1spinematrix. product 2 smi has developed the lumbar matrix system a unique spinal physiology...

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Page 1: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

1SpineMatrix

Page 2: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

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•SMI has developed the Lumbar Matrix System •A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP pathology

•SMI is the only company that offers this technology •10 issued US Patents (1 pending)•5 issued foreign patents (1 pending)•FDA approved•UL approved•4 functional CPT reimbursement codes•10 peer-reviewed published clinical papers

SpineMatrix

Page 3: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP
Page 4: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

We manufacture our own arraysWe will begin manufacturing our

hardware/software systems in July Control of vendors and W.I.P., provides as-needed

inventory management Adds significant value to the company

4SpineMatrix

Page 5: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Stage of Company

Launched the LMS System in February

5SpineMatrix

Page 6: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Customers Neuro and orthopaedic spine surgeonsLMS usage cascade of treatment (when and

how)

6SpineMatrix

Page 7: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Creation of Company

Technology Founder - Mark Finneran, MD Wooster, OhioTrained neurosurgeon / rehabilitation

physician who saw the need30-40% of L.B. spine surgeries result in

“failed back syndrome”Clearly points to the need for improved

diagnostic and better defined treatment pathways

7SpineMatrix

Page 8: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Market DemandLarge, strong market demographics21 million LBP hospital visits per year$145 billion spent annually on LBP patients

resulting in 1.5 million spinal surgeries60-65% success rate

8SpineMatrix

Page 9: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Entrepreneur/CEO Market Exposure

Twenty-Five Years experience in the ortho/spine marketplace

Theken Spine – President Wright Medical Spine, Trauma, Biologics, Sr. VPMedtronic Sofamore Danek, VP

9SpineMatrix

Page 10: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

FinancingSeries A ($9.5 MM)

NationWide Insurance (OH) ABL Group (OH) Z2 Ventures (OH) X-Gen (OH) Ohio Innovation Fund (OH) Dan Kellogg (OH)

Series B ($8 MM) Psilos Group (NYC) (lead) ODOD (OH) ABL Group (OH)

*Follow-on is available

10SpineMatrix

Page 11: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Original Business Plan

To outsource development and manufacturing

Launch in the rehabilitation/workers’ comp. markets

Utilize Independent distribution network

11SpineMatrix

Page 12: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Revised Business Plan In-house manufacturing controlTarget neuro/ortho spine surgeonsUtilize published and defined clinical support

dataDirect sales organization

12SpineMatrix

Page 13: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

FutureLarge MarketAdvantage-current cost savings environment

for medical proceduresNeed for outcome-focused reproducible

results No current competition for LMS System

13SpineMatrix

Page 14: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Impact Of NE Ohio On CompanyGovernor Strickland, Lt. Governor Fisher and

ODOD – very supportiveAkron Mayor Donald Plusquellic and his staff

– very supportiveBioEnterprise Interaction

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Page 15: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Challenges Recruiting at the Sr. Management levelMedical device vendors and contract

Manufacturing base to service small companies

Overall economic trends in the Akron region

Lack of larger (lead) VC firms in Ohio that focus on medical devices and have significant follow-on capacity

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Page 16: 1SpineMatrix. Product 2 SMI has developed the Lumbar Matrix System A unique spinal physiology imaging scan used to diagnose disc, facet and chronic LBP

Lessons Learned / Business PlanNever assume that previous device

development and manufacturing data has value

Adoption curve for something brand newIssues with third-party payers

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