17 essentials presentation
Post on 17-Oct-2014
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This shows what we do at the best of Crawley to make your business grow!TRANSCRIPT
In this presentation we have highlighted 17 great marketing tools that will help us to showcase you as one of the best businesses in town.
All of these fantastic marketing tools are at your disposal – the more you take advantage of them, the more exposure you will get!
To maximise your full potential as a thebestof Business Member, it’s essential that you become familiar with all of these great marketing tools and, more importantly, that you use them to their full effect.
At thebestof our aim is to offer a first class marketing service,raising our Business Member profile, connecting you to new contacts and consumers – and maximising your Business potential.
We care about our Business Members and we are there every step of the way to ensure we offer you a great service.
Testimonials
Testimonials are one of the mostpowerful marketing tools in the world,
and they are free! Collect as many ofthese as you can (the dual-branded
testimonial cards will help you do this effectively) and send them to us to add to your website feature. It’s a fact that businesses with lots of testimonials get
more new leads and enquiries AND it helps position you as clearly one of
the best.
Dual-branded Postcards
This tremendous marketing tool hasbeen specifically designed to assist you incollecting testimonials from your customers.They are personally branded for you and arereply-paid so your customers don’t haveto worry about postage. Alternatively,they can be handed back to you to sendto us. Your customers will love themand they enable you to build a valuabletestimonial bank quickly.
Mix and Match
Mix and Match is all about connectingyou to other bestof Business Members.You never know when you’ll need a cleaner, alandscape gardener, an accountant or ahairdresser! Being part of thebestof givesyou a rich pool of best businesses in townto draw on, all of which you know comerecommended. Whatever you need we’ll beable to connect you with the best in town.And of course we’ll connect others to you.
Commercial Photos
Commercial photos work soeffectively, simply because ‘People Buy People’.Every thebestof Business Member gets a photo shoot and we then use these images to promote your business in a fun, relaxed and engaging way.
Certificates
These personally brandedcertificates are for you to display prominently
in your reception/public area. They providea way of instantly showing your customers
that your business is one of the best in town. They can also be a great talking point and
used to help you gain more business.
Brand Awareness
With thebestof you have the opportunity for great brand exposure. “As recommended on...” thebestof is a nationally recognised and respected brand; that tells your local community that you have been recognised as one of the best local businesses. Display logo on your website, business premises, windows, vehicles etc. It’s great exposure for you, and helps position you as one of the best.
Campaignsthebestof offer a variety of marketingcampaigns that come in all shapes and sizesto help your business grow. You’ll want toget involved with our campaigns becausethey’re specifically designed to generatenew business leads for you and dramaticallyincrease the amount of testimonials onyour website feature. Not only do thebestofcampaigns create local brand awareness,they often generate national exposure whichis always good for business as well. We’ll letyou know what campaigns are coming soon.
Call TrackingThis effective marketing tool tracks phone traffic that comes to you via thebestof marketing. We can assign you with a special number that we use on all the marketing we do for you. When you get calls it simply diverts to your current telephone number(nobody can tell it’s a different number). Wecan then provide reports to demonstratehow effective thebestof has been foryour business.
An Evening with...
Don’t miss these great events as they provide a fabulous opportunity for you to mix, mingle
and make new business friends! In essence we’ll plug you in to all the other best
businesses in town. It’s like being part of an exclusive best business club. There are also
opportunities to sponsor these evenings, offering you a unique opportunity to promote
your business to a captive audience of like minded business owners.
Social MediaHere at thebestof we are the vanguard of socialmedia in the UK. Everyday, thousands of localpeople – your potential customers– are on Twitter, Facebook and LinkedIn. So arewe and we can support your own social mediastrategy and get you engaged onthese new and very important platforms. If youhave something you would like us to tweetabout, make sure you let us know andwe will be happy to do so.
Blog
If you’ve got something you want to share with local people get it over to us! We’ll
optimise it for search engines and place it on our blog. You can send us just about anything:
anytime you win an award, get a mention in the paper, take part in a charity event or even if you just have something to say, let us know.
Our blog is a powerful way foryou to get new customers and raise your
profile. Please use it.
Events
Publicise your events by placing them onthebestof events page. You can eitheradd the events yourself through ourwebsite, or send them to us so that wecan optimise them for search enginesbefore we add them to the site on yourbehalf. We can evenadd a photo.
VideoVideo is a hugely powerful marketing
tool and we’ll help you exploit it to grow your business.
Short, simple videos can bring a new dimension to your marketing, and
breathe life into your productsand services in a way that no other marketing tool can. Added to your
feature it will ensure you gain increased exposure.
Special Offers for MembersThese online offers are attached to your website featureand are a powerful tool for you to get new customers.All you have to do is come up with offers that areunique to thebestof and we’ll upload themto your feature. Local members of thebestofprint the voucher to use it, so you’ll knowwhere the business is coming from.You can change these often to keepthem fresh with users comingback for more.
Quote Me
Quote Me is a great marketing tool situatedon our website. Consumers enter the details
of the job they want done, then Quote Meautomatically passes the enquiry on to our
relevant Business Members. Yet anothergreat way that we can generate new
business for you.
Mobile Website and App
More and more people have mobile phonescapable of using the internet whilst they are
out and about. Our mobile website helpsthe public to find thebestof businesseswhile they are on the move! They can
even download your offers direct from their phone!
Website FeatureThis is your very own page on our website whichcollectively gets over a million visitors a month. It’s where we tell the local community what you do and why you have been recommended as one of the best local businesses. If you can supply us with the text for the feature that’s great;if not, don’t worry, we’ll write a search engine optimised feature for you and make sureyou are happy with it before putting it live on the site. Your member offers and testimonials can be found on this page and if you have chosen a video, this will be here along with yourcontact and website details.