BRAND MASTERY

BOOKCLUBNovember Presentation

Part 2

SOUL of YOUR BUSINESSChapter 1

BOOKCLUB: Brand Mastery & Bartender

A. SOUL OF YOUR BUSINESS

It started from the author’s experience with his grandma. She did everything to take care of her grandson. Not by words but by her action. It had motivated the author’s to give good effect for other people.So does the business, business is started from you, and your vision should have something to do with what is very dear to your heart.

BRAND MASTERY CHAPTER 1

B. BE – DO – HAVE CONCEPT

School Concept:Do – Have – BeDo: memorize all of the informationsHave: good grades, good job/ careerBe: a person that society wants you to become

True Concept:Be: a person that you wanna beDo: do all things to reach your goalHave: When you reach your goal, the other things will come to you by themselves

BRAND MASTERY CHAPTER 1

B. BE – DO – HAVE CONCEPT

Wrong Principle:Firstly, love things, then use people.Damage: Never have good people working for you.

True Principle:Love people first, then use things.

BRAND MASTERY CHAPTER 1

B. BE – DO – HAVE CONCEPT

A POWERFUL BRAND starts from

“AUTHENCITY that gives you AUTHORITY”

BRAND MASTERY CHAPTER 1

THE BIG WHYPart of Chapter 1 Soul of Your Business

BOOKCLUB: Brand Mastery & Bartender

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BOOKCLUB: Brand Mastery & Bartender

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THE BIG WHY

Why you are doing the business/jobthat you are doing right now?Because you need to survive?

…… Now let me ask you, “What is he most basic thing that you need to survive on planet earth?It’s AIR + WATER + FOOD.

If the reason you want to have a business/jobis survival, then it is very simple. Find a job and secure your basic needs.

BOOKCLUB: Brand Mastery & Bartender

THE BIG WHY

What if you want to earn more?Hence, the reason for doing business must be far greater than the reason to survive. You need to find your source of motivations.Maybe, your family? Wanna start a newlywed life? Having children? Or, your passion? Wanna ends poverty?Support world health issue? Etc.

BOOKCLUB: Brand Mastery & Bartender

BOOKCLUB: Brand Mastery & Bartender

So let’s discover what YOUR BIG WHY is.

Write down your personal reasons.Why you are doing what you are doing now?If you say, I want to make a lot of money,Then ask yourself why you need the money.

Did you promise something to yourselfor to someone when you were young?Maybe now is the time for you to fullfill that promise.

Remember:Start by being a descent human being before you embark on a business venture.

BOOKCLUB: Brand Mastery & Bartender

BOOKCLUB: Brand Mastery & Bartender

THANK YOU

BOOKCLUB: Brand Mastery & Bartender