66SUPERBOWLADS

56BRANDS

TOP BRANDS BY TWEET VOLUME

TideAmazonDoritos

AvengerStar Wars

1st 2nd HT

250,000

500,000

750,000

1,000,000

3rd 4th

game time

Tweet Volume

3.2

Milli

on T

weet

s

All metrics in this chart represent data collected through twitter streaming API. The data collected does not include 100% of tweets available through the twitter. *3.5 Million commercial related tweets.Data and analysis by Eight Enders:

Brand Sentiment Analysis

Doritos vs Mtn Dew 61.5% 38.5%

Tide 89.3% 10.7%

Nick Miller, Ben Herrera, Cody Johnson, Kris Clegg

217,057214,541

198.378173,562

128,351

SUPERBOWL COMMERCIAL STATS AT-A-GLANCE

113

COM

MER

CIAL

S $5MAVERAGE COST FOR 30 SECONDS

OF COMMERCIAL AIRTIME

2 8CO

MM

ERCI

ALS

BREA

KS

75OF TOTAL COMMERCIAL AIRTIME

MINUTES $750MTOTAL ESTIMATED

AD DOLLARS SPENT

Avengers 73.7% 26.3%

Star Wars 75.4%

Amazon 79.9% 20.1%

Positive Negative

24.6%Jeep

Cost of Customer Acquisition

$100K $200K $300K $ per follower gained

$1,000

$500

$100

$ pe

r twe

et g

aine

d WixSprint

NFLWendy’s

Star Wars

3.5MUNIQUE TWITTER USERS

TOP 5 BRANDS BYUNIQUE TWITTER USERS

Star Wars

Avengers

Amazon

Tide

Doritos

INTERNATIONAL CONVERSATIONS

Other 23% Spanish 27%

Korean20%

Portuguese13%

Japanese9%

French8%

NFL

Ad Spend vs. Net New Followers

0 5K 10K 15KNet Change in Brand Followers

30

15

1

Ad S

pend

in M

illion

s

Universal

Wendy’s

Amazon

Ad Spend vs Total Influence

0 5,000 10,000 15,000 Total Brand Impressions (Millions)

30

15

1

Ad S

pend

in M

illion

s

Doritos

Coke

NFLTide

Star Wars

Diet Coke

Playstation

SUPERBOWL LII AD ANALYTICS 2018