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TRANSCRIPT
OUR BUSINESS IS
PERFORMING
RECOGNIZING THE ECONOMIC challenges being faced by Fairbanksans, the Fairbanks Concert Association made the decision to lower ticket prices and make attending a show more affordable. The results were unexpected—on average, each show’s attendance was increased by 200 individuals. Three shows—Martin Short, Manhattan Transfer, and Chick Corea & Béla Fleck—had an audience of over 1,000! Two more shows—Lunasa and Quixotic Fusion—almost hit that mark. Although the shift in ticket prices created a budget with only 37% of projected income being received from tickets sales, purchases increased for the season allowing FCA to reach a broader audience and fulfill our mission.
Audience engagement led to success in a big way this season with a contest to see who would join Martin Short on stage for one of his sketches. The Fairbanks Concert Association received national attention, as
the field reduced to two locals vying to share the stage with the comedic great. Through online and event-based marketing, FCA garnered 3,000 website votes to see local talent on their hometown stage. This type of audience engagement continued throughout the season resulting in active and engaged audiences.
During the 2013 – 2014 season there were 13,343 performance attendees, 5,770 people reached from outreach efforts, and 4,453 through education initiatives. Overall, 13,394 people experienced a performance or event put on by the Fairbanks Concert Association. Because of this increased community engagement, the Fairbanks Concert Association is solidly established in the Fairbanks area and dependent on financial support. To achieve similar attendance and expand the audience even further, FCA looks forward to seeing increased donor participation in support of their mission.
FISCAL STORIES
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FAIRBANKS CONCERT ASSOCIATION
ANNUAL REPORT 2013 / 2014
»»»»
»»
19%WE SOLD 19% MORE
TICKETS THAN OUR GOAL
+42%OUR SUBSCRIPTIONS SALES WERE 42% OVER GOAL
»»»»
»»
0
240
480
720
960
1200
Chick Corea & Bela Fleck
Inernational Blues Express
Sybarites5LunasaGuitar Trio(s)ManhattanTransfer
QuixoticMartin ShortHot Club of Cowtown
Hot Club of Cowtown = 727
Martin Short = 1082
Quixotic = 963
Manhattan Transfer = 1003
California Guitar Trio / Montreal Guitar Trio = 631
Lunasa = 966
Sybarite5 = 627
International Blues Express = 490
Chick Corea & Béla Fleck = 1135
OUR AUDIENCES RATED THE ARTISTS 4.8
AND THEIR OVERALL EXPERIENCE 4.7
(BASED ON A 1 - 5 RATING SYSTEM WITH 5
BEING EXCELLENT)
ATTENDANCEFairbanks concert association welcomed 9 guest artists and hosted 13,343 attendees during the 2013 – 2014.
4.84.7
AUDIENCES
INDIVIDUAL DONORSToni Abbey & Eric HolmesSteve & Carol AdamczakJoan AdamsMilo & Kimberly AdkisonMichelle AmbroseLinda AndersonCori Anthony & Jason WeinerAnthony Arendt & Kristen BartonKas AruskevichCarol Dunlap AustinRay & Carol BarnhardtAlan BattenLona BaurickBert & Becky BellJohn & Sandra BellScott Bell & Cathy WallingGary & Laura BenderPauline Bennett-GannonPhil & Sharon BerrianAnne BibermanSabrina & Ryan BinkleyGeorge Bird & Carol IndorfSam & Suzanne BishopBob BoltonDoug & Joan BraddockJane BrandJohn BrownKelly BrownBertha BucherLizabeth BuckalewWinston & Glenda BurbankGloria BurcellLibby BurgessRichard BurkettJohn Burr & Ruth GronquistMark ButcherJames Cannon & Ardith LynchIn memory of Dr. J. Michael CarrollArva ChiuTania ClucasCharles & Geraldine CollinsMarcel ColpMyles Comeau
Matthew & Amy CooperTiffany CorriganJoe Cox & Rachel deTempleLeigh Anne Cox & Don LeistikowGeorge CromerJenny CrossJim & Sue CulleyTom Dale & Barbara CreightonChristopher Darrah & Phyllis BrushJim & Sue DellwoJim & Nancy DeWittDonna DinsmoreJim Dixon & Barbara DayDave & Nancy DreydoppelJames & Margaret DurstMargaret EagletonStuart Edgerton & Joan Dahm EdgertonPaul Ewers & Nicole EisemanVirginia FarmierMary Ann FathauerLottie FleeksPeter & Rena FlintLarry & Betty FlodinBob & Natalie ForshawJoan FranzCharles & Mindy GallagherMario GattoArt & Misha GelvinBruth GeorgeRobert Gerber & Ellen ClarkGreg & Celeste GoeringRhett & Jeannette GordaAnya GoropashnayaDon & Carolyn GrayMary GreeneLoda GriffethGwendolyn GruenigScott & Linda GrundyJim & Susie HackettR. Poke HaffnerJim Hage & Grace FerreiraJohn Hagey & Sonia MazurekJim & Barb HameisterDon Hampton & Anne Ruggles
Ray Hander & Carol McIntyreKarl & Nancy HannemanKeith & Carolyn HannemanArt & Celeste HansenJoe Hardenbrook & Anna SorensenChick HartmanChris & Heather HartmanMerritt Helfferich & April CrosbyBob Herring & Kimberly MukavetzRichard & Marie HessGreg & Beverly HigdonLarry Hintz & Walkie CharlesKelly & Katie HoffmanMichael Hostina & Barbara SantoraVince & Helen HowardDan & Veronica HudsonRon Huffman & Vicky BiondiCharles Hunt & Nancy BayerBill & Edie HusbyRon InouyeTony Jackson & Linda FrainiDavid James & Karen JensenEric Johansen & Leone HatchJim & Mary JohnsenGalen & Karen JohnsonJeremy Johnson & Will HaightMonte JordanGlenn, Mary Beth, & Colin JudayJan Julian & Laura BerkowitzLarry Kaplan & Jan DaweTerese KapturGinny KawasakiDon KielyChris & Nancy KilgoreNaomi KingKaren KissZin KittredgeKen Kokjer & Nikki KinnePaul KrejciBill & Jeri KunerthBrendan & Nettie LaBelle-HamerDorothy LaitiTom & Lisette LaneSteve & Jane Lanford
Teresa LantzPatty LargenKen LarimoreCorrine LeistikowJim LewandoskiSherry LewisJon Lindstrom & Janet KiddJessica Lipscomb & Tamica GriffithMary ListonMark & Sharon LockwoodBecky LongMilt Ludington & Megan McCarthyTimothy LudwigSteven & Susan LundgrenWilliam & Joyce LuopaTeresa LyonsJohn & Michelle LysenPatrick Magnuson & Patricia CannonDavid & Mary MangussoLeslie MarkhamPhil & Jackie MartinCharles MasonDavid Maxwell & Heidi KristensonFrank Maxwell & Jeanie ColeJohn & Natalie MayerShane McBurney & Shauna BudgeBeverly McClendon & Kristen DuBoisLaura McColloughRobin & Joy McDougallEd & Laurel McLaughlinRay McPherson & Phyllis SheetsLarry & Stephanie MeathRose Meier & Kevin WinkerHerb & Hilda MelchiorBruce & Janna MillerChris Miller & Angie SchmidtGayle MillerReed & Karen MillerClark & Karen MilneDave Mobraten & Nancy ReaganWilliam & Roxanne MontanoJohn & Kristi MortonNanne Myers & John GimbelMary Ann Nickles
Dana NovakKristin O’BrienGeorgine OlsonSteve & Linda OlsonMoira O’MalleyJoyce OuttenLewis Overton & Joan SoutarKathleen PearseLinda PearsonJerry Perisho & Lin YuDianne PorterDolores PowellMike Powers & Teri SpiresLara RamboLorrie ReaPaul & Neva RenschenRoselynn RessaAndy Reynolds & Wendy WarnickTony & Janet RichardsonTyson & Debra RinioJeff & Sheri RoachDanny & Paula RobinetteJuan & Beatriz RoedererBrian Rogers & Sherry ModrowDennis Rogers & Ken McFarlandCarl Roland & Jacqueline D’AuriaBarbara RothrockArtem & Natasha RuppertKen Russell & Laurel DevaneyMaureen SchaakeNicole SchickScott Schuttner & Glynn HoenerMike & Evelyn SfragaBarry & Karen ShanerChristene SheridanWendell & Judy ShifflerJames ShillShelly ShowalterFrida ShroyerPatti SkondovitchLynn & Montie SlusherBill & Doreen SmithThomas & Judy Rae SmithWally Smith & Patty Dyer-Smith
Nancy SmoyerJeanne SneddonLisa SporlederDennis Stephens & June Pinnell-StephensMichael Stephens & Darleen MasiakPeter SternKathi StevensNicole StewartScott & Cherie StihlerJudith StoopAl & Ruth StorvickCynthia StragierAmythe StrobellBetty StroupMark & Joni StumpeVal Stuve & Valerie AmarillasSusan SugaiMichael & Leslie SwensonBarbara, Hannah, & Joe TallanJohn & Sharon TaylorPat & Paul TaylorMaria TerchGene Therriault & Jo KuchleJeannette TherriaultEmily ThielkeMartha ThomasDon & Judie TriplehornPat TurnerDavid & Virginia ValentineMark VallarinoStuart & Carol Ann VarnerSkip & Mary ViaNancy VialeMarit VickBill WardRobert Weeden & Claudia MarkhamMike & Annie WenstrupCindy WentworthGary Westcott & Karen StombergDiane WhiffenEllen WhitcherKen Whitten & Mary ZalarSteve Willford & Judy ZachariusJosie Wooding
Chris & Jane ZimmermanGuy & Margaret Zody
CORPORATE DONORSAdvance PrintingAdvantage Alaska RealtyAlaska AirlinesAlpine LodgeAlyeska Pipeline Service CompanyArctic Slope Regional CorporationBill Stroecker FoundationBirchwood HomesBPCaring Bridges Assisted Living HomesCHET-FMChuck Lemke & Phyllis PendergrastConocoPhillipsCook & Haugeberg, LLCDesign AlaskaDoyon UtilitiesEquinox Physical TherapyERA AlaskaFairbanks Cancer Care PhysiciansFairbanks Memorial HospitalFairbanks Summer Arts FestivalFeniks & Company, LLC5th Avenue Design & Graphics, Inc.FirstGivingFlint Hills ResourcesFountainhead DevelopmentFred Meyer/KrogerGazewood & Weiner PCGreat NorthwestHoliday Inn ExpressHot Licks Homemade Ice CreamKFXF-TVKinross Fort Knox Gold MineKoru ConsultingKTVF-TVKUAC-FMKXD-TVLend Lease (US) Community FundLithia of FairbanksMartin Engineering
Mt. McKinley BankNeumuth AdvertisingNorthern Alaska Tour CompanyPetroStarProfessional Growth SystemsRotary Club of FairbanksSophie Station HotelSound Reinforcement SpecialistsTanana Valley Television & RadioTotem Ocean Trailer ExpressUnited Way of the Tanana ValleyWells FargoWentz OrthodonticsWestmark Fairbanks Hotel & Conference Center
GRANTS & FOUNDATIONSAlaska State Council on the ArtsFairbanks Arts Association/City of Fairbanks Bed Tax Re-grantGVEA, Good ¢entsNational Endowment for the ArtsRasmuson FoundationUsibelli FoundationWESTAF
2013- 2014 SEASON BOARDToni AbbeyCori AnthonySuzanne BishopDoug BraddockBarb HameisterCeleste HansenJeremy JohnsonPaul KrejciBill KunerthChuck LemkeSherry ModrowMike PowersNicole StewartAnnie Wenstrup
FOR THIS SEASON, the Fairbanks Concert Association experienced a lot of firsts. Going bigger, doing better, and seeing more people experience a FCA show were all part of making this season one of FCA’s best. But the significance of these firsts is in the details.
The diversity in artist choice is a part of what defines the Fairbanks Concert Association as an organization. We were pleased to see the extraordinary reception of not only our big name performers, but for artists and groups that were not as well known. Several months
after the California Guitar Trio and the Montreal Guitar Trio performed in Fairbanks, FCA is still receiving comments on their outstanding performance. Along with that outstanding performance came a first for the Guitar Trios—they sold more CDs in Fairbanks than they’ve sold in any other venue they’ve played! And a first for the Fairbanks Concert Association— a record number of CD sales during the Lunasa performance. These CD sales ensure a lasting impression of the performers on the Fairbanks community.
SHOW STORIES
THE FAIRBANKS CONCERT ASSOCIATION received a generous donation to create a living document that would firmly align FCA with the needs and interests of the Fairbanks community and Interior Alaska in regards to performing arts available throughout the region. This donation was matched by Strategic Growth Systems, a professional management consulting firm and the Fairbanks Concert Association now has a dynamic strategic plan to serve the organization’s vision in planning for future capacity and success.
The Fairbanks Concert Association uses the dynamic plan to ensure a steady course in providing the Interior and partnering communities with performances that enhance the quality of life in the region and meet the goals of FCA’s mission. Through audience development, education and community outreach, and fiscal stability, the Fairbanks Concert Association can accurately plan for future success.
The Fairbanks Concert Association was able
to bring over 30 events to Interior Alaska for the 2013 – 2014 season. These included 10 concerts, 9 guest artists, 5 rural outreach performances, 4 school performances, and 2 workshops. Fully committed to enhancing and increasing the experiences that the community has available, FCA also coordinated and oversaw residencies at West Valley High School and the Fairbanks Youth Facility, performances at the Pioneer Home and Denali Center, and a series of concerts made available to bush communities through public radio.
The plan is a living document, used on a daily basis which allows for a targeted and feasible approach to serving our patrons both on and off stage. The initiatives and improvement projects in the plan insure that FCA plans for the future and continues to make a difference in the community we serve.
DYNAMIC PLAN
The Fairbanks Concert Association has a dedicated and enthusiastic audience for their rural run out programs. Among this group are the residents of Healy, Alaska. This year, Healy had reason to celebrate—the hard work of the Healy Tech Team garnered award recognition and enhanced learning opportunities for the young team.
Throughout the season, the Healy Tech Team was able to learn new skills being part of large productions with intense and diverse logistics. For their efforts the team was awarded a Mayor’s
Award and will now receive school credit for participating on the team. The Fairbanks Concert Association is extremely proud to be a part of facilitating education opportunities within the performing arts for the community’s youth. (The Healy Tech Team not only contributed to the success of 2013—2014 Fairbanks Concert Association season—they donated 80 hours of time to the 2014 Arctic Winter Games.)
OUR DONORS
LEFT TO RIGHT: THE
AWARD-WINNING HEALY
TECH TEAM VISITING WITH
MARTIN SHORT, LUNASA
TALKING WITH FANS IN
LINES WAITING TO GET A
CD AND, THE HOT CLUB IN
COWTOWN PERFORMING
FOR THE LOCAL CROWD IN
HEALY, AK.
OUR VISIONH Buzz in the community about the performances
H FCA is seen as essential to the quality of life in Fairbanks
H Our presence is valued by the community & catalytic in the arts community
H Recognized destination for artists
H Remain economically viable & increase our resources to accomplish our goals
H Sold out performances
H Successfully taking risks with existing performances & innovative new performances
H In addition to serving existing audience groups we are attracting the 20-35 year olds for life time engagement (artist & venue)
H Our organization is building community
14%Individual Donations
14%Corporate/Business Contributions
12%In-Kind Income
10%Grant Income & Other Contributions (run outs)50%
Earned Income
FAIRBANKS CONCERT ASSOCIATION
2013 / 2014 INCOME SOURCES
OUR FCA 2013 - 2014 BUDGET WAS $557,385
OUR FINAL INCOME WAS 549,259.56 (98.54%)
OUR FINAL EXPENSE WAS 548,291.86 (98.37%)
Final Income $549,259.56
98.54% 98.37%