0K

50K

100K

150K

200K

2014 2015 2016 2017 2018

30K12K11K 15K

100K

156K

FansChoice.tv Unique Viewers NBCSN P02+ (P + R)

Age - NBCSN Audience for AFT Shows

P02-24 11%

P25-54 34%P55+ 54%

156,000NBCSN P02+ per Event

30,423Unique Viewers per Event

56%Increase over 2017 Avg.

109%Increase over 2017 Avg.

Gender - NBCSN Audience for AFT Shows

female 25%

male 75%

Average Viewers per Event in 2018

186,423NBCSN + FansChoice.tv

62%Increase over 2017 Avg.

Gender - FansChoice.tv Audience

female 17%

male 83%

2,028,000P02+ YTD

1,579,000HH YTD

425,925Unique Viewers YTD

549,889Hours Viewed YTD

2018 Viewership Metrics

Age - FansChoice.tv Audience

18-24 7%

25-54 57%

55+ 36%

8/29/18 6:54 PM

Event Average includes NBCSN Premiere P02+, NBCSN Re-Air P02+, FansChoice.tv Unique Viewers

Demographics

Viewers YTD Households Viewers YTD Hours Viewed

Demographics

Late Update (UTC):

Metrics included in this report (out of 18 total):13NBCSN Premieres

13NBCSN Re-Airs

14FC.tv Live Streams

American Flat Track Social Growth

0.6M

0.7M

0.8M

2015 2016 2017 2018

Facebook Instagram YouTube Twitter

30,825,709FB Impressions YTD

6,135,100IG Impressions YTD

20,514,189FB Reach YTD

4,808,121IG Reach YTD

504,117FB Post Engagement Y…

371,371IG Post Engagement YTD

733,466Facebook Fans

42,564Instagram Followers

Gender - Instagram Followers

Female 12%

Male 88%

Gender - Facebook Fans

Female 5%

Male 94%

1,004,996FB Live Video Views

33,384FB Live Hours Viewed YTD

Avg Engagement per Post - Instagram

400

600

800

2016 2017 2018

2018 Social Media Metrics

Age - Instagram Followers

13-24 30%

25-54 64%

55+ 6%

Age - Facebook Fans

13-24 54%25-54 40%

55+ 6%

8/29/18 6:54 PM

DemographicsDemographics

Views Time Viewed

Late Update (UTC):

In-Market Affinity by Type of Motor Vehicles

Motorcycles

Off-Road Vehicles

Pickup Trucks

Sports Cars

SUVs

Sedans

Luxury Vehicles

Classic Vehicles

Hybrid

Coupes

Vans & Minivans

Crossovers

22%

15%

15%

11%

11%

7%

6%

6%

2%

1%

1%

1%

In-Market Affinity by Brand of Motor Vehicle

Ford 24%

21%

Honda 17%

8%

7%

Jeep 6%

Dodge 5%

GMC 5%Volkswag… 4%

ChevroletToyota

BMWGender - Website Users

female 18%

male 82%

434,658Website Users YTD

864,465Sessions

2,086,346Pageviews

Autos & Vehicles

Home & Garden

Travel

Real Estate

Financial Services

Apparel & Acce…

2018 Website Metrics

Age - Website Users

18-24 5%

25-54 57%

55+ 38%

8/29/18 6:54 PM

Users Pageviews

Web Users - Demographics Autos & Vehicles by Brand

In-Market Affinity

Late Update (UTC):

Autos & Vehicles by Type

Sessions

The In-Market Audience is composed of AFT's website users who are actively searching and comparing products/services in a specific category:

Annual AFT Ticket Sales

40K

60K

80K

100K

120K

140K

2015 2016 2017 2018

How did you hear about the event?

Websites

Word of Mouth

Social Media

Attended Previously/Lifelong Fans

OEMs/Dealerships/Clubs

NBCSN Coverage/TV Commercials

Signage/Flyers/Ads

Racetrack/Venue

Radio

Email

Magazines/Newspapers

Misc

23%

21%

16%

14%

7%

6%

3%

2%

2%

2%

1%

1%

First-Time vs. Repeat Customer

67%

33%

First-Time Ticket Buyer

Repeat Customer

Avg. Tickets Sold per Event in 2018

6,145Tickets Sold per Event

8.31%Increase over 2017 Avg.

86,034Tickets Sold YTD

Gender - Ticket Buyers

Female 16%

Male 84%

2018 Event Metrics8/29/18 6:54 PM

Age - Ticket Buyers

13-24 3%

25-54 51%55+ 46%

Ticket Sales YTD

Ticket Buyers - Demographics First-Time Ticket Buyers

Late Update (UTC):

Acquisition Channel

 

                 

                 

0bn

1bn

2bn

2015 2016 2017 2018

2018 PR Exposure Metrics8/29/18 6:54 PMLate Update (UTC):

 

             

             

2,046,339,682Earned Impressions

285Earned Placements

Exposure Metrics YTD Growth in Exposure YOY

AFT in the News

Date

Outlet Title Link Circulation

8/8/2018

7/18/2018

7/13/2018

6/19/2018

5/24/2018

4/16/2018

3/14/2018

2/8/2018

1/29/2018

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50,000,010

4,432,860

67,837,620

1,189,200

45,362,940

7,235,400

8,969,280

630,663

15,993,120

2018 Earned Coverage