1.presentazione gruppo rosso inglese
TRANSCRIPT
MARKETINGGLOBAL
PARTNER
ALESSANDRO ROSSO GROUP
Alessandro Rosso Group was founded in 2002 by a group
of professionals with over 30 years of experience in the
MICE (meeting, incentive, convention, events) and tourism
industries.
Over the years the Group, thanks to important national and
international acquisitions, has expanded its core business
and is today market leader in Italy and in Europe, offering
a variety of products and services, with a staff of over 350
professionals.
» InCEntIvE tRAvEls
» COnvEntIOns And EvEnts
» COMMunICAtIOn & MARkEtInG
» COnGREssEs
» COnGREss dElEGAtIOns
» CME (COntInuInG MEdICAl EduCAtIOn)
» InCOMInG tOuRIsM
» tOuR OpERAtInG
» HOtEl IndustRy
» pAvIlIOn And stAnd buIldInG
sIMEst, a subsidiary of Cassa depositi e prestiti, has a 16%
holding in Alessandro Rosso Groups (capital stock) since
2012.
THE GROUP
I punti di forza di Alessandro Rosso Group:
» Excellent reputation endorsed by a high level of client loyalty
» Solid and trustworthy business structure
» Ability to anticipate market trends and requirements
» Competitive approach guaranteed by a central purchasing office with strong contractual leverage, thanks to the Group’s
operating sales volume and consolidated network of selected suppliers
» Wide range of services
» Creativity
» Technology and innovation
» Bespoke services offered by specialized multi-brand companies with the best professionals in the market
STRENGTHS
Euros annual turnover
professionals
years of experience
percentage holding of simest in ARG
Offices worldwide
product divisions
Expo Milano 2015 first authorized reseller
Marketing global partner
NUMBERS
150.000.000
350
35
16
8
7
1
1
EXPO MILANO 2015
Alessandro Rosso Group is the first group worldwide to sign a contract with EXpO 2015 as authorized ticket reseller.
Alessandro Rosso Group acts as a reference point for companies and tour operators who wish to participate in Expo Milano
2015 and has developed special travel packages, tours and events, all of which include entrance tickets for Expo Milano. these
services will be offered in more than 30 countries around the world including China, where the Group has offices in shanghai
and beijing, brazil, the united states, Russia, the Middle East, East and all European states.
Alessandro Rosso Group is a founding member of the World Expo Commissioners Club, the first club created for Commissioners
from the countries involved in World Expos. the club also caters for the deputy commissioners, pavilion directors, bIE delegates
and diplomats of these various countries.
the aim of the club is to promote and facilitate networking among members, organizations, associations and companies
involved in the world of universal exhibitions.
the first location of the world Expo Commissionsers Club will be in Milan in piazza duomo 21, a fantastic location overlooking
piazza duomo and the Galleria vittorio Emanuele II.
WORLD EXPO COMMISSIONERS CLUB
OFFICE LOCATIONSMIlAn tuRIn FlOREnCE ROME vIEnnA pHIlAdElpHIA bEIJInG sHAnGHAI
HEADQUARTERvia tito speri 820154 MilanoIt
GROUP STRUCTURE
MICE & COMMUNICATION HEALTHCARE SPORT DMC TRAVEL EXHIBITIONS HOTEL
Alessandro Rosso IncentiveMICE
The BlendersAlessandro Rosso ChinaMICE and DMC in Cina
Alessandro Rosso HealthcareEvents organizations and
conference delegate management
A.W.E. SportSport marketing and
sport production
Newtours Venue ItaliaDestination Management Company
A brand of Alessandro Rosso Incentive
Best Tours ItaliaTour Operator
Represents Kuoni e Best Tours brandsIn Rosso Design
Exhibitions Display building
Seven Stars GalleriaSeven Stars Hotel in GalleriaVittorio Emanuele II - Milano
TownHouseBoutique hotel
in Milano and Torino
A.W.E.Events, Communication
Graphic Design
NetProfessional Congress Organizer and Continuing Medical Education
Italian VenueVenue Finder
A brand of Alessandro Rosso Incentive
Franco Rosso ItaliaTravel and tourism agency
UniquePavilion building, management
and operation
TownHouse StreetUrban style
living spaces
Action PartnerAdventure Travel
Teambuilding
PromiseTrade e consumer promotion
Advertising
A brand of A.W.E.
Red EventiNo Frills Incentive
A brand of Franco Rosso Italia
Please Give WayTravel Agency specialized in CRAL
A brand of Franco Rosso Italia
MICE & COMMUNICATION
MICE and Communication division includes:
» Alessandro Rosso Incentive, founded in 2002, is market leader in
the MICE sector (meeting, incentive, convention, events). thanks to
the know-how and experience of the best professionals in this area
coupled with a creative approach towards finding unique solutions,
Alessandro Rosso Incentive can offer a range of products and services:
from team building to incentive travels, from events to adventure travel,
from product launches to conventions.
» AWE, with over 15 years of experience in marketing communications,
events organization and graphic design, has the know-how to create
customized events and marketing projects
» Promise is specialized in trade and consumer promotions, web
design and in advertising
» Action Partner is an agency, with over 20 years of experience,
which organizes adventure travel, sporting events and team building
initiatives.
MICE & COMMUNICATION
HEALTHCARE
Alessandro Rosso Healthcare and nEt offer universities, pharmaceutical
and biomedical companies ten years of experience in the organization
of congresses, medical training events, logistic services, marketing
and communications projects.
» NET, a national provider certified by the Ministry of Health,
collaborates with a qualified medical board comprised of key thought
leaders and organizes training events for doctors. It also acts as an
advisory board for various areas of medical therapy.
net is also a professional congress organizer (pCO) and manages
events in collaboration with national and international associations,
committees and scientific associations.
» Alessandro Rosso Healthcare is a highly qualified partner for
pharmaceutical and biomedical companies for the organization and
logistic management of single-sponsor events, company meetings,
corporate conventions, product launches, conference delegate
management and communication for marketing projects.
» Garden Travel is a brand within the Alessandro Rosso Healthcare
division which has been operating for many years in the roman market
and has many long standing clients.
HEALTHCARE
SPORT
» AWE Sport is the Alessandro Rosso Groups division dedicated to
marketing and production for the sports industry.
the sports marketing team is comprised of professionals whose
objective is to optimize the value of partnerships/sponsorships of their
clients through acquired rights.
After the 2006 Olympics in turin, the production team has specialized
in entertainment and communications for sport events thus becoming
an undisputed national leader (and within the top five within Europe)
SPORT
DMC
» Newtours Venue Italia, DMC (Destination Management Company)
with offices in Milan, Florence and Rome has over 20 years of
experience in the organization of conventions, conferences, team
building and incentive travel in Italy for the foreign market. A dynamic
and multilingual staff is dedicated to the continuous search for new
locations, state of the art event technology and the provision of logistic
services. A department of communication is available to complete
and customize offers.
» Italianvenue is a no cost venue finder, a user-friendly and technically
advanced online guide. Available in five languages (Italian, English,
Chinese, Russian and Portuguese), Italianvenue gives international
buyers access to the most qualified and selected offers for event
organization in Italy: hotels, congress centres, unusual venues,
historic estates, convention bureaus. Italianvenue.com is not just a
content-rich directory but a creative hub where it’s possible to find
ideas and suggestions which can make an event in Italy unique and
unforgettable.
Alessandro Rosso Group, the first authorized ticket seller for EXPO
Milano 2015 has dedicated an entire section of Italianvenue.com to
the Universal Expo giving agencies and tour operators worldwide the
opportunity to access, assess and buy exclusive packages, themed
programmes and events (all of which include an entrance ticket to
EXPO MILANO 2015.
DMC
TRAVEL
» Best Tours Italia, an established Italian tour operator offers high
quality travel to premium clients. These tours, offered by the Best
Tours and Kuoni brands, cover the globe from the US to Asia, from
Egypt to the Indian Ocean, from Italy to the Middle East and can meet
the requirements of the most discerning clients who want top quality
and personalized services.
» Franco Rosso Italia stems from a love for travel that has always
impassioned the Rosso family. The travel agency was founded in 1953
in Turin and has a solid tradition with offices in Milan, Turin and Genoa.
With their worldwide network, they help their clients with every step
of their journey planning.
» PleaseGiveWay is a travel company founded in 1988 for company
employees, associations, corporate recreational clubs, groups and
mini groups who want customized trips. PleaseGiveWay has summer
and winter catalogues which offer carefully selected destinations with
very favourable conditions.
» Red Eventi have accumulated experience over the years in no-
frills incentive travel.
TRAVEL
EXHIBITIONS
» In Rosso Design is one of the top exhibition display companies for
trade fairs, events, congresses, showrooms and exhibitions.
In Rosso Design was established in 2013 with the acquisition of Olgiati,
a company with over 60 years of experience in this industry.
The high quality of the design and construction of personalized
exhibition stands, the technical ability of designers, builders and
assembly teams are part of the DNA of In Rosso Design. Meeting
deadlines and budgets, pre and post production assistance and the
ability to conform to all safety regulations make In Rosso Design the
perfect partner for every client.
» The founding of Unique Europe was prompted by the success of
UNIQUE, a company who specialize in pavilion building founded in
Beijing in 1998 and partner of the Alessandro Rosso Group.
Thanks to the experience of the founding company in pavilion
construction for the Expo 2010 in Shanghai, Unique Europe are the
perfect partner for pavilion construction and display at Expo Milano
2015.
EXHIBITIONS
HOTEL
HOTEL
Seven Stars Galleria is the first certified seven star hotel in Europe.
Located in the Galleria Vittorio Emanuele II in the historic heart of Milan,
it is the only hotel in the world situated within a national monument.
Designed by the acclaimed architect Ettore Mocchetti, the seven
magnificent suites which open onto the Galleria offer an intimate,
charming and elegant retreat.
A personal butler, part of the hotels exclusive service, is available to
ensure that each guest feels “at home”.
SEVEN STARS GALLERIA
Far from the traditional idea of a hotel, the unique design of the
TownHouse Hotel offers guests a warm and elegant environment
with exclusive services to make them feel at home. This endorses the
philosophy of TownHouse Hotel: “a home away from home”.
In 2010 TownHouse Street became part of the TownHouse Collection.
Their objective is to give new life to disused urban spaces thus
redefining the traditional concept of hospitality.
Each suite is decorated with city views with the distinctive colors of
Milan. The use of contemporary and ecological materials ensures that
each suite combines state of the art technology with sustainability.
TOWNHOUSE COLLECTION
THE BLENDERS COMMUNICATIONALESSANDRO ROSSO CHINA
The Blenders Communications – Alessandro Rosso China is an
agency specialized in incentive travels, events and communications,
with offices in China, founded in 2009 by a group of professionals
with significant experience in communications and marketing services
and a thorough understanding of the Chinese market.
In 2012, 80% of The Blenders Communications was acquired by
Alessandro Rosso Group. Entering the group has enabled The
Blenders Communications to extend their core business.
Today, with a staff of over 25 international professionals, The Blenders
Communications – Alessandro Rosso China offer an extensive range
of products and services: from incentive travel to stand construction,
from team buildings to events, from advertising to public relations,
from congress organization to incoming tourism in China.
The Blenders Communications – Alessandro Rosso China has offices
in Shanghai and Beijing.
THE BLENDERS COMMUNICATIONALESSANDRO ROSSO CHINA