15th kazakhstan international tourism exhibition astana leisure … · 2018-11-20 · astana...
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www.leisure.kz
Next event: 25-27 September 2019, Astana, Kazakhstan
POST SHOW REPORT
15th Kazakhstan International Tourism Exhibition «Astana Leisure 2018»Astana, Kazakhstan
Exhibition in figures and facts
2018Post Show Report
Number of unique visitors 1965
Number of participating companies 83
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
Turkey Uzbekistan Ukraine South Korea
Kazakhstan Kyrgyzstan Morocco Russia Thailand
Azerbaijan Georgia Egypt India
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Next event: 25-27 September 2019, Astana, Kazakhstan
THE EXPOSITION PRESENTED 13 COUNTRIES OF THE WORLD
Geography of visitors
2018Post Show Report
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
Visitors from Kazakhstan : 1880Visitors from foreign countries : 83
Astana Leisure 2018 was visited by the representatives from 21 countries of the world
Argentina ♦ Bangladesh ♦ Bulgaria ♦ Egypt ♦ India ♦ Indonesia ♦ Kazakhstan Canada ♦
China ♦ Kyrgyzstan ♦ Latvia ♦ Lithuania ♦ United Arab Emirates Panama ♦ Russia ♦
Slovakia ♦ USA ♦ Tajikistan ♦ Thailand ♦ Turkey ♦ Ukraine
69% VISITED ASTANA LEISURE 2018 EXHIBITION FOR THE FIRST TIME
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Next event: 25-27 September 2019, Astana, Kazakhstan
Visitors from the regions of the RK
2018Post Show Report
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
REGIONS ACTIVITY RATING:
PLACE NAME
1 Akmola region
2 Karaganda region
3 Alma-Ata's region
4 Pavlodar region
5 North-Kazakhstan region
6 Atyrau region
7 Aktobe region
8 East Kazakhstan region
9 Mangistau region
10 Kyzylorda Region
11 Turkestan region
12 South Kazakhstan region
13 West Kazakhstan region
14 Kostanay region
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THE EXHIBITION WAS VISITED BY THE SPECIALISTS FROM 14 REGIONS OF KAZAKHSTAN,THAT IS 100% GEOGRAPHICAL COVERAGE OF REGIONS OF THE RK
Next event: 25-27 September 2019, Astana, Kazakhstan
Visitors –statistical data
2018Post Show Report
Specialists of the tourism industry : 74%General public: 26%
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
www.leisure.kz
Next event: 25-27 September 2019, Astana, Kazakhstan
53%
21%
10%
4%4% 4% 4% Tour Agency
Tour Operator
Accommodation objects
Airline Company
Ticket Selling
Real estate agency
Online Booking System
Business activity of the specialists of the tourism industry of Astana Leisure 2018
41%
23%
17%
11%8%
Manager / Specialist
Head of the Company /Owner
Individual Entrepreneur
Head of Department / Group
Deputy Head of the Company
Astana Leisure 2018 visitors’ job titles
By type of activity of participating companies:
Sections of interest for the visitors
2018Post Show Report
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
www.leisure.kz
Next event: 25-27 September 2019, Astana, Kazakhstan
3%
3%
6%
7%
9%
9%
13%
15%
34%
0% 10% 20% 30% 40%
Mass media
Real estate abroad
Developers and suppliers of IT-technologies in…
Accommodation objects
Related services for tourism activities
Health, Wellness and Medical Centers
The national and regional tourist organisations
Air Companies and Air Agencies
Tour operator and Travel agent
On the specifics of the product:
2%
3%
5%
5%
6%
7%
9%
9%
10%
17%
29%
0% 10% 20% 30% 40%
Caravaning
Religious tourism and pilgrimage tours
Event tourism
Extreme tourism
Ecological tourism
Gastronomic tourism
Educational tourism
Medical and HealthTourism
Business tourism / MICE
Domestic tourism
International tourism
Results of visits
2018Post Show Report Purpose of visiting Astana Leisure 2018 Average Goal Achievement Value
!
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
www.leisure.kz
ACCORDING TO THE SURVEY FINDINGS, MOST OF THE VISITORS BELIEVE THAT THE
ASTANA LEISURE EXHIBITION IS IMPORTANT FOR THEIR BUSINESS.
Next event: 25-27 September 2019, Astana, Kazakhstan
28%
22%22%
21%7%
Obtaining up-to-date industry data
Personal interests
Search for products and services for business
Educational purposes
Promoting own goods and services
Visitors’ expectations for2019
2018Post Show Report
RATING OF DESTINATIONS EXPECTED AT THE EXHIBITION ASTANA LEISURE 2019
PLACE NAME PLACE NAME
1 America (USA) 11 India
2 Italy 12 Azerbaijan
3 UAE 13 Sri Lanka
4 Greece 14 Indonesia
5 China 15 Russia
6 Dominicana 16 Uzbekistan
7 Czech 17 Russia
8 Vietnam 18 Baltic
9 Hungary 19 Slovakia
10 Malaysia 20 Slovenia
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
!
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84% OF THE VISITORS ARE PLANNING TO VISIT THE EXHIBITION NEXT YEAR
Next event: 25-27 September 2019, Astana, Kazakhstan
Sphere of activity of participating companies
Kazakhstan: 59Foreign participants: 24Total number of exhibitor: 83
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
85 % OF THE EXHIBITOR THINK THAT ASTANA LEISURE EXHIBITION IS IMPORTANT FOR BUSINESS!
www.leisure.kz
Next event: 25-27 September 2019, Astana, Kazakhstan
Exhibitor
2018Post Show Report
5%
10%
10%
13%
15%
48%
0% 20% 40% 60%
Related services for tourism activities
Air Companies and Air Agencies
Health, Wellness and Medical Centers
Accommodation objects
Tour operator and Travel agent
The national and regional tourist organisations
Average Goal Achievement Value
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
www.leisure.kz
77,5 % OF THE PARTICIPANTS ARE PLANNING TO PARTICIPATE IN ASTANA LEISURE EXHIBITION NEXT YEAR!
Next event: 25-27 September 2019, Astana, Kazakhstan
Exhibitor
2018Post Show Report
Purpose of visiting the exhibition
1%
2%
4%
4%
6%
8%
11%
13%
26%
26%
0% 20% 40%
Investment activity
Attracting the attention of municipal services and…
Launching a new product / service
Research on the demand for a new product / service
To study competitors’ business activity
Entering a new market
Maintaining the company’s image
Meeting with existing customers/partners
Increasing brand awareness of the company /…
Search for new customers/partners
Special Eventsat the Exhibition
2018Post Show Report
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
Presentations of the health resort industry products- Evex Medical Corporation Resort- Hotel and SPA Center “Carpathians”- Akfa Medline –Medical center- Kurorti.ru- Belokurikha Health Resort
Seminars and presentations by the touristic market players:- Altaitourcenter- Turkestan Oblast- Historical and geographical society “Avalon”- Almaty Oblast Tourism Department- Air Astana airline- Kazakhstan Tourist Association- Zhambyl Oblast Tourism Department- Khanty-Mansiysk Administration of Tourism Development and External Affairs- Chocotravel
Marketing activities at the exhibitors’ stands (special offers, lotteries, prize drawing,presentations)
OPEN SPACE B2B ZONE - an open discussion platform that enables to attract additionalattention, join the audience in the course of the ongoing presentation or utilize this new formatfor presentation, discussions, and feedback collection.
Kazakhstan Travel Forum with Astana Travel DayInitiated by: ITECA CompanyOrganized by: someplace.kz travel magazine
Info-tour to the Resort of Borovoe for participants of the exhibitionOrganized by: Tourism Department of Akmola oblast
NEW!
NEW!
NEW!
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Next event: 25-27 September 2019, Astana, Kazakhstan
Official and Information Support
2018Post Show Report
Official support for the Exhibition:
Dates: September 26-28, 2018Venue: Kazakhstan,Astana, «Korme» Exhibition CenterFrequency: Annually
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Information support for the Exhibition:
World Tourism Organization Special UN Office
Kazakhstan Tourist Association
Trade Representation of the Russian Federation in the Republic of Kazakhstan
Metropolitan Tourism Association
Next event: 25-27 September 2019, Astana, Kazakhstan