19 may 2012 (sat) bba information systems and e-business management
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19 May 2012 (Sat) BBA Information Systems and e-Business Management. Agenda. What is ISEM? Student Sharing Q&A. What is ISEM?. Information Systems and eBusiness Management We are YOUNG , INTERESTING , and PROFESSIONAL. What is Information Systems? Ask Prof. Gordon Davis. - PowerPoint PPT PresentationTRANSCRIPT
19 May 2012 (Sat)BBA Information Systems and
e-Business Management
Agenda
What is ISEM?
Information Systems and eBusiness Management
We are YOUNG, INTERESTING, and PROFESSIONAL
What is Information Systems?Ask Prof. Gordon Davis
Menu
“The Father of Information Systems” Founded the discipline of
Information Systems“Marriage” of Computer Science
and Business Management Worked in the Carlson School of
Management, University of Minnesota, Minneapolis, Minnesota, USA
Retired in 2004
Information Systems ≠ Computer Sciences
Computing Business
Business People
IT People
ISEM People
Information Systems
What are the important resources in an organization?
Information Systems as a Business Discipline
Finance
Accounting
Human Resources
Information Systems and e-
Business Management
The ISEM concentration provides students with the knowledge and skills to be a
trouble-shooter, a practical problem-solver, and an effective communicator liaising with
e-Business and information technology professionals and end-users to solve
management problems
Programme Objective
Computing Business
Business People
IT People
ISEM People
Information Systems
e-Business Management Business Systems Analysis and Design IT Auditing
Concentration Highlights
Career Path: e-Business Management
Menu < Enter Transition Line >
Career Path: e-Business Management
< Enter Transition Line >
Social Technology
Marketing
Business People
IT People
E-Marketer
Information Systems
Career Path: e-Business Management
Career Path: Business Systems Analysis
Career Path: IT Auditing
Our ISEM program is the Second university programme in Asia/Asia-Pacific found to be in alignment with Information Systems Audit and Control Association (ISACA) Model Curriculum Graduates of our ISEM program requires only additional of two-year work experience toward the Certified Information Systems Auditor (CISA) designation
Career Path: IT Auditing
Potential Jobs for Graduate in IT audit, control, and security
IS auditors/IT auditors Project managers IT risk managers IS consultants Security analyst
Potential Employers Big 4 (Deloitte Touche Tohmatsu, Ernst & Young, KPMG, PricewaterhouseCoopers)Banks
Student Learning and Activities
Service Learning Give advice for NGO in developing
their website and information systems; provide services for the community
Examples : http://biciline.tungwahcsd.org http://www.jmhf.org心晴行動
Student Learning and Activities
Business and IT Case Competitions
Additional Information
(C) Year Round Information Day @ Facebook
Year Round Information Day @ Facebook
www.facebook.com/hkbu.sob
www.facebook.com/hkbu.isem
(D) HKBU Business School Blog
Anything you want to know about our BBA (Hons) Programme & School of Business, please visit our blog @
http://www.hkbu.edu.hk/busblog
Year 2003 2004 2005 2006 2007 2008 2009
ACCT 7778.36 8353.69 9521.27 10343.10 11108.60 12044.78 10261.98
AECON 7532.74 9683.57 10817.72 11661.19 12092.38 11949.85 11747.87
CBS 7536.11 9231.31 10534.20 10407.21 11704.92 13023.86 9787.24
FIN 9413.14 10180.84 10704.31 11658.96 14034.00 12396.67 11218.29
HRM 7800.09 9277.27 9886.72 10708.69 11876.50 12251.29 10558.97
ISM/ISEM 7898.42 9326.75 10093.47 10285.00 12356.21 12231.44 10730.15
MKT 8278.70 9237.23 10354.88 10802.47 12375.10 12341.75 10633.33
Average Salary of our Fresh Graduates
Programme Curriculum Courses in the BBA Core and Complementary
Study ISEM 2450 Management Information Systems I.T. 1120 Business Information Systems
Concentration Required Courses(3) ISEM 2600 Data Management in Business ISEM 3010 Business Systems Analysis and Design ISEM 3240 Electronic Commerce
Concentration Elective Courses (4) ISEM 2110 Programming for Business Applications ISEM 3120 Seminar in Information Systems and e-Business Management ISEM 3130 e-Marketing ISEM 3140 Web Site Design and Business Applications ISEM 3221-2 Development of Small Management Information Systems ISEM 3410 Telecommunication and Networking in Business ISEM 3510 Consumer Insight: Consumer Knowledge Management and Web Analytics ISEM 3610 Decision Support and Intelligent Systems in Business ISEM xxxx IS Auditing ISEM xxxx IS Governance and Control
.
Thank you!