175th anniversary guide - queen's university the impact of our brand is measured by what people know

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  • 1 7 5 T H A N N I V E R S A R Y G U I D E

    F E B R UA RY 2 0 1 5 V.1 .0

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 2

    P R I N C I PA L ’ S M E S S A G E

    A strong visual identity plays an important role in shaping the image of the university. Each time Queen’s communicates with its audiences, we have an opportunity to communicate our unique character, mission and values. When a brand is easily and consistently recognizable it strengthens public awareness. The synergy created with visual consistency across faculties, departments and programs builds awareness and profile for Queen’s, and as the university’s visibility and profile grows, every program benefits.

    The impact of our brand is measured by what people know about us, how they feel about us, and how readily they recognize Queen’s and identify with us as an institution that matters. By following these guidelines you are protecting one of our most valuable assets – our brand image.

    The Board of Trustees endorsed Queen’s current Visual Identity Standards in May 2000. Since then the Queen’s trademarked logo has been a part of our publications and communications to global audiences. This updated guide outlines the requirements for logo use and how it can be customized for departments and units. All campus groups responsible for the production of both print and electronic communications produced by or for the university are expected to apply these standards correctly. If you have any questions about applying the visual standards, or the correct use of logos and tag lines, please consult with the Department of Marketing and Communications before moving forward.

    I know we all share an immense pride in this institution – its past, present and its future. Our rich history reflects an overwhelming unity in our traditions and in our expression of spirit. This sense of “oneness” can have a powerful impact on our brand recognition through consistent application of the Queen’s visual identity.

    Thank you for your support as we work together to strengthen the Queen’s identity.

    Daniel Woolf Principal and Vice-Chancellor

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 3

    T H E 1 7 5 T H A N N I V E R S A R Y G R A P H I C

    The Queen’s 175th graphic appears below. This is the primary application of the graphic.

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 4

    H O R I Z O N TA L O R I E N TAT I O N

    V E R T I C A L O R I E N TAT I O N

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 5

    S I Z E R E S T R I C T I O N S

    For printed materials, the 175th graphic must never be smaller than 1/2” across the smallest axis. For digital use, the 175th graphic must never be smaller than 45 pixels across the smallest axis.

    Minimum 1/2” (3p)

    Minimum 45px

    Minimum 1/2” (3p)

    Minimum 45px

    print

    digital

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 6

    P R O P O R T I O N S

    It is essential to maintain the 175th graphic’s visual integrity by maintaining consistency of graphic proportion. A standard proportional balance ensures that no matter the overall size or application of the graphic, it always appears correct and consistent.

    X

    3X

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 7

    T H E 1 7 5 T H A N N I V E R S A R Y G R A P H I C W I T H T H E Q U E E N ’ S L O G O

    The 175th Anniversary graphic has been designed to complement the Queen’s logo and should be used in conjunction with the university logo.

    marketing, university relations

    Fleming Hall, Stewart-Pollock Wing Fourth Floor 78 Fifth Field Company Lane Queen’s University Kingston, Ontario Canada k7l 3n6 Tel 613.533.2035 Fax 613.533.6652 www.queensu.ca

    Please take a moment to give us your moments!

    To recognize Queen’s 175th Anniversary in 2016-17 and celebrate its unique legacy, we are collecting 175-plus “moments” of historic significance since Queen’s began in 1841. We seek a diverse range of moments involving events, people, ideas and locations. You do not have to have lived through them, but appreciate them as significant to Queen’s evolution.

    Please provide a brief description, including the time period or date.

    Your name and class (if applicable): 

    If you prefer, you may email your moments to qu175@queensu.ca or mail this card to 175 Moments Project University Relations (Marketing) Fleming Hall, Stewart-Pollock Wing, Room 401 Queen’s University Kingston, ON k7l 3n6

    queensu.ca/connect/175

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 8

    T H E 1 7 5 T H A N N I V E R S A R Y G R A P H I C – S TA N D A L O N E G R A P H I C

    We encourage you to use the 175th graphic with the Queen’s logo. In the rare instances where the graphic must be used alone, merchandise, for example, the 175th graphic that includes “Queen’s” is to be used.

  • Click to edit Master styles

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    marketing, university relations

    Fleming Hall, Stewart-Pollock Wing Fourth Floor 78 Fifth Field Company Lane Queen’s University Kingston, Ontario Canada k7l 3n6 Tel 613.533.2035 Fax 613.533.6652 www.queensu.ca

    Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 9

    E X A M P L E S

    department of marketing and communications,

    Fleming Hall, Stewart-Pollock Wing Queen’s University Kingston, Ontario, Canada k7l 3n6 Tel 613 533-2035 ext 12345 Fax 613 533-6652 name@queensu.ca www.queensu.ca

    First Last Title

    letterhead

    business card - back

    business card - front

    PowerPoint

    Click to edit Master styles

    Click to edit Master styles • Second level

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    web banner

    email signature

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H A N N I V E R S A R Y G R A P H I C S G U I D E

    Need any additional information? Visit Queen’s University Marketing web site at www.queensu.ca/identity or call 613.533.2035 10

    1 7 5 T H G R A P H I C C O LO U R S

    The colours used to reproduce the 175th graphic in print and online are listed below.

    PRINT DIGITAL

    Pantone CMYK RGB HTML

    n Pantone 187 5C 100M 71Y 22K 157R 25G 57B 9d1939 n Pantone 124 0C 27M 100Y 0K 238R 189G 49B eebd31 n Pantone 295 100C 68M 8Y 52K 17R 51G 93B 11335d

    Additional colours used

    Standard Queen’s colours

    PRINT DIGITAL

    CMYK RGB HTML

    n 50C 30M 50Y 30K 104R 119G 103B 687767 n 30C 75M 75Y 19K 154R 80G 65B 9a5041 n 0C 60M 85Y 10K 222R 119G 54B de7736

    Format Resolution Colour mode

    Illustrator EPS N/A (scalable) Four-colour process (CMYK)

    Photoshop JPEG 300 ppi RGB (white background)

    Photoshop PNG 300 ppi RGB (transparent background)

    F I L E S

  • Q U E E N ’ S U N I V E R S I T Y 1 7 5 T H