1895 Logo system & styleguide

Introduction to who we are...

We are the official fanclub of the Belgian Red Devils. Under custody of the Official Fanfederation and in association with the KBVB.

We bring all Red Devil Fans together in one club.

the general logo

The logoform in itself should be treated as one unit. The proportion and spacing of the elements should not be altered in any way.

logoprogress

out with the old...

...in with the new

Lettertype staat los van alle andere

branding van KBVB

Opbouw is chaotisch:te veel elementen en te veel detail

Basislogo moet behouden blijven maar

in line gebracht worden met Belgian Red Devils Slechte cadrage &

te zwaar zwart blok

the new logo is:- in line with the BRD logo in color and type- slightly grunge- simplified

logoprogress

black onwhite

white onblack

small dimensions

logo isolation

logo usage

use coloured backgrounds on which parts of the logo disappear

use smooshy dropshadows

do not...

use the logo on photos when the contrast is sufficient

YoU CAn...

PleAse do not AbUse the logo.

Do not change the relative size of elements.

Do not change element position

Do not stretch or distort the logo

Do not change fonts or color

Graphic elementLike in the KBVB brand we extract a piece of the logoshape to use as a graphical support throughout the Club-brand.

extracted element

Colors

The official logo colors are pms Black, pms Process Yellow and pms 485C.

These colors should be used whenever possible. For 4-color publications thereis a cmyk version of the logo that replicates in process inks.

Note: pms colors will print differently oncoated paper than on uncoated paper. Be sureto view uncoated pms swatches when printingon uncoated papers and coated pms swatcheswhen printing on coated papers.

Pantone BlackCC0-M0-Y0-K100R0-G0-B0# 000000

Pantone Process YellowC0-M0-Y100-K0R255-G242-B0# fff200

Pantone 485CC0-M100-Y91-K0R237-G28-B46#ed1c2e

Pantone Cool Gray 4CC0-M0-Y0-K30R188-G189-B192# bcbdc0

Pantone 457CC3-M19-Y100-K28R187-G155-B13# bb9b0d

Cassanet BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

Cassanet RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

primary typeface

typefaces

Two type families have been chosen as 1895 typefaces — Cassanet as a link with the KBVB brand and PT Serif as a secondary.

Pt serif RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

Pt serif ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

Pt serif boldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMnoPQRStUVWXYZ1234567890 @ .,?!/&+

secondary typeface

LOREM IPSUM DOLOR SIT AMET ADIPISICING SED ELIT.Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque unde omnis iste ipsam voluptatem.

Sed ut perspiciatis unde omnis iste natus error sit vo-luptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit asperna-tur aut odit aut fugit, sed quia consequuntur magni do-lores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Font pairing

applications

stationary letterhead

Beste,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam at risus lorem. Ut a blandit sem. Quisque ut dapibus

purus. Vestibulum accumsan, purus id sagittis dignissim, arcu nunc dapibus turpis, id convallis libero orci vel purus. Sed

facilisis sollicitudin sapien, vel consectetur dolor suscipit ut. Pellentesque quis lectus metus, eget vulputate libero.

Etiam in hendrerit libero. Vivamus orci est, commodo a lobortis sed, bibendum nec urna. Praesent felis tortor, ullam-

corper id commodo sit amet, blandit aliquet neque. Cras convallis, sem convallis interdum blandit, eros nulla laoreet

lectus, ac malesuada ligula purus non arcu. Sed molestie lectus in sapien condimentum hendrerit. Phasellus auctor

nibh et est faucibus id dictum nibh fermentum.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec sagittis, mauris feugiat

laoreet sagittis, felis lectus lobortis lorem, a iaculis leo erat sit amet felis. Donec dapibus ante nec nulla placerat pellen-

tesque. Maecenas ante dui, porta id faucibus ut, posuere quis massa. Donec non consectetur quam. Nam eget nulla quis

metus semper tristique tempus convallis odio. Donec metus lorem, scelerisque sed adipiscing vitae, convallis vel nulla.

Ut sagittis sapien quis ante volutpat pulvinar. Fusce eget velit arcu. Vivamus lobortis, sapien non ultricies sagittis,

lectus lorem auctor urna, non eleifend ipsum elit et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Met de meeste hoogachting,

Pieter Maenhout

Av. Houba De Strooperlaan 145 / Bruxelles 1020 Brussel

stationary cards

a part of the logoshape is magnified and used as a graphic element

kleur op snee: geel loopt door op zijkant OF wit en geel papier worden verlijmd

stationary enveloppe & groetenkaartje

CLUB 1895 Av. Houba De Strooperlaan 145 / Bruxelles 1020 Brussel

email signature

Pieter MaenhoutInternal Communication Managermobile: +32 489 91 53 76tel: +32 218 001 874

Beste,

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolo-remque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Mvg,

Flags

giftbag

The giftbag has the sporty appearance of a dufflebag

Pencils

Usb-stick

The memorystick is portable like a bracelet.Ideal for those people constantly on the move.

twitterbackground

YoutubeChannel

newsletter

SPICIATIS UTQUE QUIDiste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas

natus error sit

Iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt expli-cabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia

UT PERSPICIATIS UNDE OMNISiste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo in-ventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni

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