17th sarthak

7/27/2019 17th Sarthak

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SUMMER INTERNSHIP

2013 - 2014

1 Amity Business School, AmityUniversity, Lucknow Campus



Amity Business School, AmityUniversity, Lucknow Campus 2

Competitive analysis of Orient actus air

coolers with other brands

Orient Electricals

Project Guide(s)

1. Industry-Mr. Ravi Prakash

2. Faculty-Dr. Khushboo AgnihotriBy:

Sarthak Shukla

MBA G-B

Batch 2012-14



Objectives

1. Conducting market survey in

Lucknow area for air coolers.

2.To analyze market trend of coolers. 3. Find out market share of various

brand in the segment of coolers.

4. Consumers preferences.




Research Methodology

1. - Primary Data - Exploratory Research


Research Type Exploratory Data source Primary Research instrument Questionnaire Type of question Structured and unstructured Sampling unit Dealers Sampling method Random Contact method Interview



Findings

1. Market Share of Orient Cooler werefound out was 15% .

2. Market share of organized sector is 40%.

3. Dealer preference regarding product .4. Customer preference of different brands.

5. Rating of orient.

6. Market captured by different groups.7. Sales promotion techniques used by

various brand.




Limitations

1. More number of responses can be takenso as to get accurate results.

2. Some outlets didn’t devote proper time

for the survey so some information maybeerror prone.

3. Time constraint was there restricting

further in depth study of the topic.

4. Many dealers delayed the process asthey had to cater the customers and were

reluctant in sharing their data.




Conclusions

1.Market share of coolers in Lucknow ismore of unorganised sector- 60%.

2.Out of the organised sector(40%),

Symphony has maximum share followed byKenstar , and on third position Orient.

3. Symphony & Bajaj have the maximum

range of models available in the market.

4. Consumer prefer coolers with morecapacity within 40 litre to 60 litres.

5. 40% dealers rate Orient as a good brand

. Amity Business School, AmityUniversity, Lucknow Campus 7



Recommendations

1. Decreasing the price.

2. Innovation in technology.

3. Improve after sale service to generate

goodwill.4. Create awareness to dealers about

schemes.

5. Open their individual outlets across

nation.

6. Promotional Strategies like hooking up

with the entertainment industry.

7. Digital marketing to promote product via Amity Business School, AmityUniversity, Lucknow Campus 8



THANK YOU


17th sarthak

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