180dc middlebury- uwac redacted report

UnitedWayofAddisonCountyFinalReportCompletionDate:7March2016

ThisreporthasbeenpreparedforUWACinresponsetotheprojectbriefandongoing

consultations.

It is the result of work conducted by the following student consultants from 180

DegreesConsultinginfromOctober2015toMarch2016:

MadeleineRaber

ThilanTudor

Jin-MiSohn

VeronicaEstudilloVelasco

JigarBhakta

DuncanPiper

Ifyouhaveanyquestions,pleasedonothesitate tocontactProfessorPeterMatthews

(officialadvisor)[email protected]

About180DegreesConsulting

180 Degrees is an international student consultancy that works with growing non-

profits,helpingthemachieveagreatersocial impact.Theorganizationcurrentlyhasa

globalfootprintwithbranchesinover20universities,covering5continents.

180Degreesbridgesthegapbetweenanunmetdemandbynot-forprofitorganisations

forsociallyinnovativeandcost-effectiveprofessionalservices,andasupplyoftertiary

studentswhoarepassionateaboutanddesiretomakeasocialdifferencethroughthe

application of their education and skills. In doing so, 180 Degrees enables these

organisations to create a significant and tangible social impact. Not-for-profit

organisations are empowered through the provision of custom solutions to systemic

problems. Simultaneously, students are given the opportunity to contribute

meaningfully to their communities, apply their university studies in a practical

environment and develop valuable life skills.

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TABLEOFCONTENTS1.0:ExecutiveSummary 3-4 1.1OverviewofUnitedWayofAddisonCounty 3 1.2TheProjectBrief 3 1.3OverviewofInsights&Recommendations 42.0:ExistingVolunteerParticipationandEngagement 5-14 2.1Recommendations 6 2.1.1Developvolunteercommunicationscontentthatisversatile 6

acrossthediverseUWACvolunteerbase 2.1.2Implementvolunteermanagementtrackingsoftwareto 9

increaseretentionandparticipation 2.1.3Developaunifiedvolunteerengagementstrategythattargets 11

UWAC’scriticalMillennialandGenerationXvolunteers3.0:Participation:NewVolunteerAcquisition 15-20 3.1Recommendations 16 3.1.1PartnerwithMiddleburyCenterforCareersandInternships 16

ToCreateOfficialStudentInternshipOpportunities 3.1.2ConsiderForming(a)StudentPosition(s)OntheUnited 18

WayofAddisonCountyBoard 3.1.3EncouragetheInitiativeToStartaUnitedWayofAddison 19

CountyStudentOrganizationonCampuses 3.1.4EngageaGreaterAmountofSportsTeamsatMiddlebury 20

UnionHighSchoolandMiddleburyCollegethroughStudent-AthleteLiaisons

4.0:Visibility 21-28 4.1Recommendations 22 4.1.1IncreasePartnerOrganizationVisibilityOnline 22 4.1.2ExpandSocialmediapresence 25 4.1.3EstablishAnnualEventswithMiddleburyCollege 285.0:ExistingIndividualsDonorBase 29-33 5.1Recommendations 30 5.1.1IdentifyingandAnalyzingCurrentDonorBase 30

5.1.2MaintaininganExistingRelationship 316.0:ExistingCorporateDonorBase 34-41 6.1Recommendations 35 6.1.1DevelopCorporateSponsorshipProgramofCurrent 35 UnitedWayEvents 6.1.2IncreasethePresenceofSponsorsontheUWACWebsite 38 7.0:AcquiringCollegeStudentDonors 42-47 7.1Recommendations 42

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7.1.1StrengthenOnlinePresenceThroughMessageSimplification 42 7.1.2IncreaseDonationsthroughInteractiveSocialMediaTools 458.0:AcquisitionsofHighSchoolandHighSchoolFamilyDonors 48-54 8.1Recommendations 48 8.1.1AnnualSchoolFacilitatedParentDonations 48 8.1.2FundraisingatHighSchoolSportingEvents 519.0:References 55-56

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9:0REFERENCESAmnestyUSA.(n.d.).Infographicsforcharities&nonprofits:Here,there,everywhere!

RetrievedMarch3,2016,fromhttps://charityvillage.com/content.aspx?topic=Infographics_for_charities_nonprofits_Here_there_everywhere

Avalos,J.,Sax,L.J.,&Astin,A.W.(1999).Long-TermEffectsofVolunteerismDuringthe

UndergraduateYears.TheReviewofHigherEducation,22(2),187–202.Barry,F.(2014,January6).12SuperSimple(butEffective)DonorRetentionTipsfrom

NonprofitFundraisingExperts|npENGAGE.RetrievedMarch07,2016,fromhttp://npengage.com/nonprofit-fundraising/12-donor-retention-tips-from-nonprofit-fundraising-experts/

BureauofLaborStatistics.(2016,February25).VolunteeringintheUnitedStates,2015.

RetrievedMarch3,2016,fromhttp://www.bls.gov/news.release/volun.nr0.htmDeloitteVolunteerIMPACTResearch|DeloitteUS|Citizenship.(n.d.).RetrievedMarch

1,2016,fromhttp://www2.deloitte.com/us/en/pages/aboutdeloitte/articles/citizenship-deloitte-volunteer-impact-research.html

EmployerPortal|Middlebury.(n.d.).RetrievedMarch72016,from

http://www.middlebury.edu/studentlife/cci/employers/hiring/csmFarmer,S.M.,&Fedor,D.B.(1999).VolunteerParticipationandWithdrawal.Nonprofit

ManagementandLeadership,9(4),349–368.Feldman,D.,Wall,M.,Hosea,J.,Banker,L.,&Ponce,J.(2015).The2015Millennial

ImpactReport.Retrievedfromhttp://www.themillennialimpact.com/files/2015/07/2015-MillennialImpactReport.pdf

Gardner,Meryl,&PhilipSheryl(1988).SponsorshipsandSmallBusinesses.Retrieved

March5,2016.Garner,J.T.,&Garner,L.T.(2010).VolunteeringanOpinion:OrganizationalVoiceand

VolunteerRetentioninNonprofitOrganizations.NonprofitandVoluntarySectorQuarterly.

Facebook,Inc.HowdoIaddacall-to-actionbuttontomyPage?HelpCenter.(2016).

RetrievedMarch7,2016,fromhttps://www.facebook.com/business/help/312169205649942

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FoundationCenter.EstablishingANonprofitOrganization,MissionandVision.(2016).RetrievedMarch7,2016,fromhttp://foundationcenter.org/getstarted/tutorials/establish/statements.html

Internships|Middlebury.(n.d.).RetrievedMarch52016,from

http://www.middlebury.edu/studentlife/cci/employers/hiring/csm/internships

Menon,S.,&Kahn,B.E.(2001).CorporateSponsorshipsofPhilanthropicActivities:

WhenDOTheyImpactPerceptionofSponsorBrand?RetrievedMarch5,2016.Mowen,J.C.,&Sujan,H.(2005).VolunteerBehavior:AHierarchicalModelApproachfor

InvestigatingItsTraitandFunctionalMotiveAntecedents.JournalofConsumerPsychology,15(2),170–182.

Populationestimates,July1,2015,(V2015).(n.d.).RetrievedMarch3,2016,from

http://www.census.gov/quickfacts/table/PST045215/50OneEachTechnologies.(n.d.).UnitedWayofAddisonCounty.RetrievedMarch5,2016,

fromhttps://www.unitedwayaddisoncounty.org/Sedghi,A.(2012).Charitablegiving-howdoesitdifferbyage?RetrievedMarch7,2016,

fromhttp://www.theguardian.com/news/datablog/2012/sep/25/charitable-giving-generation-gap-age

United,L.(n.d.).CharityNavigator-UnitedWayAddisonCounty.RetrievedMarch5,

2016,fromhttp://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=15544

UnitedWayOfAddisonCounty(@unitedway_ac)•Instagramphotosandvideos.(n.d.).

RetrievedMarch,72016,fromhttps://www.instagram.com/unitedway_ac/UnitedWayWorldwide.(n.d.).RetrievedMarch05,2016,from

https://www.unitedway.org/VermontPolicyAcademyStateProfile.(2012).RetrievedMarch7,2016,from

http://www.aoa.gov/AoA_Programs/HPW/Behavioral/docs2/VermontEpiProfileFinal.pdf

180dc middlebury- uwac redacted report

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