1st February 2017

The Ring – Graphic Identity Photography Portfolio Brief

1. Project Scope and Specification

To create a portfolio of images of key sites and subjects associated with The Ring. Images will be

used for publicity purposes across a range of platforms including the website, press and media,

social media and print.

The portfolio should include images of:

Our six gateways sites (see map in Appendix and description below) including the

waterways, boats or people in the images where possible;

Canal related structures, equipment, nature and heritage themes;

Real people, not staged, otherwise the photographs look false. People need to be enjoying

themselves, having a fantastic day out and happy to be in the shot;

A mixture of landscape, portrait, close up/abstract and distance shots which can be cropped

depending on how much detail is needed.

All images should be appropriate and of sufficient technical quality for their intended use.

All people who appear in the photos must have signed the Canal & River Trust model consent form

which allows the image to be used for publicity purposes.

2. The Ring - Project Description

The Ring is a new and exciting arts programme which will celebrate a 21 mile circle of natural and

historic waterways. Following route of the Worcester and Birmingham Canals, the Droitwich Canals

and the River Severn the route flows through the towns of Worcester and Droitwich and the

countryside which surrounds them.

For the next two years, international, regional and local artists will lead an imaginative exploration of

Worcestershire’s urban and rural heritage; the people that live here and their dreams for the future.

On foot, by boat or bicycle, visitors will be able to navigate new art and performances in historic and

picturesque locations inspired by culture, stories and secrets of The Ring.

The Ring seeks to play a critical role in developing the arts in Worcestershire longer term by:

Attracting high level creative producers and artists to deliver a world-class programme and

create opportunities for local artists and arts organisations to deliver programme elements

or work alongside more experienced artists

Increasing and diversifying audiences for the arts in the West Midlands by delivering creative

programmes in non-arts spaces such as canals attracting local people and regional/national

visitors through a targeted marketing/PR campaign

Providing a wealth of formal and informal learning opportunities through our engagement

programme, for 4,615 artists, local people and students from schools, colleges and

Universities in Worcestershire to have creative experiences and visit artworks by renowned

artists

Demonstrating how the arts can make an impact economically, socially and culturally

Providing a platform to promote the arts in Worcestershire

Exciting and inspiring high-level decision makers to collaborate on future programmes

working across tourism, arts education and academic partners

Arts events and activities will focus around the six gateways sites listed below (see map in

Appendices):

Diglis Canal Basins: A short walk from Worcester City centre. Diglis Canal Basins lie at the

junction of the Worcester-Birmingham Canal and the River Severn, with the layout largely the same

as they did in 1815, providing extensive wharfage for bulky commodities such as timber and coal.

Former Site of Royal Worcester Porcelain Works: The site is perhaps best known as being

the location where Royal Worcester was established in 1751. Porcelain works were produced on

the site through to the early 21st century.

The Commandery: Close to Sidbury lock, in the mediaeval heart of Worcester the Commandery

is a complex of timber framed buildings formerly a pre-Reformation monastic hospital. This was the

HQ of the Royalist army during the Battle of Worcester in 1651 and is now a public visitor

attraction.

Hanbury Canal Junction (top lock): Junction of the historic W & B canal and Droitwich Canal

Junction. NOTE: Site only accessible on foot.

Hawford Canal Junction (Mill): This is the gateway to the Droitwich Barge Canal from the River

Severn. This canal running from the Severn to Netherwich Basin was constructed as a broad

waterway, capable of taking sailing trows from the Severn Estuary.

Netherwich Canal Basin (Vines Park): Located in central Droitwich the Droitwich Barge canal

enters a small basin. This site was the terminus of the Barge Canal where larger vessels came in to

pick up salt from the brine springs.

The Ring is part of The Canal & River Trust’s Arts on the Waterways programme.

Further information:

Canal & River Trust: https://canalrivertrust.org.uk/

Arts on the Waterways programme: https://canalrivertrust.org.uk/enjoy-the-waterways/waterway-

arts

The Mid-Worcestershire Ring: https://canalrivertrust.org.uk/enjoy-the-waterways/boating/cruising-

rings/mid-worcestershire-ring

3. Budget

A fee of £600, inclusive of expenses, is offered for this project delivered as detailed in the above

Project Scope and Specification.

4. Submission

If you would like to be considered for this project please submit a letter of application explaining

how you would approach this project, what you would bring to it, your fee, your CV and a link to an

online portfolio of relevant work.

5. Timeline

a. Submission deadline: Tues 21st February, 5pm

b. Skype interviews: Week of 30th February

c. Award contract: Week of 6th March

d. Project deadline: Photo portfolio to be completed by 16th April to provide a range of images for

designers to use in web, print and social media in preparation for the launch of The Ring in in May

2017 (date tbc).

6. Key Contact

Manda Graham, Project Manager, The Ring. Contact by email: manda@mandagraham.co.uk (Away

7th – 13th February)

7. Appendices

The Ring – Project Map

Programme funded by:

The Rowlands Trust

NOT TO SCALE

N

Gateway Site

Route of the Ring (21 Mile)

Droitwich Canal Narrow

MID-WORCESTERSHIRE RING ARTS TRAIL

Former Royal Worcester Porcelain Site

Diglis Canal Basins & river island

Hanbury Junction

Hawford Junction

Worcester & Birmingham Canal

River Severn

Commandery

Droitwich Canal Broad

Vines Park