19 hr weekend: preffered employer
TRANSCRIPT
![Page 1: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/1.jpg)
XIX HR WeekendДа изградиш имидж на предпочитан работодател
Sunday, June 23, 13
![Page 2: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/2.jpg)
Планът за действие1. Страхът от промяната2. Какво търсят специалистите преди да
смянят компанията си?3. Как да създадете (онлайн) имидж на
предпочитан работодател, за да привлечете талантите?
4. Как да интегрирате социалните мрежи в корпоративната си комуникация и присъствие?
5. Как да управлявате (онлайн) имиджа си като работодател?
XIX HR Weekend
Sunday, June 23, 13
![Page 3: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/3.jpg)
Страхът на исландците или “Какво мислят хората за теб?”
XIX HR Weekend
Sunday, June 23, 13
![Page 4: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/4.jpg)
“Хората обикновено са привързани като паяжини към старите си идеи, не само от страх към непознатото, а и защото старата идея е част от дадена система на мисълта - всяка част поддържа друга и попаднеш ли веднъж вътре не можеш да избягаш”
Тиодор Зелдин
XIX HR Weekend
Sunday, June 23, 13
![Page 5: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/5.jpg)
1/3 от живота на човек преминава в
работа!
Sunday, June 23, 13
![Page 6: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/6.jpg)
• Kelly Global Workforce Index
XIX HR Weekend
Sunday, June 23, 13
![Page 7: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/7.jpg)
• Kelly Global Workforce Index
XIX HR Weekend
Sunday, June 23, 13
![Page 8: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/8.jpg)
_ бонусите и компенсаците са лимитирани
_ квалифицираните кадри не са достатъчно, а стресът в офисите се повишава
_ служителите се нуждаят от ПРИЧИНА, за да останат
XIX HR Weekend
Sunday, June 23, 13
![Page 9: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/9.jpg)
офис & месторабота
Sunday, June 23, 13
![Page 10: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/10.jpg)
Преди 10 години социалните мрежи не съществуваха ...
XIX HR Weekend
Sunday, June 23, 13
![Page 11: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/11.jpg)
... много от текущите професии не съществуваха изобщо!
XIX HR Weekend
Sunday, June 23, 13
![Page 12: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/12.jpg)
Това промени пазара на труда ...
XIX HR Weekend
Sunday, June 23, 13
![Page 13: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/13.jpg)
... правейки го прозрачен!
XIX HR Weekend
Sunday, June 23, 13
![Page 14: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/14.jpg)
Красивите бизнес сгради и луксозни офиси
XIX HR Weekend
Sunday, June 23, 13
![Page 15: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/15.jpg)
Бяха заменени от хора, които работят от всички краища на света
XIX HR Weekend
Sunday, June 23, 13
![Page 16: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/16.jpg)
... няма ограничение на време, място и локация
XIX HR Weekend
Sunday, June 23, 13
![Page 17: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/17.jpg)
... понякога дори не е нужно да познавате човека отсреща!
XIX HR Weekend
Sunday, June 23, 13
![Page 18: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/18.jpg)
създавайте виртуални екипи
XIX HR Weekend
Sunday, June 23, 13
![Page 19: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/19.jpg)
Комуникациите днес са плоски
XIX HR Weekend
Sunday, June 23, 13
![Page 20: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/20.jpg)
Комуникациите днес са плоски
бизнесът
XIX HR Weekend
Sunday, June 23, 13
![Page 21: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/21.jpg)
Конкуренцията за работните места не е ограничена до местожителството
XIX HR Weekend
Sunday, June 23, 13
![Page 22: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/22.jpg)
... и това важи не само за служителите!
XIX HR Weekend
Sunday, June 23, 13
![Page 23: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/23.jpg)
Смисълът на корпоративните ценности и дух
XIX HR Weekend
Sunday, June 23, 13
![Page 24: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/24.jpg)
Посланието?
Sunday, June 23, 13
![Page 25: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/25.jpg)
ранно пазарно навлизане = премиални цени, бързината е
ключова
високи разходи за придобиване на клиенти -
борбата е за по-голям пазарен дял
високите фиксирани разходи водят до необходимост за
пълноценното натоварване на платформата
битка за таланти - фокус върху служителя битката е за обхват битката е за мащаб
продуктът е в центъра на комуникацията - къса
дистанция с потребителите - SoMe, блогове, събития,
sampling
фокусът на компанията са клиентите
фокусът е върху оптимизацията на себестойността
проактивни, рано приемащи, комуникативни - очакват високо заплащане
умение за съпреживяване, фокус върху детайла, стратегическо мислене
трябва да издържат на натоварване и стрес, ниско заплащане допълнени от
социални пакети
Иновативни компанииУправление взаимоотношенията
с клиенти
икономика
Управление на платформа
култура
комуникация
служители
Sunday, June 23, 13
![Page 26: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/26.jpg)
гъвкавост (работно време & ангажименти)
Sunday, June 23, 13
![Page 27: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/27.jpg)
on demandSunday, June 23, 13
![Page 28: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/28.jpg)
репутация на марката
Sunday, June 23, 13
![Page 29: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/29.jpg)
изграждайте връзкивместо да наемате постоянно нови хора
Sunday, June 23, 13
![Page 30: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/30.jpg)
Sunday, June 23, 13
![Page 31: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/31.jpg)
бъдете режисьор на бизнесаSunday, June 23, 13
![Page 32: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/32.jpg)
открийте талантите за своя проектSunday, June 23, 13
![Page 33: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/33.jpg)
как?
Sunday, June 23, 13
![Page 34: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/34.jpg)
впечатление - усещане - емоция - действие
XIX HR Weekend
Sunday, June 23, 13
![Page 35: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/35.jpg)
_ процесът по подбор_ обявени работни позиции_ заплати_ корпоративна политика (мениджмънт)_ комуникация_ корпоративен имидж
Кое?
Sunday, June 23, 13
![Page 36: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/36.jpg)
къде сте вие?
Sunday, June 23, 13
![Page 37: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/37.jpg)
как да изградите своя имидж?
Sunday, June 23, 13
![Page 38: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/38.jpg)
как да изградите своя имидж?подобрите
Sunday, June 23, 13
![Page 39: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/39.jpg)
общувайте
носете посланието на бранда и работете в тясно сътрудничество с маркетинга
own media - earned media - paid media
Sunday, June 23, 13
![Page 40: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/40.jpg)
Бранд комуникацията не е приоритет само на маркетинга
XIX HR Weekend
Sunday, June 23, 13
![Page 41: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/41.jpg)
XIX HR Weekend
Sunday, June 23, 13
![Page 42: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/42.jpg)
бъдете прозрачни
разказвайте без емоции за “хубавите” неща, които правите в компанията - за екипа си - за подбора - за мениджмънта
Sunday, June 23, 13
![Page 43: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/43.jpg)
Видеото предава ЕМОЦИИ!
Sunday, June 23, 13
![Page 44: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/44.jpg)
демонстрирайте
използвайте видео
успешните компании са тези, които добавят стойност към продуктите си
Sunday, June 23, 13
![Page 45: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/45.jpg)
http://www.youtube.com/watch?v=NyfSMnMBGiM
Sunday, June 23, 13
![Page 46: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/46.jpg)
споделяйте
открито и приятелски - не recrut-вайте 24/7
Sunday, June 23, 13
![Page 47: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/47.jpg)
EARNED MEDIA
XIX HR Weekend
Sunday, June 23, 13
![Page 48: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/48.jpg)
питайтев социалните мрежи - на събития - по улиците - по време на интервю
Sunday, June 23, 13
![Page 49: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/49.jpg)
излезте от офиса
Sunday, June 23, 13
![Page 50: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/50.jpg)
Хората обичат да комуникират с хора!
XIX HR Weekend
Sunday, June 23, 13
![Page 51: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/51.jpg)
brand awarenessизградете
разпознаваемост на марката
Sunday, June 23, 13
![Page 52: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/52.jpg)
брандингът не е функция само на маркетинга,брандингът е корпоративна отговорност
Sunday, June 23, 13
![Page 53: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/53.jpg)
разбирането за брандинг засяга цялата организация
посланието трябва да е идентично на
всички нива и слоеве - онлайн и
офлайн
Sunday, June 23, 13
![Page 54: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/54.jpg)
Уникалност
Sunday, June 23, 13
![Page 55: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/55.jpg)
Първият контакт с бранда трябва да бъде запомнен!
XIX HR Weekend
Sunday, June 23, 13
![Page 56: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/56.jpg)
Мислили ли сте за игри?
https://www.facebook.com/www.ariana.bg/app_540122342696219
XIX HR Weekend
Sunday, June 23, 13
![Page 57: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/57.jpg)
Фокус на посланието
Sunday, June 23, 13
![Page 58: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/58.jpg)
XIX HR Weekend
Sunday, June 23, 13
![Page 59: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/59.jpg)
Устойчивост & Доверие
“Единственото по-лошо нещо от това да не обещаеш нищо е да обещаеш и да нарушиш
обещанието си.”Скот Дейвис, Brandweek
Sunday, June 23, 13
![Page 60: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/60.jpg)
Цел #1: ЛОЯЛНОСТ
Sunday, June 23, 13
![Page 61: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/61.jpg)
лоялносттакъм
компанията
прави служителите щастливиувеличава приходитете препоръчват свои приятели
Sunday, June 23, 13
![Page 62: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/62.jpg)
как социалните мрежи спомагат да изграждане на лоялността?
как да се позиционираме?
как да привлечем най-добрите експерти?
следва .....Sunday, June 23, 13
![Page 63: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/63.jpg)
Twitter @IvAtanasova
Facebook.com/ivelina.atanasova
LinkedIn: ivelinaatanasova
Ivelina Аtanasova Entrepreneur | Digital marketing
IVELINA ATANASOVAEntrepreneur | Digital marketing & PR | Business Development
Sunday, June 23, 13
![Page 64: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/64.jpg)
Twitter @IvAtanasova
Facebook.com/ivelina.atanasova
LinkedIn: ivelinaatanasova
Ivelina Аtanasova Entrepreneur | Digital marketing
IVELINA ATANASOVAEntrepreneur | Digital marketing & PR | Business Development
Sunday, June 23, 13
![Page 65: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/65.jpg)
Twitter @IvAtanasova
Facebook.com/ivelina.atanasova
LinkedIn: ivelinaatanasova
Ivelina Аtanasova Entrepreneur | Digital marketing
IVELINA ATANASOVAEntrepreneur | Digital marketing & PR | Business Development
Sunday, June 23, 13
![Page 66: 19 HR Weekend: Preffered Employer](https://reader034.vdocuments.mx/reader034/viewer/2022052601/558bb7cfd8b42aa0628b45ec/html5/thumbnails/66.jpg)
Sunday, June 23, 13