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Digital Retail- Augmented RealityMediaPost’s Digital Out-of-Home ForumApril 14th, 2011
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About Possible
Possible Worldwide is a global agency that creates meaningful and measurable interactive marketing.We’re a group of professionals, across disciplines and around the world, who believe it’s not just what brands say that matters, it’s what they do. We believe that the companies that create great experiences, and deliver the most value to their customers, are those that will succeed in the marketplace.We’re not in the communications business. We’re in the interactions business.
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AR Innovation
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Traditional uses of AR....Mobile phone or Tablet based AR to augment your physical surroundings.
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Interesting uses of AR....Lego is using AR to bring to their products to life through their packaging.
In-Store
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Interesting uses of AR....Lego is using AR to bring their products to life through their packaging.
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Interesting uses of AR....Coraline movie promotion with AR
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QuickTime™ and aH.264 decompressor
are needed to see this picture.
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Interesting uses of AR....Zoo & Co allows website visitors to Try It On via AR.
Online
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Interesting uses of AR....Zoo & Co allows website visitors to Try It On via AR.
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Interesting uses of AR....Cisco’s vision piece, not reality....
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