15966181 product development of nokia in india
TRANSCRIPT
-
8/6/2019 15966181 Product Development of Nokia in India
1/9
GLOCALISATION OF
NOKIAIN INDIAN MARKET
GROUP 7
-
8/6/2019 15966181 Product Development of Nokia in India
2/9
BACKGROUND OF NOKIA
Started operations in India in 1995
Nokia Corporation is a Finnish Multinational telecommunication corporation,
founded in 1865.
Deals in mobile phones, multimedia and enterprise solutions.
It presently operates through offices in New Delhi, Mumbai, Kolkata,Hyderabad and Ahmedabad.
Nokia has established itself as the market leader in the
mobile devices market in India.
-
8/6/2019 15966181 Product Development of Nokia in India
3/9
In distribution NOKIA is the leader
India has around 95,000 mobile selling outlets out of
which 50,000 outlets sell only Nokia mobile phones
Initially started distribution in partnership
with HCL
The price of the mobile dictates the type of outlet,
as even grocery
shops and stationary shops sell mobile phones
Has setup concept stores for the customers
complete experience
Nokia is a key supplier to all the top five GSMoperators including
Bharti, BSNL, Hutchison, Idea and BPL
THE DISTRIBUTIONEDGE
-
8/6/2019 15966181 Product Development of Nokia in India
4/9
R & D CENTRES
INVESTMENT IN MANUFACTURING
MUMBAI HYDERABADBANGALORELargest centre
Nokia has set up its mobile device manufacturing facilityin Chennai(2005), India to meet the burgeoning demand
for mobile devices in the country
-
8/6/2019 15966181 Product Development of Nokia in India
5/9
PRODUCTDEVELPOMENT
Nokia 3210
1st phone with
HINDI MENU
NOKIA 1100
Made for
INDIA phonePhones with FM radio
Nokia1680
SMS facility in Hindi,
Marathi& Malayalam
CDMA with
Reliance
infocomm
Talking alarm feature i
5 languages-Hindi, TaMarathi,Bengali & Gujr
-
8/6/2019 15966181 Product Development of Nokia in India
6/9
MOBILE WHICH BROUGHT REVOLUTION IN
INDIAN MOBILE MARKET
First made for INDIA
mobile
DUSTPROOF
keypad
& front face
Sides are non slip
For humid weather
User friendly or
easy to use
Mobile with a
TORCH LIGHT
Mobile with
HINDI MENU
-
8/6/2019 15966181 Product Development of Nokia in India
7/9
Nokia as a brand has been
able to address all the five needs of
Indians to various degrees at various stages
RATIONAL EMOTIONAL ASPIRATIONAL PHYSICALRELIGIOUS
OR SPIRITUA
ROLE OF ADVERTISEMENT
ROLE OF ADVERTISING
Nokia basically makes different ads for different regions
BRAND AMBASSADORS OF NOKIA ARE
Shahrukh khan (became ambassador in December 2007)
Priyanka chopra (became ambassador in October 2008)
-
8/6/2019 15966181 Product Development of Nokia in India
8/9
EXPANSION OF MARKET
NOKIA Initially made phones only for the urban market but
later entered the rural market.
Internet facilities for the rural market
Nokia mobile vans Consumer education programme
Shared phone
Life tools (in collaboration with idea cellular ltd)
New entry level phones with feature-rich handsets
Collaboration with Siemens
-
8/6/2019 15966181 Product Development of Nokia in India
9/9
Getting the basics right
Nokia has understood the Indian customer very well.
The whole transition has happened after Nokia 1100 as it glocalised
Nokia in true sense in India.
Nokia handsets are extremely user friendly & this feature helped Nokia in
becoming a household name in India. (because even people who don'tunderstand English can operate it very easily )
Nokia has put special emphasis on connectivity through product
management. (in most of the rural areas the network is still a problem and
that's where Nokia scored over others )
Their product development has worked as the most powerful tool.
So basically they have got the basic things right like connectivity &
reliability.