Connect ing Globa l Competence

ISPO Academy Poland 2017.17-19.10.2017Wierchomla SKI&SPA Resort.

AGENDA

POG GENERAL ASSEMBLYPANEL DISCUSSION17.10.2017, Tuesday

Piotr Święch / The North Face, Poland Piotr graduated Academy of Economy in Cracow and MBA studies at Koźmiński Academy in Warsaw. He has over 2,5 years of experience in international trade in IT industry and over 13 years in trade, wholesale and retail, in sports and outdoor industry. He worked for Nike Polska for 9 years and since 2013 he manages The North Face brand as a sales director for Poland. In private life happy husband and father of two boys. He is interested in taveling, psychology, yoga and running.

Rafał Tyszkiewicz / Columbia Sportswear, Poland Rafał is a Country Manager Poland, Czech Republic, Slovakia in Columbia Sportswear. From 20 years in sports and outdoor industry, has worked for brands like adidas Poland, Optimum Distribution (Champion USA, Columbia Sportswear, O`Neill), VF Polska Distribution (TNF, Vans, Jansport, Eastpak). Graduate the Academy of Physical Education, Warsaw University and Warsaw School of Economics. In private life he is a great enthusiast of triathlon, cycling, trail running and cross country skiing.

Adam Zych / Raven, Poland Graduate University of Economics in Cracow and FH Kiel in Germany, father of four, who he raises with wife Ewa. In outdoor he appeared a little bit by accident, encouraged by his friend from college, who today is his business partner. Now he wouldn't have changed the outdoor industry for any other. Passionate by skiing. From two years, thanks to the brand that teach how to fly, he has started to run intensively. He is a great fan of talking with good wine about everything that is possible to talk about.

Janusz Pieła / Larix, PolandFrom over 20 years involved in trade sports and outdoor industry. He is a co-owner of company LARIX together with his brother Krzysztof. LARIX is a distributor for Poland brands: UVEX, ODLO, MEINDL, CAMELBAK, REUSCH, KILLTEC and REIMA and also an owner of brand VIKING, in which Janusz is responsible for developing collections, production and import. Janusz plays tennis, rides a bike, skiing – recently also cross-country and skitouring. In private life husband and father of almost grown-up children.

Bartosz Kuciak / OTCF S.A., Poland In retail continuingly from 10 years. He joined OTCF S.A. in 2013 as a manager of multi-branded net stores 4Faces. Currently District Manager 4F Polska. As he says: “The success is guaranteed by regular training and talent, that's why the combination of passion for sales with passion for sports is something what motivates me the most”. Other employees see him as maverick and pragmatic leader.

Krzysztof Kamiński / TEB Akademia, Poland From 20 years Krzysztof has been involved with marketing in outdoor industry. In 1997 he did his first research on issue “Trekking shoes market in Poland”. He developed strategy and accomplished many advertisement campaigns for outdoor companies and brands. Author of research “Badania Użytkowników Odzieży i Ekwipunku Outdorowego OutdoorView", which has been accomplished since 2012. Co-founder and member of Polish Outdoor Group. In daily work life he takes care of mergers and takeovers.

General Assembly of Polish Outdoor Group, room: sala obradHow to identify and win new target groups for outdoor stores, panel discussion ISPO & POLISH OUTDOOR GROUP, room: sala konferencyjna

Dinner, Tysina restaurant

. Speakers: Piotr Święch-The North Face, Rafał Tyszkiewicz-Columbia Sportswear, Adam Zych-Raven, Janusz Pieła-Larix, Bartosz Kuciak -OTCF, Witold Kowalski-WK Profit Consulting (biography note page 4), Jerzy Osika-Promedia (biography note page 4), Krzysztof Kamiński- TEB Akademia.

16:30-18:0018:30-20:00

20:00-22:00

9:45

10:00-11:30

11:30-12:30

12:30-12:45

12:45-13:15

13:15-14:45

14:45-15:15

15:15-16:15

16:15-16:45

16:45-17:15

17:15-17:55

17:55-18:15

16:00-17:00

17:00-18:00

18:30-20:00

20:00-24:00

SEMINAR FOR RETAILERS Room: sala konferencyjna

WORKSHOPS FOR INDUSTRYRoom: sala obrad

ISPO Academy HIGHLIGHTRoom: sala konferencyjna

EVENING NETWORKING PARTYHotel Lobby/ Kamieniołom Club/ Outside area with campfire

Welcome

Cash flow management in sports and outdoor company including effective storage rotation / Witold Kowalski, WK Profit Consulting, Poland

Developing a sustainable Retailer - Supplier relationship as a part of cash-flow management in company / Jan Schapmann, Marmot, Germany (biography note page 8)

Coffee break

Visual merchandising in numbers – how to measure the effects of VM's actions / Witold Kowalski, WK Profit Consulting, Poland

How to win the customer loyalty – loyalty programs and other effective ways to establish long-term relations / Jerzy Osika, Promedia, Poland

Pop-up stores – new concept in retail / Jerzy Osika, Promedia, Poland

Lunch

Added value in selling Premium products as a sales argument / Vittorio Forato, AKU, Italy (biography note page 8)

Event marketing as an effective tool of good communication / Anna Wróblewska, Projekt 77, Poland

Cooperation with travelers based on equipment tests and expedition sponsoring / Mateusz Waligóra, traveler, Poland

Lottery

Selling at Amazon – practical aspects and case studies / Marc Kock, Ultrapower, Germany

Export subvensions 2018 for Polish Sports industry in practice / Monika Kiedrowicz, ProExpo, Poland

Inspiration speach of Stefan Glowacz – one of the best world climbers, the Ambassador of MARMOT brand

Evening get-togetherHighlights: regional band, campfire with sausages, regional cusine, dances to late night hours and photos with Stefan Glowacz (Green Box photos in hotel lobby).

SEMINAR FOR RETAILERSWORKSHOPS FOR INDUSTRY18.10.2017, Wednesday

Witold Kowalski / WK Profit Consulting, Poland Owner of WK Profit Consulting, company, which operates as an independent consulter for Small-Medium-Enterprises and international corporations. Witold has 20 years of experience as director of Nike Poland and Telepizza Poland, he is a business mentor, who helps company's owners and managing directors to increase the enterprises' profits. Witold is also an owner of a portal with recommendations of tourist attractions in Europe, North America and China – WK Travel Inspirations.

Jerzy Osika / Promedia, Poland Sales and marketing expert, especially specialized in exhibition marketing. Regularly visits several dozen exhibitions in Europe, Asia, North and South America. He is speaker at fairs and conferences in Poland and abroad. He runs seminars from topics like sales, marketing, visual merchandising, consumer trends and international markets. Represents Poland in the Expert Board of the international competition Euroshop Retail Design Award. Owner and CEO of Promedia, editor in chief of trade media (4 magazines and 1 webportal).

Anna Wróblewska / PROJEKT 77, Poland Owner of PR and social media agency, member of Polish Outdoor Group. Specialized in promotion of sports and outdoor brands in traditional and online media. Offers the consulting services and trainings. Creates a long-term communication strategies. From 15 years has been involved in media, cooperated with brands like: Polartec, Alpinus, Campus, The North Face, Salewa, Regatta, Dare 2b. She shares her wide experience with students of Higher School of Banking in Bydgoszcz and Toruń, where she runs lectures from PR and PR crises management.

Mateusz Waligóra / traveler, PolandMateusz has been cooperating with biggest outdoor brands from many year. The only polish co-laureate of Polartec Challenge expedition grant. Journalist of National Geographic Traveler, where he is responsible for outdoor equipment tests among others. The author of book-trekking guide, under title TREK.

Marc Kock / Ultrapower, Germany Marc is specialist for content management, brand building and marketing at Amazon. Since 2001 has been running his own ecommerce business, since 2009 mostly at Amazon in Europe. Contact with companies and long-term relations are crucial in his business. He is proud for the fact of working with the same brands for many years, being open for new once at the same time. Marc was growing up surrounded by family business, where he could learn the value of good cooperation with manufacturers and brands. This experience helps him to built relations with his business partners.

Monika Kiedrowicz / ProExpo, Poland From 16 years Center of Export Promotion PROEXPO gain for companies the subventions for not only export activities, but also for investments and research & development from national subvention programs and European Funds programs. Company offers complex service in subvention process and during the subventions settlement. PROEXPO offer includes also the consulting services from the area of database, creating the strategy of international development etc.

Jan Schapmann / Marmot, GermanyBiography note page 8

Vittorio Forato / AKU, ItalyBiography note page 8

SPEAKERS18.10.2017, Wednesday

7:00-8:00

9:00

9:15-9:55

9:55-10:35

10:35-10:50

10:50-11:50

11:50-12:50

12:50-13:10

13:10-13:55

13:55-14:10

14:10-14:20

14:20-15:05

15:05-15:35

15:30-16:30

9:00-11:00

11:00-11:30

11:30-12:30

12:30-13:00

13:00-14:00

14:00-14:30

14:30-15:30

15:30-16:30

16:30

Buff WAKE-UP Run – trail running with champion: Bartosz Gorczyca / Salco Garmin Team

SEMINAR FOR INDUSTRYRoom: Sala konferencyjna

WORKSHOPS FOR RETAILERSRoom: Sala obrad

Welcome

Sports Evolution Report – transformation of sports market, changes in customer role, chances and threats / Christoph Rapp, ISPO Team, Germany

ISPO 2018 news– new segmentation of the prodcuts offer in halls / ISPO Team, Germany

Coffee break

Designing the promise: the role of branding in sports marketing / Imre Jernei, ZIIJN, Hungary

Digital marketing at the trade fairs / Maciej Przywecki, VMG, Poland

Coffee break

Open Eyes Economy: new generation of social responsible business / Mateusz Zmyślony, Eskadra, Poland

Why its's worth being a „Dr Clown” – how everyone can treat by laugh. Examples of CSR projects in “Dr Clown” Foundation / Katarzyna Dera, Foundation „Dr Clown”, Poland

Coffee break

How to communicate, so they could publish and read – about communication between brands and media and bloggers / Monika Bartnik, RunAndTravel, Poland

Communication of product and collections through the cooperation with fashion stylists / Kasja Michorowska, Marquard Media, Poland

Lunch

Outdoor footwear prodcution – workshops supporting the sales of outdoor Premium footwear brands in retail / Giulio Piccin, AKU, Italy; Adam Zych, Raven, Poland

Coffee break

GORE-TEX® membrain in shoes– types and usage / Jakub Dyrlico, GORE-TEX®, Poland

Coffee break

Primaloft Performance Fabrics – innovative yarn and fabrics / Bartosz Lassak Primaloft, Poland

Coffee break

Waterproofing, cleaning and conditioning in outdoor appareal, shoes, accessories on the example of NIKWAX products – workshops & special presentation in the swimming pool / Michael Vassar, NIKWAX, Great Britain, Tomasz Kruk, Nikwax, Poland (speakers biography notes page 8).

Lunch

End of the event

SEMINAR FOR INDUSTRYWORKSHOPS FOR RETAILERS19.10.2017, Thursday

Imre Jernei / ZIIJN, Hungary Imre is the founder of a boutique design and branding experience studio, the ZIIJN. He was born in Hungary, studied in England, worked in the USA and Germany, had clients from Norway to Australia and now he lives in Poland. He has more than 7 years of experience in design and branding, helped building the visual communication of companies such as ISPO Award Winner Uvex Sports, Alpina Sports, Core Range, QBL Systems, Framus, Warwick, Musikhaus Thomann, Dunin and Adrienne Arsht Center. Now he designs brands that are BOLD. CREATIVE. THINKER.

Maciej Przywecki / VMG, Poland Director of Strategy and Business Development of the VMG Group. In his portfolio are national and international marketing projects, for private brands as well as for governmental institutions. He has been working in marketing for the outdoor industry for 15 years. He carried out a number of projects and campaigns for leading outdoor brands in the market. Maciej is CEO of the VMG Outdoor Sports Marketing and a member and co-founder of the Polish Outdoor Group association.

Mateusz Zmyślony / Eskadra , Poland Strategist, advisor and expert in social communication, advertisement, marketing of places and big events. He has worked for such brands as Polska, Kraków, Małopolskie, Pomorskie, Śląskie. Founder and creative director of ESKADRA. Traveler and propagator of “social travelling” idea. Since 2014 together with Prof. Jerzy Hausner he has started a science project “Open Eyes Economy” and organizes yearly international economical forum Open Eyes Economy Summit in Cracow.

Katarzyna Dera / Foundation „Dr Clown”, PolandKatarzyna is a specialist of working with a family, she coordinates the CSR and fundraiser projects in “Dr Clown” Foundation. From 15 years runs the laughter sessions and also seminars and workshops in working with people in crises situations, communication, handling with stress and laughter therapy.

Monika Bartnik / RunAndTravel, Poland Co-founder and editor in chief of www.runandtravel.pl From 20 years has been working in media sector, especially with B2B marketing press. Monika connects her knowledge and experience in media with marketing and PR practice working for companies from different segments. She runs the workshops from marketing, PR and social media. Academical teacher on post-graduation studies of Business Communication and PR and also studies of PR and Strategically Communication in Companies at Warsaw School of Economics. The author of “Effective advertisement. How to advertise, to sell” (Flashbook publishing house 2007).

Kasjopea Michorowska / Marquard Media, Poland Since 2000. Kasja has been working as image specialist. She runs workshops for companies, banks and governmental institutions. She works both artists and members of political scene. She had lectures from history of fashion and stylists on Universities in Warsaw and Lodz. Under her own brand StarDust she organizes the events, photo shootings and product presentations. Kasja uses the potential of influencers to PR activities. Last 11 years has cooperated with Marquard Media publishing house, mostly with men's magazines (Esqiure, Playboy, CKM).

Christoph Rapp / International Retail Manager, ISPO Team, GermanyChristoph has been working as independent business consultant, in the Fitness Industry with Amway Europe, which included the development of an Online Consumer Community, and as Account Director Audi at WWP Spain, overseeing the Sponsorship of Audi for Real Madrid as well as FC Barcelona which also involved promoting the brands in China. In July 2015 he joined the ISPO Team as International Retail Manager.

SPEAKERS19.10.2017, Thursday

Jakub Dyrlico / GORE-TEX®, Poland Jakub is related to tourism industry from the begging of his worklife. From 10 years he has been representing GORE-TEX® in Poland. He cooperates with the biggest brands and retail partners in segments: outdoor, sports, fashion and children. In private life he is passionate about outdoor sports. All his free time Jakub spends exploring the mountains, waters and forests, testing the newest technologies in apparel and shoes in the same time.

Bartosz Lassak / Primaloft, Poland Bartosz has been working for Primaloft since 2011, first as a sales agent, since 2014 as Country Manager Sales & Marketing for Eastern Europe and Russia. He graduated Marketing & Management Faculty at University of Mikolaj Kopernik in Torun. Before cooperation with Primaloft Bartosz was the official representative of GORE® for Eastern Europe. In private life Bartosz likes sports, especially long distance running and mountain biking.

Bartosz Gorczyca / Salco Garmin TeamWithout any doubts one of the best Polish trail runners. Multiple medalist of Polish Championships. Bartek specializes in middle, long and ultra-long distances. He won many times the toughest trail runs in Poland and set many records. During last running festival 'Festiwal Biegowy' in Krynica he won in B7D on the distance of 100km. Member of Salco Garmin Team.

Giulio Piccin / AKU, Italy Product manager of AKU, taking care of the concept and structure of the new collections with a close eye to how they will be marketed and to create value to customers and end-users. Sustainability manager, coordinating all internal activity to reduce the impact of our company and develop a responsible attitude. Before he came to AKU he was involved in sport companies in the Montebelluna district of footwear moving from Inline skates, Tennis and Running shoes to outdoor shoes and boots. Working for brands like Roces, Lotto and The Noth Face.

Michael Vassar / Nikwax, Great BritainBiography note page 8

Tomasz Kruk / Nikwax, PolandBiography note page 8

Stefan Glowacz is one of the best worlds climbers. The passion for climbing was implanted in young Stefan by his parents. He has great achievements in sports climbing: winner of the demonstration competition at the Olympic Games in Albertville; second in the IFSC World Championships; three-times winner of the prestigious Arco Rock Masters. He ended his competitive career in 1993, and turned his focus and talents to the undiscovered, remote walls of the world. Here he discovered that the journeys to the climbs were as important as the actual climb itself: by Jeep through the Namibian desert, on skis through Patagonian ice, or in a canoe in the Venezuelan jungle. He crossed the Antarctic with a sailing yacht and climbed the 900 meter high Renard Towers over a new, 9th grade route. He climbs big walls that were thought to be unclimbable, like the Roraima Tepui in Venezuela, the Piedra Riscada in Brazil and the Majlis al Jinn cavern in Oman. Stefan runs his own company Red Chili specialized in climbing shoes and accessories.

STEFAN GLOWACZSPECIAL GUEST ISPO Academy Poland

EVENT FOR JOURNALISTS 17-19.10.2017, Tuesday-Thursday

17.10.2017, TuesdayRoom: sala obrad

18.10.2017, Wednesday

19.10.2017, Thursday

Check in hotel and registrationMARMOT press conference, Jan SchapmannAKU press conference, Vittorio ForatoLunchPRIMALOFT press conference, Florian SchneiderbangerNIKWAX press conference & special presentation in swimming pool, room: sala obrad & swimming pool, Michael Vassar, Tomasz Kruk

Trekking on Jaworzyna Krynicka combined with apparel and shoes testing. Group will be guided by Mateusz Tomaszczyk, Beskidy Mountains tour guide. Lunch, Tysina restaurant Relax in wellness area (swimming pool, sauna, Jacuzzi, relaxing massage)

Seminar programLunch

11:0012:00-12:4512:45-13:3013:30-14:3014:30-15:0015:00-16:00

8:00-14:00

14:30-15:3015:30-17:30

9:00-15:3015:30-16:30

Vittorio Forato / AKU, Italy Vittorio is a Marketing Manager of AKU responsible for the global market. Committed to develop the brand identity creating value, sales support and customer relationships. Full experience in marketing management since 1993, working in food and eyewear Italian industries.

Florian Schneiderbanger / Primaloft, GermanyFlorian works for PrimaLoft since march 2017 as a PR Manager for Europe. He has extensive experience in PR in sports and outdoor industry as well as in the areas of lifestyle and travel. Florian graduate in sports science, worked at PR agency crystal communications, where he was responsible, among other things, for German language PR activities for the brands The North Face, Gonso, Hutchinson and XLC. He passionates about sports, especially tennis, skiing and hiking.

Michael Vassar / Nikwax, Great Britain Currently Sales Director in Nikwax with over 20 years experience in outdoor industry. He is in charge of the teams responsible for Great Britain, Scandinavia, Benelux and Asia Pacific region. Passionate about traveling, no matter if it's private or business trip. He is interested in outdoor sports, such as: trekking, canoeing, cycling and running. He swam in sleeping bag with Nikwax Hydrofobic Down in Great Britain, Netherlands, USA and Island.

Tomasz Kruk / Nikwax, PolandDirector in Nikwax MEC (Mainland European Countries) responsible for development and support most of the European countries, especially Poland, Germany, Austria. He has been working for Nikwax for 9 years in the field of sales, managing key accounts, trainings, marketing. In private life father of two girls. Enthusiast of traveling and healthy lifestyle.

Jan Schapmann / Marmot, GermanyJan studied Sport Science and Economics at German Sports University Cologne. After gathering experience in specialized sports and outdoor retail positions as buyer, general manager and business development adviser in Germany and Canada Jan joined Marmot Mountain Europe in 2012. He developed the European retail business with flagship, partnership and concept stores and led the expansion of the ExOfficio Brand. Since 2016 Jan is responsible for Sales and Marketing for the Newell Brands Technical Apparel Division in Europe. He lives with his family in Erlangen, Germany, close to the European head office.