“To Him be lo ng s the d im en sio n o f the H ea ven s an d the e ar th, it i s H e who g iv es Li fe an d de at h an d He has po wer o ver al l thing s. ” (Al-Quran)

Presenter No.1: Roop Zahra

DOWNFALL OF MOBILINK

Group Members

• Fizza Azam BT-08-77

• Ramsha Naeem BT-08-61

• Anum Fayaz BT-08-26

• Gulshan Parveen BT-08-58

• Roop Zahra BT-08-67

• Mehroz Khan BT-08-14

• Murtaza Shabbir BT-08-47

• Ahmad Hannan BT-08-65

Table Of Contents

• Mobilink

• History Of Mobilink

• Network

• Organogram

• Products• G r o w t h S h a r e M a t r i x• D o w n f a l l O f M o b i l i n k• S W O T A n a l y s i s O f M o b l i n k• C o n c l u s i o n

MISSION STATEMENT 

“ To b e th e unmatc hab le mob ile syst em of

Co mm un icati on s in Pak ist an t hi s provid es th e best val ue to i ts cust omer s, e mp loyees, busi ness par tn ers an d S har ehol ders.”

 

 

Mobilink

Mobilink's Vision 

“To be th e l ead ing telecomm un icati on se rvices provid er in Pak istan b y of ferin g innovati ve comm un icati on so luti on s of o ur cust om ers wh ile e xceeding sh arehold er val ue an d em ployee expectati ons”

Mobilink

Mobilink’s Values

• Total customer satisfaction

• Business excellence

• Trust and integrity

• Respect for people

• Corporate social responsiblity

Mobilink

Pakistan Telecommunication Authority

• Tel eco m s ect or o f P akis tan has s een pheno me nal growt h

• mob ile p ho ne sub scr iber s in 20 07 w ere mo re than 63 m illio n

• rece iv ed more than $1 .8 b ill io n in foreig n d irect in ves tme nt ( FDI) i n 200 6-0 7

• Pakis tan T el eco mmunicati on A utho rity ( PTA) w as est ab lis hed i n Januar y 199 7 t o regulat e the est ab lis hment, op erat ion and mai ntena nc e o f tele co mmunicati on s ys tems

PTA

Presenter No. 2: Ahmad hannan

• A sub sid iar y o f O rasc om Teleco m

• Star ted it s op erat ions in 199 4

• 100% GSM technology

• State- of- the- art communication.

• Mob ilink o ffer s exclus iv el y des ig ne d tarif f p lans for ind ivid uals to b us ines sm en t o co rporat e an d multinat ional s.

• Post -paid indigo is the largest brand of its kind in Pakistan.

• It covers more then 10,000 cities and town and nation wide as well as 130 countries on international roaming

History of Mobilink

• Mob ilink was found ed in 1990

as a j oint venture betw ee n M otorola

and t he S aif g roup .

• In Ap ril 20 01, O ras com Tele com took

• over manag ement cont rol o f the co mp an y.

• Mob ilink had ac hieved 39.8% i n mar ket s har e, mak ing it the mar ket le ad er in the mo bile se ct or of P akis tan and had a cust ome r base o f mo re t ha n 32 m illio n b y J uly 200 8.

 

Orascom Telecom

Years of Business 13

Cities 7000+

Investment USD 1 Billion+

Switches 66

Cell Sites 6,300

Optical Cable Deployment 5,000 KM

Switch Types Nokia-Siemens, Alcatel, Huawei

Radio Base Stations Motorola and Alcatel

Intelligent Networks Siemens

Microwave Equipment NEC and Alcatel

Operating Frequency 900/1800 MHz

SMSC Logica CMG

Network

Presenter No. 3: Gulshan Parveen

Organogram

JAZZ pre-paid

Indigo post Paid

Corporate Solutions

Presenter No. 4: Murtaza Shabbir

• Jaz z One

• Jaz z Bu dg et

• Jaz z L adie s F ir st

• Jaz z E asy

• Jaz z Oc ta ne

• Mobil ink Ind igo

• Mobil ink PCO

Strategic Business Units

CASH COWJazz Ladies Fir st

Mobilin k I ndigo

Jazz Bu dget

 STAR

Jazz One

 QUESTION MARKJaz z Eas y

Mobi l ink PCO

DOGJazz Oct an e

 

Growth Share Matrix

Presenter No. 5: Anum Fayaz

Wh at is downfal l?

“Failu re th at r esu lts in a los s o f r epu tati on”

“ a su dden decl ine in s tr eng th or num ber o r impor tan ce;”

www .w ordne t.com

“A su dden lo ss of wealth , rank , r epu tati on, o r hap pines s; ru in ”

Me rriam Webst er

 “So me thi ng th at cau ses s evere impairm ent, as of one's health , f or tu ne, h onor , or hop es ”

ww w.d icti onar y.co m

Downfall OF mobilink

• Loss Of 2 million subscribers due to interrupted services blocking of illegal SIM’s

• out of the 20, 00,000 subscribers, 7,50,000 have ported their numbers to other subscribers and the rest 12,50,000 have been blocked by PTA after they were identified as illegal SIMs.

• According to wireless federation in October 2008, Mobilink firmly terminated their one thousand employees in all over Pakistan from administration and security department without any notice. Mobilink face financial crises.”

Public voices about Downfall

• Mobilink, the market leader, saw a drop in mobile subscriber base which fell from 28.315 million to 28.116 million during January-February 2009.”

Public Voices About Downfall

Presenter No. 6: Fizza Azam

Affordability versus Availability

• Up-to-date service centers and Modern offices

• Owned Network resources

• Lack of Outsourcing

• Higher Cost resulted in Higher rates

• Availability of cheaper networks

Major Downfall reasons

Loss Of Reliability • Launch of Jazz ladies first

• Innovative package of its kind

• Weak network infrastructure

• Unavailable network after 11 pm

• Corporate sector faced problem for a long time

• Lost customer satisfaction level

Detested Packages

Lack Of Quick Response• SMS craze in Public and Youth Especially

• Arrival of Zong

• Competition of cheaper SMS rates

• Mobilink took a long time to introduce Jazz Unlimited SMS package

• Offered SMS for 0.2/SMS for a long time

Deceptive marketing practices

• How to Register

• Illegal SIM users were slided

• 3 Million People still using illegal SIM’s

Blockage of illegal SIM use

Presenter No. 7: Ramsha Naeem

“Foreign direct investment in telecom sector of Pakistan drops”.

Zulqernain Tahir

Oct,2008

Dawn News

Literature Review

• FDI in Pakistan is dropped because of:

2. Cellular operators have already invested huge amounts .

3. The local financial market has enabled operators generate sources locally .

4. Current financial recession

• Mobile subscriber’s growth rate has also decreased 61%

• No. of PTCl subscribers are reduced from 4.4 million to 4.2 million due to 31% taxes

Strenghts:• Strong Brand Image

• Potential customers

• Highest Coverage

• First to introduce IR

• M2 Motorway coverage

• Biletral roaming with 50 operators

• Motorola Time port Tri band (TT) handsets

• Tracking and Fleet (VTF) Management services.

• corporate customers.

• Cooperation with MCB

• Company offering corporate

• packages

Swot Analysis

• Currently providing not good quality service because of changing their

• Network from 900 MHz to 1800 MHz.

• Fewer advertisements now days.

• Most expensive telecom company both in call rates and SMS

• Weak customer retention

• Engineering department of mobilink is not well competent

weakness

Presenter No. 8 : Mehroze Khan

• Can expand its networks in the uncovered areas

• Services in the future can be

• Telephone

• Wireless

• Calling Cards

• Can target maximum corporate Customers

• lower prices

Opportunities

•Mo bil e P hone Bank ing

• New market players

• Competitors can offer packages for corporate customers in better way.

• Wireless local loop service providers

• brand names survival.

• Corporate customers can shift to other companies

• Employee retention

• Loss of loyal customer

Threats

Conclusion

• Mobilink still has power and Brand Image as well as corporate Impression. It still needs a long time period and recession to get beaten by competing companies. Mobilink is major cellular company and will stand in first place many years to come. With professional approach and highly skilled staff behind Mobilink is the premier choice for subscribers nationwide.

Questions Are Welcome