151202 테헤란로 커피클럽 3_claps
TRANSCRIPT
TOWS
SWOT analysis
• Unlimited product lines- We are No.1 in terms of number of clothes in US market.
• Competitive price• Offer worldwide shipping
• No strong brand value yet • No offline presence
• Moms spend more on online• High entrance barrier
- US company covers design, manufacture, distribute, marketing.
- 3CLAPS covers marketing only.
• Copycat with stronger branding• Fail to create brand value