1920s listerine ads

8/13/2019 1920s Listerine Ads

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1. What is this product used

for?

2. How do you know this?



Listerine Adverts - 1920s

• First sod in 1!9".

• #ot popuar unti the 1920s when it was

marketed as the cure for certain $edica

issues %&ad &reath' cods' sore throats ()(#

dandruff*.



Task:

Annotate your copy of the

advert highlighting how

the advert uses technical

elements and advertconventions to represent

women.

Words ike +tra,ic and +patheticare used to $ake wo$en afraid

of &ein, sin,e. his was

co$$on in past adverts as it

was a $ethod used to persuade

the tar,et audience to &uy the

product.

Edna is positioned on herknees which connotes sheis weak without a husbandor subservient to men.



/opy on net side.



Her hands stiffened as they hed the newspaper...she fet a$ost i. here coud &e no $istake...there it was in &ruta &ack and

white.

ronson was ,one...$arried to another wo$an...and Lucia aup of a pain' dowdy wo$en...eopin,34saiin, the 19th

for the 5editerranean'4 the paper said.

6he fet as thou,h she has &een ro&&ed. 6he had considered it a fore,one concusion that ronson woud $arry her...he

has &een attentive for years. Why ony the week &efore they has &een to a theatre party.

rue' for the past si $onths he has &een ess fre7uent in his cas...ess attentive perhaps...and on severa occasions he

had see$ed restess' ea,er to eave. 6he has attri&uted these chan,ed actions and his distant attitude to &usiness worry anduncertainty.

And now this8 6he si$py coudnt understand it. ver and over she searched her &rain for an epanation3

Do you agree?

o endure a case of haitosis %unpeasant &reath* occasionay is &ad enou,h' &ut to &e $arried to one woud &e unendura&e.

he insidious thin, a&out it is that you yoursef never know when you offend this way. And the $atter is so deicate that

even your &est friend wont te you.

/ertainy every fastidious wo$an and $an who hopes for the friendship' favour' or affection of other wi see to it that the

&reath is sweet' whoeso$e' and a,reea&e. :ts so easy to keep it that way' too. 6i$py ,ar,e with Listerine every $ornin,'

every ni,ht' and &etween ti$es &efore socia en,a,e$ent. ein, an antiseptic' Listerine hats fer$entation' the cause of 99; of

$outh odours. hen' &ecause it is the swiftest deodorant known' it ,ets rid of the odours the$seves. A$a<in, dou&e action.

=o not epect 7uick deodorisin, effect fro$ ordinary antiseptic $outh washes. ests show that it takes the$ tweve hours

or $ore to con7uer odours that Listerine ends instanty.

And for body odours

Happiy for a concerned' &ody odours are ess co$$on and occur ess fre7uenty than haitosis. ut when they do occur they

are no ess o&>ectiona&e.

5any peope pursue the a&surd &eief that $ere washin, with soap and water wi ,et rid of the$. hat is au,ha&e. o

reay $ake sure' use Listerine on the ,uity areas' after your &ath. ust a itte does the trick. #ot a per$anent cure' $ind you'

&ut a peasant reief.



/opy on net side.



Haitosis %unpeasant &reath* is the one unfor,iva&e thin,@&ecause it is cura&e.

ut how is one to know when one has haitosis?4 &oth $enand wo$en ask.

he answer isB Cou cant know. Haitosis doesnt announceitsef to the victi$. hats the insidious thin, a&out it. 6othousands ,o throu,h ife i,norant of the fact that they areoffendin, others to who$ they desire $ost to appea.

=ont foo yoursef a&out this $atter. (i$inate the riskentirey &y usin, Listerine syste$aticay. (ver $ornin,. (veryni,ht. And &etween ti$es &efore $eetin, others. Deep a &ottehandy in ho$e and office for this purpose. :t puts you on thepoite@and popuar@side.

Listerine ends haitosis instanty' &ecause' &ein, antiseptic'

it attacks the &acteria which cause it. hen' &ein, a deodorant'it destroys the odours the$seves. (ven those of onion and fishyied to it.

For your own &est interests' use Listerine every day.



/opy on net side.

(d th ti Lik h i



(dnas case was a reay pathetic one. Like every wo$an' her pri$arya$&ition was to $arry. 5ost of the ,irs of her set were $arried@or a&out to&e. Cet not one possessed $ore ,race or char$ or oveiness than she.

And as her &irthdays crept ,raduay toward that tra,ic thirty-$ark'$arria,e see$ed farther fro$ her ife than ever.

6he was often a &rides$aid &ut never a &ride.

hats the insidious thin, a&out haitosis %unpeasant &reath*. Cou' yoursef'rarey know when you have it. And ever your cosest friends wont te you.

6o$eti$es' of course' haitosis co$es fro$ so$e deep-seated or,anicdisorder that re7uires professiona advice. ut usuay@and fortunatey@haitosis is ony a oca condition that yieds to the re,uar use of Listerine as a$outh wash and ,ar,e. :t is an interestin, thin, that this we-known antisepticthat has &een in use for years for sur,ica dressin,s' possesses these unusuaproperties as &reath deodorant.

:t hats food fer$entation in the $outh and eaves the &reath sweet' freshand cean. Not &y su&stitutin, so$e other odour &ut &y reay re$ovin, the odone. he Listerine odour itsef 7uicky disappears . 6o the syste$atic use of

Listerine puts you on the safe and poite side.Cour dru,,ist wi suppy you with Listerine. He ses ots of it. :t has do<ens

of different uses as a safe antiseptic and has &een trusted as such for haf acentury. Eead the interestin, itte &ooket that co$es with every &otte.

- La$&ert har$aco /o$pany' 6aint Louis' G6A

1920s listerine ads

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