October 2017

Roche Bobois collaborates with Philippe Maidenberg to create ‘Dreamer’s Lounge’ for

Holiday House London

Roche Bobois, the purveyor of French ‘Art de Vivre’, has collaborated with internationally-acclaimed architect, Philippe Maidenberg, to create a ‘Dreamer’s Lounge’ for the first-ever Holiday House London. Holiday House, a celebrated American designer showhouse benefiting breast cancer research, will make its UK debut on 9th November 2017. The exhibition, which celebrates its 10-year anniversary, will bring together 25 leading designers to transform the different rooms of a dedicated house in St John’s Wood. Located in the attic, ‘Dreamer’s Lounge’ has been imagined as a tribute to Supertramp’s legendary frontman, Roger Hodgson. The main vision behind the room was to create a sanctuary where Hodgson would come to relax, write and compose music and most importantly dream. Each piece in the room contributes to the overall concept of this dreamer’s paradise – taking centre stage in this place of inspiration is Roche Bobois’ iconic Mah Jong sofa, which provides the ideal cocoon of comfort and creativity. "Roche Bobois is one of the main actors in the world of the design. Our collaboration on this project felt very natural and easy. Roche Bobois gave me a lot of freedom, but also, the support of a great team. Using the Mah Jong sofa was like a playground to me," explains Philippe Maidenberg.

'Dreamer's Lounge' by Philippe Maidenberg featuring Roche Bobois' Mah Jong

Designed by Hans Hopfer in 1971, the Mah Jong modular sofa system is a signature design of Roche Bobois’ collections. A sofa based on the complete freedom of form and function, the Mah Jong is made up of modular elements that can be combined, aligned or stacked, allowing for infinite options of composition and experimentation.

To complete the design Hodgson’s lyrics have been painted across the walls and floor in a beautiful cloud-like shape. Maidenberg also incorporated leading technology trends such as virtual reality, 3D surfaces, sculptural lighting and an interactive musical experience. Holiday House London will open the doors of two vast houses currently for sale, located in St. John’s Wood, North West London. It will be open 7 days a week, from November 9th - December 10th.

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Press Contact: For all UK press enquiries regarding Roche Bobois please contact Caro Communications: Quitterie Vallet, Account Manager. Martyna Skuratowicz, Account Executive. T: +44(0)20 7713 9388 E: quitterie@carocommunications.com /martyna@carocommunications.com W: www.carocommunications.com @carocomms

'Dreamer's Lounge' by Philippe Maidenberg featuring Roche Bobois' Mah Jong

Notes to Editors: ABOUT ROCHE BOBOIS Founded in Paris in 1961, Roche Bobois is a world leader in furniture design and distribution known for its innovative creations, high quality, European know-how, and French Art de Vivre. Each furniture piece is born from a close collaboration between the brand, international designers, and European artisanal workshops. Through a high level of customization, the brand offers each individual client a personalized approach to interior design. The brand offers two exclusive collections: Les Contemporains, the encompassing contemporary feel of Roche Bobois, brings to life the latest trends in interior design with detailed craftsmanship and creativity; Nouveaux Classiques offers a contemporary take on classic designs with reinterpretations of period style. As a true testimony to its dynamism and very much in Sync with the fashion world, Roche Bobois launches an exclusive new collection every 6 months. Roche Bobois currently has over 250 showrooms in 55 countries worldwide, of which 27 are located in the U.S. As the brand continues to grow with an average of one store opening every month worldwide, a new showroom is set to open in Miami’s Design District in the spring of 2017. Thanks to a long-established network of European manufacturers and fruitful relationships with renowned designers, the brand has risen to the challenges of achieving an international presence and remains at the forefront of its industry. www.rochebobois.com ABOUT PHILIPPE MAIDENBERG Architect Philippe Maidenberg, is a master of innovative design and one of France’s most recognizable architects for hospitality. Each of his projects brings to life a unique perspective of theme and style inspired by Philippe's own passions, memories, music, and dreams. He is one of the most recognizable architects in Paris, having designed more than 45 hotels in France alone. At the moment, he is working on more than 10 new projects. Many of his hotels, such as 123 Sebastopol and Hotel 34B, were ranked #1 on TripAdvisor's "Top Hotels in Paris" list. www.maidenbergarchitecture.com ABOUT HOLIDAY HOUSE LONDON Celebrating its 10-year anniversary, Holiday House is coming to London for its first edition outside of the US in November 2017. Founded by Iris Dankner and co-chaired by interior designer Rachel Laxer and breast cancer survivor and philanthropist Joyce Misrahi, Holiday House London is an interior design exhibition which raises crucial funds for the prevention and cure of breast cancer. Proceeds from all ticket sales benefit The Breast Cancer Research Foundation® (BCRF). Tickets are £18 in advance, £20 at the door and £10 for concession. www.theholidayhouselondon.com THE PARTNERS: Eric De Dormael – Light Designer, ericdedormael.fr VP Agencement – Cabinet Maker, vp-agencement.fr DAD – Digital Art, dad.digital Les Parqueteurs De Fran – Parquet Flooring, parqueteurs-de-france.fr Secret D’Atelier by CFP – Parquet Le Corbusier, secret-atelier.com, cf-parquet.com Antoine Ricour – Consultant & 3D Renderings, sweetdesign.fr Playtronica – Interactive Musical Experience, playtronica.com Woodskin – Origami Materials, wood-skin.com Clemette – Artist, Clemette.com Michel Maidenberg – Graphic Design, michelmaidenberg.com