Using Social for Success@Nikki Sunstrum, Director of Social Media

University of Michigan

@Nikki Sunstrum B.S. in Political Science & M.A. in

Education

Skilled in making dull things interesting & teaching complicated stuff in ways everyone can understand

Master manipulator of content & small children

Elected Official

Throws parades for fun

Defined

Internet-based applications that build on the ideological and technological foundations, which allow the creation and exchange of user-generated content.

www.wikipedia.com

1. User generated content2. Direct user-to-user interaction3. Bundles of applications

You get paid to play on Facebook?!

Taking the shiny out of social

Value Add

Tweets are the new press release

Content over creation

Customer Service and brand transparency

ROI

Taking the Shiny out of Social

1 in 4 people use social networking sites

Globally there are over 1.73 Billion registered users

73% of adults identify as using social media, 56% in America

43% of Senior Citizens in the U.S. now use social

There are now more smart devices than people

Nearly two-thirds of Americans sleep with their cell phones

Value Add

Tweets are the New Press Release

Outreach

News

Education

Clarification

Resources

Content over Creation

Visualize

Show Personality

Provide exclusivity

Build an Expectation

Customer Service and Brand Transparency

Make friends

Engage

80-20 rule

Identify advocates

User generated content

ROIResponse patterns

Demographics

Metrics

Analysis

Collaboration

Bottom Line: Do not underestimate the power of strategy

Q & A

www.fb.com/nikki.sunstrum@nikkisunstrum