1.know your audience(s). 2.know the tools. 3.know your goals. 4.create a plan. ©susan sirois ellis...
TRANSCRIPT
Four (Sort of) Easy Steps to an Integrated
Communications Planby Susan Sirois Ellis
©Susan Sirois Ellis 2012 Twitter: @suellis
1.Know your audience(s).
2.Know the tools.
3.Know your goals.
4.Create a plan.
©Susan Sirois Ellis 2012 Twitter: @suellis
©Susan Sirois Ellis 2012 Twitter: @suellis
Internet
PrintSOCIAL NETWORKING
intranet
Video
podcasts
Press
EVENTS
Presentations
WHITE PAPERSblogs
Advertising
books
Endorsements
MEETINGS
interviews
Classes
webcasts
Conferences
mentionsEarned Media
©Susan Sirois Ellis 2012 Twitter: @suellis
SMART
pecificeasurablechievableealisticimely
©Susan Sirois Ellis 2012 Twitter: @suellis
Goal:•Increase registrations for annual conference
Goal:•Create buzz around new research as measured by number of mentions
Goal:•Engage young constituents to drive new memberships – 10% increase by March
Audience #2
•26-36
•Use email
•Get news online
•Large following
•“fun” content
•interactive
Audience #1
•Under 25
•Read blogs
•Get news online
•Delivered
regularly
•Low cost
•We send
Audience #3
•36-46
•Use Facebook
•Read
newspapers
blog
•High quality
photo
•Thought
leadership
•Readers
subscribe
©Susan Sirois Ellis 2012 Twitter: @suellis
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©Susan Sirois Ellis 2012 Twitter: @suellis
Susan Sirois Ellis@suellis