150225 cognitoys ppt
TRANSCRIPT
Samantha HauteaCOM 597 C: The Health of Networks
Feb 26, 2015
Analyzing the Cognitoys Kickstarter
in NodeXL
Image Source: https://www.kickstarter.com/projects/522717158/cognitoys-internet-connected-smart-toys-that-learn
What is a Cognitoy?
“...the world’s first internet connected smartoys, that are actually smart.”- Elemental Path, Cognitoys Designer
Winner of 2014 IBM Mobile Developer’s
Challenge
Image Source: https://www.kickstarter.com/projects/522717158/cognitoys-internet-connected-smart-toys-that-learn
Kickstarter Campaign
Start: Feb 16, 2015End: March 18, 2015
As of Feb 25, 2015...1607 Backers$188,422 Pledged
(~377% of $50,000 target)~1800 Tweets/Retweets2690 Facebook Sharess
… and growing!
Image Source: https://www.kickstarter.com/projects/522717158/cognitoys-internet-connected-smart-toys-that-learn
Network Model
Top 10 Accounts
Vertex Betweenness Centrality
releaseteamltd 186578.101
kickstarter 77705.173
cognitoys 77026.451
ibmwatson 60990.693
elementalpath 43009.561
ieeespectrum 34290.486
wired 26984.893
wired_jp 19127.000
triple3dcharlie 16992.000
b3dge 15961.000
Vertex Eigenvector Centrality
releaseteamltd 0.049
cognitoys 0.017
ibmwatson 0.012
kickstarter 0.012
ieeespectrum 0.009
heyheyesj 0.008
elementalpath 0.008
ibm 0.007
venturebeat 0.006
jeffkauflin 0.006
wired _ jp
elementalpath
kickstarter
cognitoys
releaseteamltdibmwatson
ieeespectrum
wired
venturebeat
triple3dcharlie
b3dgejeffkauflin
ibm
heyheyesj
releaseteamltd
wired _ jp
elementalpath
cognitoys
ibmwatson
kickstarter
wired
ibm
jeffkauflin
1
2
3
4
Developers(Cognitoys, IBM, IBMWatson, Kickstarter, ElementalPath)
Industry(B3Dge, Triple3DCharlie, ReleaseTeamLTD)
News Sites(IEEESpectrum, Wired, Wired_JP, VentureBeat)
Personal Twitters(HeyHeyESJ, JeffKauflin)
Twitter Account Types
1
2
3
Wired_JP140 in-degree
Cognitoys, IBMWatson54 in-degree
Kickstarter74 in-degree
Most Mentioned
4 IEEESpectrum, Wired32 in-sdegree
Conclusion
●The measures of centrality on the calculations are mostly visible in the graph, but there are some less obvious connections.
●Kickstarter campaigns are difficult to model on Twitter because of the size of the network.
Image Source: https://www.kickstarter.com/projects/522717158/cognitoys-internet-connected-smart-toys-that-learn
Thanks!