin
gShopp
erplanni
ngScenar
io Price audit
Terminology
Discount
calculation
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Our Myster
y Shoppe
rs
BARE International
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Our active database currently stands at
over 210.000 certified and trained Mystery
Customers in the field globally, with a
backup database of 95.000
Our Mystery Customers are carefully selected
and have different professional
backgrounds & profiles. This wide variety is essential, because
depending on every program the profile of the ‘real’ customer is
varied as well
The large number of Mystery Customers guarantees a fast execution of the
project and a good rotation in local evaluators. The
acquired information stands or falls with the right Mystery Customer profile
Our Mystery Customers
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No outsourcing =Consistancy = valid
data
Local Mystery Customers
can use/offer local
addresses and local
contact data
Lower chance on discovery when
working with local Mystery Customers (local accent, …). The right profile & address will not
alert staff & sales people
Mystery Customer rotation is
essential with larger shop
networks and modern database
technology
Working with a large panel of local Mystery Customers has other advantages:
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RECRUITMENT
Referrals
Job postingsActive phoningTargeted Ads
Database sharing
Selection agencies
Mystery Shopper recruitment
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ESP researc
h
Screening by phone
Mystery Shopper training
Mystery Shopper
Quiz
Mystery ShopperCertifica
tion
Mystery shopper Selection & Certification
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ESP research
Mystery Shopper screening: ESP research
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Mystery Shopper screening: photo database
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Screening by phone
Mystery Shopper screening
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Shopper
training
BARE International
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Mystery Shopper training
Training: E-learning modules (Bare Basics & Industry
specific modules) E-learning modules specifically designed for
each client
Mystery Shopper training
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Mystery Shopper
Quiz
Mystery shopping quiz : Bare Basics
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Certification
Certification
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Mystery shopping quiz : specifically for Nissan
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Extra for Nissan + overview all trainings
Bare Basics
Online training Nissan specific
1 test visit with feedback from editor
Before starting the
research price auditor
has to perform one
test visit. This visit is
checked by the
dedicated editors and
feedback is given. If
editors are confident
real evaluations will
be assigned to the
auditor
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Very consistent training
Unbiased
Testing
Flexible
The success of our training methodology
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Shopper
planning
BARE International
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Mystery Shopper recruitment: BARE’S GEO
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All reports will be proofed for accuracy and completeness
by an Editor and Senior Editor
Data Quality Control will be done by the Project
Team
All reports will get a quotation
for internal use only.
Data validation
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Scenario
Price audit
BARE International
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Ask for discounts
Ask if there are any additional costs that were not included in the final price
Ask for a finance offer
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Terminology
BARE International
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•List price: the price that is communicated on the brand website
•Initial price: the basic price (so without additional equipment) that is given by the sales person. Initial price can be different from list price because sales persons are starting with higer price (to give customer feeling that he gets more discount) or with lower price (because e.g. discount is already included).
•Announced cash discount: the discount that is announced by the sales person. Experience learns that discounts are not always communicated.
•Gifts: free services and free equipment that is given to the customer
•Paid equipments: price for airco, metallic paint and winter tires if not included in basic spec.
•Final price: The price that is offered to the customer at the end of the negociation.
•Costs not included: the costs that are communicated to the auditor when asking if there are any additional costs that were not included in the final price
•Final equalized price: Final price – paid equipments + costs not included
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Discount calculation
BARE International
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Current calculation
(based on announced
discount)
Announced
discount
Announced
discount + Final
Equalized Price
Alternative
calculation (based on
list price)
List Price – Final
Equalized Price
List Price